{"id":9773,"date":"2017-04-26T14:59:30","date_gmt":"2017-04-26T13:59:30","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9773\/"},"modified":"2026-10-15T16:14:45","modified_gmt":"2026-10-15T16:14:45","slug":"google-15-pourcent-recherches-nouvelles-chaque-annee","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-15-pourcent-recherches-nouvelles-chaque-annee\/","title":{"rendered":"Google r\u00e9affirme que 15% des recherches sont nouvelles chaque ann\u00e9e"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9773&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google r\u00e9affirme que 15% des recherches sont nouvelles chaque ann\u00e9e&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<h2>15% de requ\u00eates\u00a0nouvelles sur Google Adwords<\/h2>\n<div class=\"gtx-body\">Google traite des milliards\u00a0de recherches chaque ann\u00e9e, en sachant que 15% de ces requ\u00eates n&rsquo;ont jamais \u00e9t\u00e9 vues par Google auparavant. Cela peut s&rsquo;expliquer en partie par la diversit\u00e9 de longue traine encore inexplor\u00e9e.<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9776 aligncenter\" src=\"\/file\/2017\/05\/longue-traine-seo.png\" alt=\"nouvelles requ\u00eates longue traine seo\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/05\/longue-traine-seo.png 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/05\/longue-traine-seo-300x225.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/05\/longue-traine-seo-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Les nouvelles requ\u00eates en r\u00e9f\u00e9rencement naturel<\/h2>\n<p>Google a r\u00e9affirm\u00e9 que 15% des recherches effectu\u00e9es par les utilisateurs sur Internet au quotidien n&rsquo;ont jamais \u00e9t\u00e9 vues auparavant. Voici la d\u00e9claration de Google en d\u00e9tails :<\/p>\n<blockquote><p>There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new \u2014 which means there\u2019s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we\u2019re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone.<\/p><\/blockquote>\n<div class=\"gtx-body\">L&rsquo;ann\u00e9e derni\u00e8re, Google a indiqu\u00e9 avoir index\u00e9 plus de 2000 milliards de nouvelles recherches par an. R\u00e9trospectivement, Google avait affirm\u00e9 en 2012 avoir trait\u00e9 1,2 millards\u00a0de recherches par an. Google a d\u00e9clar\u00e9 que 15% des requ\u00eates de Google sont nouvelles, c&rsquo;est pourquoi le SEO est un d\u00e9fi du quotidien. En 2007, ce chiffre \u00e9tait plus proche de 20 \u00e0 25% de nouvelles recherches chaque ann\u00e9e&#8230;<\/div>\n<p><strong><a href=\"\/consultant-seo\/\">Consultant en SEO<\/a><\/strong>, je trouve cette information tr\u00e8s int\u00e9ressante au regard des opportunit\u00e9s de ce que cela repr\u00e9sente en r\u00e9f\u00e9rencement naturel car cela signifie que nombreuses opportunit\u00e9s de positionnement sont encore exploitables. Enfin, j&rsquo;y porte\u00a0\u00e9galement un grand int\u00e9r\u00eat concernant les strat\u00e9gies automatis\u00e9es en SEA (DSA) pour \u00eatre r\u00e9actif sur ces nouvelles requ\u00eates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a r\u00e9affirm\u00e9 derni\u00e8rement que 15% des recherches effectu\u00e9es par les utilisateurs sur Internet au quotidien n&rsquo;ont jamais \u00e9t\u00e9 vues auparavant. D\u00e9couvrez mes explications en d\u00e9tails ! <\/p>\n","protected":false},"author":1,"featured_media":9775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[17],"class_list":["post-9773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-evolution-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Google r\u00e9affirme que 15% des recherches sont nouvelles chaque ann\u00e9e<\/title>\n<meta name=\"description\" content=\"Google traite des milliards de recherches chaque ann\u00e9e, en sachant que 15% de ces requ\u00eates n&#039;ont jamais \u00e9t\u00e9 vues par Google auparavant !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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