{"id":9886,"date":"2017-06-02T13:47:56","date_gmt":"2017-06-02T10:47:56","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9886\/"},"modified":"2026-11-08T11:48:39","modified_gmt":"2026-11-08T09:48:39","slug":"verifier-niveau-qualite-compte-adwords","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/verifier-niveau-qualite-compte-adwords\/","title":{"rendered":"V\u00e9rifier le niveau de qualit\u00e9 d&rsquo;un compte AdWords"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9886&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;V\u00e9rifier le niveau de qualit\u00e9 d\\u0026#039;un compte AdWords&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<h2>Comment \u00e9valuer\u00a0rapidement le niveau de qualit\u00e9 d&rsquo;un compte AdWords ?<\/h2>\n<p>Vous chercher \u00e0 connaitre rapidement le niveau de qualit\u00e9 global de votre compte AdWords (ou celui de vos clients) ? Bonne nouvelle, je vous propose dans cet article une moyen rapide d&rsquo;analyser la qualit\u00e9 d&rsquo;un compte. Google a cr\u00e9\u00e9 un outil (encore en version beta) pour avoir une note de qualit\u00e9 globale du compte avec une liste des d&rsquo;am\u00e9liorations potentielles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9889 aligncenter\" src=\"\/file\/2017\/06\/niveau-qualite-compte-adwords.png\" alt=\"Am\u00e9liorer son niveau de qualite Google Adwords\" width=\"1081\" height=\"495\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/niveau-qualite-compte-adwords.png 1081w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/niveau-qualite-compte-adwords-300x137.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/niveau-qualite-compte-adwords-1024x469.png 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/niveau-qualite-compte-adwords-768x352.png 768w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><\/p>\n<h2>Niveau de qualit\u00e9 pour le r\u00e9seau de recherche<\/h2>\n<p>Google teste un nouvel outil <strong>dans l&rsquo;onglet Opportunit\u00e9s<\/strong>\u00a0c\u00f4t\u00e9 AdWords qui donne aux annonceurs une note appell\u00e9e \u00ab\u00a0Account Health Score for Search\u00a0\u00bb soit \u00ab\u00a0Score de sant\u00e9 de votre compte sur le r\u00e9seau de recherche\u00a0\u00bb en Fran\u00e7ais. Vous trouverez\u00a0l&rsquo;onglet Opportunit\u00e9s au niveau du menu sup\u00e9rieur de votre compte Google Adwords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9893\" src=\"\/file\/2017\/06\/score-qualite-google-adwords.png\" alt=\"Analyse du score de qualite sur google adwords\" width=\"2160\" height=\"390\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/score-qualite-google-adwords.png 2160w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/score-qualite-google-adwords-300x54.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/score-qualite-google-adwords-1024x185.png 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/score-qualite-google-adwords-768x139.png 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/score-qualite-google-adwords-1536x277.png 1536w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/score-qualite-google-adwords-2048x370.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p>Apr\u00e8s avoir cliqu\u00e9 sur \u00ab\u00a0Premiers pas\u00a0\u00bb vous vous retrouvez au sein d&rsquo;un tableau de bord vous indiquant une note par campagne (plut\u00f4t un pourcentage qu&rsquo;une note d&rsquo;ailleurs).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9896 aligncenter\" src=\"\/file\/2017\/06\/niveau-qualite-campagnes-adwords.png\" alt=\"notes de qualite dans google\" width=\"776\" height=\"576\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/niveau-qualite-campagnes-adwords.png 776w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/niveau-qualite-campagnes-adwords-300x223.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/niveau-qualite-campagnes-adwords-768x570.png 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/p>\n<p>Une fois que vous cliquez pour voir les recommandations, Google vous indique les opportunit\u00e9s telles qu&rsquo;une augmentation de budget (\u00e9videmment), l&rsquo;ajout d&rsquo;extensions ou de mots cl\u00e9s dans la campagne concern\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9897 aligncenter\" src=\"\/file\/2017\/06\/adwords-optimisations-google.jpg\" alt=\"Syst\u00e8me de notation Google AdWords\" width=\"627\" height=\"517\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/adwords-optimisations-google.jpg 627w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/06\/adwords-optimisations-google-300x247.jpg 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<p><strong><a href=\"\/consultant-adwords-expert-sea\/\">Consultant Adwords ind\u00e9pendant<\/a><\/strong>, je trouve ce nouvel outil vraiment int\u00e9ressant lorsqu&rsquo;il s&rsquo;agit d&rsquo;analyser rapidement un compte (avec un prospect au t\u00e9l\u00e9phone par exemple). Cela permet de connaitre rapidement l&rsquo;\u00e9tendu du travail de refonte et les opportunit\u00e9s pr\u00e9sentes dans le compte. Un <strong><a href=\"\/audit-adwords-gratuit\/\">audit gratuit de votre compte Google AdWords<\/a><\/strong> pour vous permettra\u00a0de rentrer plus dans le d\u00e9tail concernant les pistes d&rsquo;optimisations \u00e0 r\u00e9aliser.\u00a0Vous pr\u00e9f\u00e9rez repartir avec un nouveau compte, tout propre, bonne id\u00e9e ! Je vais pouvoir\u00a0vous faire b\u00e9n\u00e9ficier d&rsquo;un <strong><a href=\"\/comment-obtenir-un-code-promo-google-adwords\/\">code promo Adwords<\/a><\/strong> d&rsquo;une valeur de <strong>120\u20ac<\/strong> !<\/p>\n<p>Pour savoir quel taux de clic viser selon votre secteur et votre type de campagne, consultez mon dossier sur le <a href=\"\/ctr-adwords-google\/\">CTR Google Ads en 2026<\/a>.<\/p>\n<p>Source :\u00a0searchengineland.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous chercher \u00e0 connaitre rapidement le niveau de qualit\u00e9 global de votre compte AdWords (ou celui de vos clients) ? Bonne nouvelle, je vous propose dans cet article une moyen rapide d&rsquo;analyser la qualit\u00e9 d&rsquo;un compte !<\/p>\n","protected":false},"author":1,"featured_media":9888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[13],"class_list":["post-9886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-sea","tag-astuces-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 V\u00e9rifiez le niveau de qualit\u00e9 de votre compte AdWords |\u00a0Note de Qualit\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment v\u00e9rifier le niveau de qualit\u00e9 de votre AdWords rapidement et tr\u00e8s facilement. 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