{"id":9684,"date":"2017-03-20T07:19:03","date_gmt":"2017-03-20T06:19:03","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9684\/"},"modified":"2026-10-15T16:14:47","modified_gmt":"2026-10-15T16:14:47","slug":"mise-a-jour-seo-google-fred-mars-2017","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/mise-a-jour-seo-google-fred-mars-2017\/","title":{"rendered":"Mise \u00e0 jour SEO Google Fred Mars 2017"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9684&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Mise \u00e0 jour SEO Google Fred Mars 2017&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<h2>La mise \u00e0 jour du classement Google \u00abFred\u00bb secoue le monde du SEO<\/h2>\n<p>Fred, nouvelle trouvaille de Google pour perturber l&rsquo;\u00e9cosyst\u00e8me SEO, est apparu d\u00e9but Mars, suite \u00e0 la mise \u00e0 jour algorithmique de F\u00e9vrier. Derri\u00e8re un pr\u00e9nom plut\u00f4t sympathique, on retrouve une mise \u00e0 jour qui chance la donne pour nombreux sites. Grosses chutes, grosses remont\u00e9es, incompr\u00e9hensions autour de certains r\u00e9sultats&#8230; Les \u00e9changes vont bon train sur Twitter. Certains sp\u00e9cialistes tentent m\u00eame d\u00e9j\u00e0 de trouver une explication \u00e0 cette mise \u00e0 jour. Ci-dessous un Expert SEO\u00a0que j&rsquo;appr\u00e9cie beaucoup, \u00e0 savoir\u00a0<strong>Barry Schwartz<\/strong> de l&rsquo;\u00e9quipe Search Engine Land (et Search Engine Roundtable).<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fu_zaDaIRaI\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>Mise \u00e0 jour SEO de Mars\u00a02017 : Fred<\/h2>\n<p>Barry Schwartz de l&rsquo;\u00e9quipe Search Engine Land pr\u00e9sente cette nouvelle mise \u00e0 jour de l&rsquo;algorithme Google de Mars 2017 et indique avoir d\u00e9couvert que cette mise \u00e0 jour ciblait des sites \u00e0 faible valeur mon\u00e9tis\u00e9e via les annonces, les affili\u00e9s et les sites servant simplement \u00e0 la\u00a0g\u00e9n\u00e9ration de leads. Google a publi\u00e9 \u00e9galement de nouvelles normes qualit\u00e9 comprenant des directives pour s&rsquo;assurer que les bloggeurs r\u00e9alisent travail de qualit\u00e9 et ne se montrent pas offensant, troublant, inexact ou\u00a0haineux envers des populations. La plupart des \u00e9changes semblent mettre en avant la p\u00e9nalisation de site avec des strat\u00e9gies SEO \u00ab\u00a0Black hat\u00a0\u00bb (strat\u00e9gie de spam de liens). Nous avions d\u00e9j\u00e0 mis en avant le probl\u00e8me dans un post pr\u00e9c\u00e9dent concernant la <strong><a href=\"\/mise-a-jour-algorithme-google-fevrier-2017\/\">mise \u00e0 jour seo de f\u00e9vrier 2017<\/a><\/strong>. M\u00eame si Google ne l&rsquo;a pas confirm\u00e9, il y a eu une mise \u00e0 jour importante niveau qualit\u00e9 du contenu. Bien que nous le constatons de plus en plus, il est peu probable que Google confirme cette mise \u00e0 jour algorithmique.<\/p>\n<h2>Qu&rsquo;est ce permet de confirmer cette mise \u00e0 jour Fred de Google ?<\/h2>\n<p>La plupart des outils d&rsquo;analyse de la volatilit\u00e9 de la SERP ont confirm\u00e9 une forte activit\u00e9 et de forts mouvements sur Google. De plus, nombreux experts seo s&rsquo;expriment quotidiennement sur Twitter pour mettre en avant leurs r\u00e9sultats et il n&rsquo;y a aucun doute qu&rsquo;une mise \u00e0 jour a \u00e9t\u00e9 r\u00e9alis\u00e9e.<\/p>\n<p><strong>Mise \u00e0 jour du 24 Mars :\u00a0<\/strong>Gary Illyes confirme, pour une fois, qu&rsquo;une mise \u00e0 jour a bien \u00e9t\u00e9 effectu\u00e9e\u00a0\u21e3<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/rustybrick\">@rustybrick<\/a> will. Obviously there was an update. Why would we deny that<\/p>\n<p>\u2014 Gary Illyes \u1555( \u141b )\u1557 (@methode) <a href=\"https:\/\/twitter.com\/methode\/status\/845282306206007296\">24 mars 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/rustybrick\">@rustybrick<\/a> denied an update that actually happened? No, we never done that (on purpose). We can&rsquo;t really lie, we get caught &amp; that&rsquo;s worse<\/p>\n<p>\u2014 Gary Illyes \u1555( \u141b )\u1557 (@methode) <a href=\"https:\/\/twitter.com\/methode\/status\/845283810379886594\">24 mars 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong><a href=\"\/consultant-seo\/\">Consultant\u00a0SEO<\/a><\/strong>, je tente de vous faire partager, du mieux que possible, l&rsquo;\u00e9volution du moteur SEO Google. Le r\u00e9f\u00e9rencement naturel est un univers en mutation perp\u00e9tuelle. C&rsquo;est une science non exacte. Il est donc important de se tenir inform\u00e9 en permanence pour tenter de d\u00e9chiffrer au plus pr\u00e8s la formule magique. Mais attention, pour complexifier les choses, la formule change en permanence.<\/p>\n<p>Mise \u00e0 jour 2026 : Fred visait d\u00e9j\u00e0 les sites pauvres en contenu. Les spam updates actuelles poursuivent ce travail, comme la <a href=\"\/google-spam-update-aout-2026\/\">mise \u00e0 jour anti-spam d&rsquo;ao\u00fbt 2026<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fred, nouvelle trouvaille de Google pour perturber l&rsquo;\u00e9cosyst\u00e8me SEO, est apparu d\u00e9but Mars, suite \u00e0 la mise \u00e0 jour algorithmique de F\u00e9vrier. Derri\u00e8re un pr\u00e9nom plut\u00f4t sympathique, on retrouve une mise \u00e0 jour qui chance la donne pour nombreux sites.<\/p>\n","protected":false},"author":1,"featured_media":9388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[17],"class_list":["post-9684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-evolution-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mise \u00e0 jour SEO Google Fred Mars 2017 |\u00a0Update Google Fred algorithme<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la mise \u00e0 jour SEO Google appel\u00e9e Fred de Mars 2017 pour comprendre vos nouvelles positions organiques sur Google. 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