{"id":9668,"date":"2017-03-12T17:16:37","date_gmt":"2017-03-12T16:16:37","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9668\/"},"modified":"2026-10-15T16:14:47","modified_gmt":"2026-10-15T16:14:47","slug":"google-fenetre-conversion-apres-affichage","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-fenetre-conversion-apres-affichage\/","title":{"rendered":"Google r\u00e9duit la fen\u00eatre de conversion apr\u00e8s affichage"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9668&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (4 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google r\u00e9duit la fen\u00eatre de conversion apr\u00e8s affichage&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (4 votes)    <\/div>\n    <\/div>\n<h2>La fen\u00eatre de conversion par d\u00e9faut passera \u00e0 un jour d&rsquo;ici la fin Mars 2017<\/h2>\n<p>Google a annonc\u00e9 que la fen\u00eatre de conversion apr\u00e8s affichage par d\u00e9faut d&rsquo;adWords diminuerait de 30 jours \u00e0 un jour d\u00e8s la fin Mars 2017. Les conversions apr\u00e8s affichage sont comptabilis\u00e9es lorsqu&rsquo;un utilisateur r\u00e9alise une action de <strong>conversion apr\u00e8s l&rsquo;impression d&rsquo;une annonce display ou d&rsquo;une annonce vid\u00e9o diffus\u00e9e mais non cliqu\u00e9e<\/strong>. Cette modification signifie donc que seules les conversions qui se produisent dans un d\u00e9lai d&rsquo;un jour apr\u00e8s l&rsquo;impression d&rsquo;une annonce seront \u00e0 pr\u00e9sent comptabilis\u00e9es dans AdWords comme conversions apr\u00e8s affichage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9673 size-full\" title=\"conversion apr\u00e8s affichage adwords\" src=\"\/file\/2017\/03\/conversion-apres-affichage-adwords.png\" alt=\"conversions adwords apr\u00e8s affichage\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/03\/conversion-apres-affichage-adwords.png 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/03\/conversion-apres-affichage-adwords-300x225.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/03\/conversion-apres-affichage-adwords-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Plus de pertinence de la\u00a0conversion apr\u00e8s affichage<\/h2>\n<p>La mise \u00e0 jour sera appliqu\u00e9e aux nouvelles actions de conversion, ainsi qu&rsquo;\u00e0 celles existantes actuellement d\u00e9finies \u00e0 la fen\u00eatre de conversion par d\u00e9faut. Par ailleurs, les conversions apr\u00e8s affichage ne sont pas incluses dans la colonne \u00ab\u00a0conversions\u00a0\u00bb d&rsquo;AdWords et cette modification n&rsquo;affecte donc que la colonne relative aux conv. apr\u00e8s affichage. La derni\u00e8re impression affichable ou annonce vid\u00e9o n&rsquo;est comptabilis\u00e9e en conversion apr\u00e8s affichage que lorsqu&rsquo;un utilisateur n&rsquo;a pas interagi avec les autres annonces de l&rsquo;annonceur et n&rsquo;a donc pas cliqu\u00e9 sur l&rsquo;une des annonces. Les annonceurs pourront toujours personnaliser ce param\u00e8tre de fen\u00eatre de conversion \u00e0 partir de l&rsquo;espace conversions sous l&rsquo;onglet Outils de l&rsquo;interface Adwords.<\/p>\n<p><strong><a href=\"\/consultant-adwords-expert-sea\/\">Consultant Adwords<\/a><\/strong>, je trouve cette mise \u00e0 jour particuli\u00e8rement pertinente. En effet, remonter la conversion apr\u00e8s affichage jusqu&rsquo;\u00e0 30 jours \u00e9tait beaucoup trop large pour mesurer l&rsquo;effet d&rsquo;un affichage sur les conversions. Le fait de ramener la conversion apr\u00e8s affichage \u00e0 1 jour permet de d\u00e9montrer r\u00e9ellement l&rsquo;impact de l&rsquo;affichage sur la prise de d\u00e9cision. Effectivement, j&rsquo;ai pu constater que les affichages d&rsquo;annonces sont plus susceptibles d&rsquo;aboutir \u00e0 un achat apr\u00e8s un jour lorsque le message est frais dans l&rsquo;esprit des clients. Cette update me semble donc particuli\u00e8rement efficace.<\/p>\n<p>Mise \u00e0 jour 2026 : la fen\u00eatre de conversion n&rsquo;est qu&rsquo;une des raisons pour lesquelles <a href=\"\/conversions-plateformes-publicitaires-ecarts\/\">Google Ads, Meta et GA4 ne comptent jamais les m\u00eames conversions<\/a>. Pour mesurer l&rsquo;effet r\u00e9el des campagnes, Google propose d\u00e9sormais le <a href=\"\/conversion-lift-google-ads-search-pmax\/\">Conversion Lift en libre-service<\/a>.<\/p>\n<p>Source :\u00a0searchengineland.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a annonc\u00e9 que la fen\u00eatre de conversion apr\u00e8s affichage par d\u00e9faut d&rsquo;adWords diminuerait de 30 jours \u00e0 un jour d\u00e8s la fin Mars 2017. D\u00e9couvrez l&rsquo;int\u00e9r\u00eat de la conversion apr\u00e8s affichage. <\/p>\n","protected":false},"author":1,"featured_media":9670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[20],"class_list":["post-9668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-sea","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Google r\u00e9duit la fen\u00eatre de Conversion Apr\u00e8s Affichage d&#039;1 mois \u00e0 1 jour<\/title>\n<meta name=\"description\" content=\"Google a annonc\u00e9 que la fen\u00eatre de conversion apr\u00e8s affichage par d\u00e9faut dans Google AdWords passera de 30 jours \u00e0 1 jour d\u00e8s la fin Mars 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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