{"id":9782,"date":"2017-04-11T15:00:34","date_gmt":"2017-04-11T14:00:34","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9782\/"},"modified":"2026-10-15T18:53:40","modified_gmt":"2026-10-15T18:53:40","slug":"google-produits-similaires-images-mobile","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-produits-similaires-images-mobile\/","title":{"rendered":"Google annonce les produits similaires pour la recherche d&rsquo;images sur mobile"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9782&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google annonce les produits similaires pour la recherche d\\u0026#039;images sur mobile&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<h2>Mettez en avant vos produits dans les recherches d&rsquo;images sur mobile avec les produits similaires<\/h2>\n<p>La nouvelle fonctionnalit\u00e9 de recherche sur mobile ne couvre actuellement qu&rsquo;un petit groupe de types de produits mais Google affirme que cela se d\u00e9veloppera rapidement dans les prochains mois. Les r\u00e9sultats de recherche Google Image sur le site mobile et dans l&rsquo;application Android montrent \u00e0 pr\u00e9sent des \u00ab\u00a0\u00e9l\u00e9ments similaires\u00a0\u00bb. Si vous consultez par exemple des images de type \u00ablifestyle\u00bb (ou \u00abstyle de vie\u00bb en fran\u00e7ais) et que vous cliquez sur l&rsquo;image pr\u00e9f\u00e9r\u00e9e, Google peut vous montrer d&rsquo;autres images de produits avec les endroits o\u00f9 vous pouvez les acheter (exploitant le flux Google Shopping).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9785 aligncenter\" src=\"\/file\/2017\/04\/articles-similaires-shopping.png\" alt=\"Produits similaires Google Shopping dans la recherche d'images sur mobile\" width=\"845\" height=\"1100\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/04\/articles-similaires-shopping.png 845w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/04\/articles-similaires-shopping-230x300.png 230w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/04\/articles-similaires-shopping-787x1024.png 787w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/04\/articles-similaires-shopping-768x1000.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/p>\n<h2>Utilisez les donn\u00e9es structur\u00e9es au format Schema.org<\/h2>\n<p>La product manager de Google Image a annonc\u00e9 sur le <strong><a href=\"https:\/\/webmasters.googleblog.com\/2017\/04\/similar-items-rich-products-feature-on.html\">blog de Google que vous devez utiliser les donn\u00e9es structur\u00e9es au format Schema.org<\/a>\u00a0<\/strong>sur vos pages pour\u00a0vous assurer que vos produits sont admissibles \u00e0 l&rsquo;inclusion sur ces r\u00e9sultats d&rsquo;image. Il faudra alors :<\/p>\n<ul>\n<li>\n<div class=\"gtx-body\">Vous assurer que les offres de produits sur vos pages comportent un balisage de produit schema.org, y compris une r\u00e9f\u00e9rence d&rsquo;image. Les produits doivent disposer\u00a0d&rsquo;un titre, d&rsquo;une image, d&rsquo;une r\u00e9f\u00e9rences produit, d&rsquo;un prix et d&rsquo;un disponibilit\u00e9 dans ses\u00a0donn\u00e9es structur\u00e9es.<\/div>\n<\/li>\n<li>\n<div class=\"gtx-body\">Tester vos pages avec l&rsquo;<strong><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\">outil de test de donn\u00e9es structur\u00e9es de Google<\/a><\/strong> pour v\u00e9rifier que le balisage du produit est correctement format\u00e9.<\/div>\n<\/li>\n<li>Voir vos produits sur la recherche Google Image en utilisant la requ\u00eate\u00a0\u201csite:yourdomain.com\u201d. Pour les r\u00e9sultats disposant d&rsquo;un marquage de produit valide, vous pouvez voir les informations du produit appara\u00eetre une fois que vous appuyez sur les images de votre site. Cela peut prendre jusqu&rsquo;\u00e0 une semaine au robot Google pour que cela soit pris en compte.<\/li>\n<\/ul>\n<p>Ce syst\u00e8me a \u00e9t\u00e9 lanc\u00e9 en D\u00e9cembre dernier mais Google n&rsquo;a pas communiqu\u00e9 dessus.\u00a0Google indique\u00a0que cette fonctionnalit\u00e9 de recherche d&rsquo;articles similaires est disponible pour des produits de type \u00ab\u00a0sacs \u00e0 main\u00a0\u00bb , \u00ab\u00a0lunettes de soleil\u00a0\u00bb ou\u00a0\u00ab\u00a0chaussures\u00a0\u00bb et couvrira rapidement d&rsquo;autres cat\u00e9gories d&rsquo;habillement, de la maison et du jardin dans les prochains mois.<\/p>\n<p><strong><a href=\"\/consultant-seo\/\">Expert SEO<\/a><\/strong>,\u00a0cette information me semble particuli\u00e8rement int\u00e9ressante car cela permettra de gagner en\u00a0visibilit\u00e9 sur mobile\u00a0sans avoir d\u00e9penser plus d&rsquo;argent sur Google Adwords ou Shopping par exemple. Pour un site e-commerce, l&rsquo;optimisation des donn\u00e9es structur\u00e9es permettra de se distinguer et donc de gagner encore en visibilit\u00e9.<\/p>\n<p>Mise \u00e0 jour 2026 : la recherche visuelle va bien plus loin aujourd&rsquo;hui. Voir <a href=\"\/images-seo-recherche-ia\/\">images SEO et recherche IA<\/a>.<\/p>\n<p>Source :\u00a0searchengineland.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment gagner facilement en visibilit\u00e9 dans les recherches d&rsquo;images sur Google depuis son mobile. Pourquoi ne pas profiter d&rsquo;un gain de visibilit\u00e9 en veillant simplement \u00e0 l&rsquo;efficacit\u00e9 de vos donn\u00e9es structur\u00e9es ? <\/p>\n","protected":false},"author":1,"featured_media":9784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6,8],"tags":[12],"class_list":["post-9782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-growth-hacking","category-seo","tag-analyses-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7Google annonce les produits similaires pour Images sur mobile<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment \u00eatre visible en produits similaires dans les recherches images sur mobile en optimisant simplement vos donn\u00e9es structur\u00e9es !\" \/>\n<meta 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