{"id":9446,"date":"2017-02-24T13:35:27","date_gmt":"2017-02-24T12:35:27","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9446\/"},"modified":"2026-10-15T16:14:48","modified_gmt":"2026-10-15T16:14:48","slug":"quality-score-google-adwords-niveau-qualite","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/quality-score-google-adwords-niveau-qualite\/","title":{"rendered":"Comprendre le Quality Score (ou Niveau de qualit\u00e9) Google Adwords"},"content":{"rendered":"\n\n
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\n 5\/5 - (5 votes) <\/div>\n <\/div>\n

Avoir un site n’est pas toujours facile, g\u00e9rer des annonces Adwords encore moins. Vous \u00eates soucieux de savoir si votre site ou votre annonce est assez performante, mais vous ne savez pas comment faire. Connaissez-vous le Quality score sur Google<\/strong>\u00a0? Un moyen simple et efficace de savoir si votre site r\u00e9pond \u00e0 certains crit\u00e8res et de booster ses performances.<\/p>\n

Savoir d\u00e9chiffrer le Quality Score<\/h2>\n

Le QS ou niveau\u00a0de qualit\u00e9 est une note calcul\u00e9e par Google \u00e0 partir de votre compte Google Adwords et des mots-cl\u00e9s. Compris entre 1 et 10, pour conna\u00eetre votre score de qualit\u00e9, il faut consulter l’info-bulle des mots-cl\u00e9s.<\/p>\n

Les composantes du score de qualit\u00e9<\/h2>\n

Le Quality Score est calcul\u00e9 \u00e0 partir de votre compte Google Adwords via le taux de clics attendu, la pertinence de l’annonce et la convivialit\u00e9 de la page de destination. Pour le conna\u00eetre, vous devez donc observer ces trois \u00e9l\u00e9ments.<\/p>\n

Le taux de clics<\/h3>\n

Selon Google, le taux de clics se d\u00e9finit comme suit : c’est \u00ab la probabilit\u00e9 pour que vos annonces enregistrent des clics lorsqu’elles s’affichent pour ce mot-cl\u00e9, quels que soient la position de l’annonce, les extensions et autres formats d’annonce affectant la visibilit\u00e9 de vos annonces \u00bb. L’estimation du pourcentage de votre taux clics est r\u00e9alis\u00e9e \u00e0 partir de plusieurs formats (mobile et desktop) et en fonction des mots-cl\u00e9s associ\u00e9s \u00e0 votre compte. L’historique de votre compte permet \u00e0 Google de conna\u00eetre les performances souhait\u00e9es et donc de savoir si les r\u00e9sultats obtenus sont sup\u00e9rieurs ou inf\u00e9rieurs \u00e0 ceux esp\u00e9r\u00e9s.<\/p>\n

La pertinence de l’annonce<\/h3>\n

La pertinence de vos annonces est estim\u00e9e \u00e0 partir des mots-cl\u00e9s qui la composent. Par exemple, s’il est question de meubles en bois (mot-cl\u00e9 tap\u00e9 dans la barre de recherche), et que votre annonce est r\u00e9pertori\u00e9e et reprend mot pour mot ou presque exactement les m\u00eames mots, votre annonce sera alors consid\u00e9r\u00e9e par Google comme pertinente. Il y a cependant, quelques cas qui d\u00e9rogent \u00e0 la r\u00e8gle et quelques astuces pour am\u00e9liorer sa note de qualit\u00e9 sur Google Adwords.<\/p>\n

La convivialit\u00e9 de la page de destination<\/h3>\n

La convivialit\u00e9 de votre page est calcul\u00e9e \u00e0 partir de son contenu, qui doit r\u00e9pondre \u00e0 la requ\u00eate de l’internaute et lui apporter des informations utiles. Votre page doit aussi pr\u00e9senter clairement ses services et produits, avant d’imposer un call to action \u00e0 l’internaute. En dehors de ces \u00e9l\u00e9ments, votre site doit \u00e9galement avoir une navigation fluide et piquer suffisamment l’int\u00e9r\u00eat de l’internaute pour qu’il y passe du temps.<\/p>\n

\"Gestionnaire<\/p>\n

Comment am\u00e9liorer Quality score ?<\/h2>\n

Vous pouvez am\u00e9liorer votre niveau de qualit\u00e9 de plusieurs fa\u00e7ons:<\/p>\n

