{"id":9819,"date":"2017-05-05T07:38:36","date_gmt":"2017-05-05T06:38:36","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9819\/"},"modified":"2026-11-03T10:41:02","modified_gmt":"2026-11-03T08:41:02","slug":"publicite-video-debarque-snapchat","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/publicite-video-debarque-snapchat\/","title":{"rendered":"La publicit\u00e9 vid\u00e9o d\u00e9barque sur Snapchat"},"content":{"rendered":"\n\n
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\n 5\/5 - (2 votes) <\/div>\n <\/div>\n

Mise \u00e0 jour 2026 :<\/strong> les formats publicitaires de Snapchat ont beaucoup \u00e9volu\u00e9 depuis cet article. Je fais le point sur l’audience, les formats et le budget dans mon guide Snapchat Ads<\/a>.<\/p>\n

Snapchat d\u00e9ploie sa plateforme de publicit\u00e9 vid\u00e9o<\/h2>\n

R\u00e9cent au sein de la famille des r\u00e9seaux sociaux, mais d\u00e9j\u00e0 tr\u00e8s influent, Snapchat<\/strong> est devenu un outil pour les annonceurs. Gr\u00e2ce aux diff\u00e9rents types de publicit\u00e9s que la plateforme propose, les marques atteignent leur audience cible de mani\u00e8re ludique et originale.<\/p>\n

L’application Snapchat en deux mots : courtes vid\u00e9os<\/h2>\n

Il s’agit d’une application mobile qui a \u00e9t\u00e9 cr\u00e9\u00e9e par Franck Reginald et d\u00e9velopp\u00e9e avec l’aide de Evan Spiegel et Bobby Murphy. \u00a0Le principe de l’application est simple, il permet d’envoyer des images ou vid\u00e9os d’une dur\u00e9e comprise en 1 et 10 secondes. Une fois les dix secondes pass\u00e9es, le contenu s’autod\u00e9truit.<\/p>\n

\"Plateforme<\/p>\n

Pourquoi et comment utiliser Snapchat ?<\/h2>\n

Quelques explications pour les non-initi\u00e9s<\/h3>\n

L’application permet \u00e0 son utilisateur de communiquer avec ses contacts autrement. Disponible sur IOS et Android, elle s\u00e9duit par sa facilit\u00e9 d’utilisation et son caract\u00e8re ludique. L’utilisateur peut choisir la dur\u00e9e de sa vid\u00e9o et les filtres ou lenses, lanc\u00e9s en 2005. Les lenses permettent \u00e0 l’utilisateur de d\u00e9former son visage, avec des filtres cr\u00e9atifs et originaux.<\/p>\n

Que sait-on de cette application ?<\/h3>\n

Le nombre exact d’utilisateurs actifs n’est pas certain. N\u00e9anmoins, une chose est s\u00fbre, c’est que cette application mobile fait partie des r\u00e9seaux sociaux en vogue, au m\u00eame titre que Facebook ou Instagram. La plateforme de contenus attire surtout les adolescents et jeunes adultes. Selon Evan Spiegel, chaque jour, pr\u00e8s de 8 milliards de vid\u00e9os seraient vues.<\/p>\n

\"Gestion<\/p>\n

Utiliser l’application entant qu’annonceur<\/h3>\n

Entant qu’annonceur, vous pouvez utiliser l’application comme plateforme publicitaire de diverses fa\u00e7ons. Vous pouvez cr\u00e9er un compte et vous en servir comme un particulier le ferait, pour montrer l’envers du d\u00e9cor (les locaux, le personnel, le fonctionnement de votre service, etc.). Vous pouvez \u00e9galement cr\u00e9er des Snap ads, un outil publicitaire, propos\u00e9 par la plateforme. \u00a0Les Snap ads sont des vid\u00e9os verticales de 10 secondes qui apparaissent dans Discover ou les Live Stories. Vous pouvez d\u00e9cider d’ajouter un contenu additionnel \u00e0 la vid\u00e9o (article, lien vers une page web, etc.), qui appara\u00eet en glissant la vid\u00e9o vers le haut. \u00a0Vous pouvez aussi, cr\u00e9er un G\u00e9ofilter, c’est-\u00e0-dire un filtre disponible en fonction de la localisation de l’utilisateur et qui repr\u00e9sentera votre marque.<\/p>\n

\"Tableau<\/p>\n

La publicit\u00e9 vid\u00e9o sur Snapchat :\u00a0Snap chat Ad Manager<\/h2>\n

L’application a r\u00e9cemment lanc\u00e9 un nouvel outil pour acheter des publicit\u00e9s : Snap chat<\/a><\/strong> Ad Manager. Ce nouvel outil sera particuli\u00e8rement utile aux annonceurs qui n’ont pas les moyens de passer par les voies classiques de la publicit\u00e9 sur Snap, c’est-\u00e0-dire par le biais d’un repr\u00e9sentant ou d’un fournisseur de logiciels sp\u00e9cialis\u00e9. Avec Snap chat Ad Manager, l’annonceur peut mettre en place sa strat\u00e9gie par ses propres moyens. L’outil sera disponible dans les pays suivants : les \u00c9tats-Unis, le Canada, le Mexique, l’Autriche, la Belgique, le Danemark, la Finlande, la France, l’Allemagne, l’Irlande, l’Italie, le Luxembourg, la Norv\u00e8ge, la Pologne, l’Espagne, la Su\u00e8de, la Suisse, les Pays-Bas, le Royaume-Uni, l’Argentine, l’Australie, le Br\u00e9sil, le Chili, la Colombie, la Nouvelle-Z\u00e9lande, le P\u00e9rou, l’Arabie Saoudite, la Turquie et les \u00c9mirats arabes Unis.<\/p>\n

\"Utilisations<\/p>\n

Avec l’outil, les annonceurs ne pourront acheter que la publicit\u00e9 vid\u00e9o<\/a><\/strong>, les Snap ads. Cependant, ils auront la possibilit\u00e9 d’utiliser d’autres options telles que les options de ciblage ou l’achat de publicit\u00e9 selon le co\u00fbt par milliers d’impressions (CPM). Ils pourront \u00e9galement garder un \u0153il sur la performance des leurs annonces et suivre leurs compagnes gr\u00e2ce ce nouvel outil. La mise en place des nouvelles fonctionnalit\u00e9s de la plateforme mobile est une occasion r\u00eav\u00e9e de b\u00e2tir ou de revoir sa strat\u00e9gie SEA<\/strong>. Cr\u00e9er de nouvelles campagnes, cibler de nouveaux clients, travailler son image de marque, autant de raisons de faire confiance \u00e0 un consultant SEA<\/a><\/strong>, pour vous accompagner dans vos d\u00e9marches.<\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat est devenu un outil pour les annonceurs. Gr\u00e2ce aux diff\u00e9rents types de publicit\u00e9s que la plateforme propose, les marques atteignent leur audience cible de mani\u00e8re ludique et originale. D\u00e9couvrez les publicit\u00e9s vid\u00e9os Snap Ads !<\/p>\n","protected":false},"author":1,"featured_media":9820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,55],"tags":[],"class_list":["post-9819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-management","category-sea","category-sma"],"yoast_head":"\n\u21d2 La publicit\u00e9 vid\u00e9o d\u00e9barque sur Snapchat |\u00a0Expert en publicit\u00e9 Snapchat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/publicite-video-debarque-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u21d2 La publicit\u00e9 vid\u00e9o d\u00e9barque sur Snapchat |\u00a0Expert en publicit\u00e9 Snapchat\" \/>\n<meta property=\"og:description\" content=\"Snapchat est devenu un outil pour les annonceurs. 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