\u00c0 partir des mots-cl\u00e9s<\/h3>\n

Travailler vos mots-cl\u00e9s est un moyen efficace d’am\u00e9liorer votre score de qualit\u00e9, et plus particuli\u00e8rement votre taux de clics. Pour se faire, plusieurs options s’offrent \u00e0 vous : l’ajout de mots-cl\u00e9s en d\u00e9but de contenu, le travail des mots-cl\u00e9s exacts qui ont un impact sur vos autres mots-cl\u00e9s. Et le travail des mots-cl\u00e9s n\u00e9gatifs qui peuvent vous apporter des clics suppl\u00e9mentaires.<\/p>\n

\u00c0 partir des annonces<\/h3>\n

Pour am\u00e9liorer votre QS, les annonces de votre site sont importantes, car elles vous permettent d’avoir une certaine visibilit\u00e9 dans les r\u00e9sultats Google. Vos annonces seront plus efficaces si vous utilisez toutes les extensions qui sont \u00e0 votre disposition.<\/p>\n

\u00c0 partir de votre compte<\/h3>\n

Comme indiqu\u00e9 pr\u00e9c\u00e9demment, Google prend en compte l’historique de votre compte pour calculer votre QS, c’est pourquoi les sites les plus anciens avec un historique relativement bon peuvent \u00eatre favoris\u00e9s. Pour rem\u00e9dier \u00e0 cela, pensez \u00e0 ajouter une g\u00e9olocalisation \u00e0 vos annonces, elles n’en deviendront que plus pertinentes.<\/p>\n

\u00c0 partir des landing pages<\/h3>\n

Cibler vos pages en fonction des mots-cl\u00e9s les plus pertinents pour l’internaute. Vous pouvez savoir lesquels sont plus efficaces que d’autre \u00e0 partir de votre taux de rebond, mais surtout de l’info-bulle du mot-cl\u00e9.<\/p>\n

\u00c0 partir des appareils<\/h3>\n

La navigation mobile est diff\u00e9rente de celle sur desktop. Pour calculer votre QS Google prend en compte ses deux formats. Sur mobile, les trois premiers r\u00e9sultats sont les plus favoris\u00e9s, de plus, l’internaute effectue souvent ses recherches sur format mobile lors de ses d\u00e9placements. C’est pourquoi ajouter une g\u00e9olocalisation \u00e0 vos annonces peut \u00eatre un bon moyen d’augmenter votre taux de clics sur format mobile.<\/p>\n

\u00c0 partir du r\u00e9seau display<\/h3>\n

En ce qui concerne le r\u00e9seau display, le calcul de votre quality score\u00a0se fait diff\u00e9remment, car il n’y a pas de mots-cl\u00e9s. C’est en ciblant les ench\u00e8res CPM ou CPC, que vous pourrez am\u00e9liorer votre score de qualit\u00e9.<\/p>\n

Il existe bien des raisons de surveiller et d’am\u00e9liorer le quality score Google. Par exemple, conna\u00eetre votre QS vous permet de savoir si vos annonces sont pertinentes pour l’internaute. Travailler votre QS vous donne donc la possibilit\u00e9 de mieux cibler vos annonces et de gagner en taux de clics. Si vous souhaitez conna\u00eetre votre QS ou augmenter la performance de vos annonces, pensez \u00e0 faire appel \u00e0 un consultant SEA, qui pourra vous guider \u00e0 chaque \u00e9tape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Quality Score ou niveau de qualit\u00e9 est une note calcul\u00e9e par Google \u00e0 partir de votre compte Google Adwords et des mots-cl\u00e9s. Compris entre 1 et 10, pour conna\u00eetre votre score de qualit\u00e9, il faut consulter l’info-bulle des mots-cl\u00e9s. D\u00e9couvrez comment am\u00e9liorer votre quality score facilement. <\/p>\n","protected":false},"author":1,"featured_media":8326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[13],"class_list":["post-9446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-sea","tag-astuces-adwords"],"yoast_head":"\n\u21d2 Comprendre le Quality Score Google Adwords |\u00a0Niveau de Qualit\u00e9<\/title>\n<meta name=\"description\" content=\"Le Quality Score ou niveau de qualit\u00e9 est calcul\u00e9 par Google \u00e0 partir de votre compte Google Adwords. 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