{"id":9032,"date":"2016-12-08T10:24:29","date_gmt":"2016-12-08T09:24:29","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=9032\/"},"modified":"2026-10-15T16:14:51","modified_gmt":"2026-10-15T16:14:51","slug":"google-adwords-responsive-ads","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-adwords-responsive-ads\/","title":{"rendered":"Google Adwords pr\u00e9pare des campagnes Responsive Ads"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;9032&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google Adwords pr\u00e9pare des campagnes Responsive Ads&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<p>Certains comptes Google Adwords disposent \u00e0 pr\u00e9sent d&rsquo;une image carr\u00e9e. Google semble se pr\u00e9parer \u00e0 tester de nouvelles fonctionnalit\u00e9s pour les <strong>annonces Responsive Ads\u00a0dans AdWords<\/strong>.\u00a0Google exige deux tailles d&rsquo;image dans certains comptes. En plus du paysage (1,91: 1), Google demande \u00e9galement une image carr\u00e9e (1: 1). Cette information a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 par\u00a0Jonah Pessin de l&rsquo;agence HeBS Digital.<\/p>\n<h2>Responsive Ads Google Adwords : De nouvelles fonctions de devraient bient\u00f4t arriver<\/h2>\n<p>Ce format d&rsquo;image carr\u00e9 n&rsquo;est actif que dans certains comptes, bien que Pessin a\u00a0\u00e9t\u00e9 inform\u00e9 par un repr\u00e9sentant AdWords que Google \u00e9tait en train d&rsquo;introduire\u00a0de nouvelles fonctionnalit\u00e9s pour les annonces Responsive\u00a0et que les options d&rsquo;image accepteraient diff\u00e9rents emplacements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9037 size-full\" src=\"\/file\/2016\/12\/Adowords-Responsive.png\" alt=\"Freelance google adwords responsive ads\" width=\"985\" height=\"635\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/12\/Adowords-Responsive.png 985w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/12\/Adowords-Responsive-300x193.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/12\/Adowords-Responsive-768x495.png 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/p>\n<h2>Les nouveaux formats de publicit\u00e9\u00a0Google Adwords<\/h2>\n<p>Un porte-parole de Google a r\u00e9cemment d\u00e9clar\u00e9 :\u00a0\u00ab\u00a0Nous testons toujours de nouveaux formats pour voir ce qui fonctionne le mieux, il n&rsquo;y a rien de sp\u00e9cifique ni aucun changement \u00e0 annoncer pour le moment.\u00a0\u00bb Google a lanc\u00e9 le responsive ads Google en Juillet dernier. Ces annonces peuvent \u00eatre diffus\u00e9es sur le R\u00e9seau Display de Google, y compris dans l&rsquo;inventaire d&rsquo;annonces responsive (adapt\u00e9 \u00e0 la taille de l&rsquo;\u00e9cran). Pour ce faire,\u00a0les annonceurs fournissent une version courte et longue d&rsquo;un titre, d&rsquo;une description et d&rsquo;image(s). Comme pour le <strong><a href=\"\/native-ads-yahoo-gemini\/\">Native Ads Yahoo<\/a><\/strong>, les annonces sont alors g\u00e9n\u00e9r\u00e9es dynamiquement. L&rsquo;ajout d&rsquo;une image carr\u00e9e donnerait aux annonces r\u00e9actives une plus grande flexibilit\u00e9 sur le mobile.<\/p>\n<p><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\"><strong>Expert\u00a0SEA<\/strong><\/a>, ce nouveau format d&rsquo;annonce est une bonne nouvelle pour tous les sp\u00e9cialistes de la <strong><a href=\"\/publicite-en-ligne-google-adwords\/freelance-publicite-mobile\/\">publicit\u00e9 sur mobile<\/a><\/strong>. Profitez des derni\u00e8res nouveaut\u00e9s en mati\u00e8re de publicit\u00e9 sur Google Adwords.<\/p>\n<p>Mise \u00e0 jour 2026 : les annonces responsives sont devenues la norme et l&rsquo;IA \u00e9crit d\u00e9sormais une partie des textes. Google Ads permet enfin de <a href=\"\/google-ads-ai-max-apercu-textes-generes\/\">voir les textes g\u00e9n\u00e9r\u00e9s par AI Max avant activation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords pr\u00e9pare actuellement des campagnes Responsive Ads \u00e0 la mani\u00e8re de Yahoo Gemini Ads. \u00c0 l&rsquo;heure du tout mobile, il est important pour Google de r\u00e9fl\u00e9chir \u00e0 de nouveaux formats de publicit\u00e9 encore plus adapt\u00e9s au mobile. D\u00e9couvrez le responsive ads Google.<\/p>\n","protected":false},"author":1,"featured_media":9035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[20],"class_list":["post-9032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-sea","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Responsive Ads Google Adwords en pr\u00e9paration | Native Ads Google<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/google-adwords-responsive-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u21d2 Responsive Ads Google Adwords en pr\u00e9paration | Native Ads Google\" \/>\n<meta property=\"og:description\" content=\"Google Adwords pr\u00e9pare actuellement des campagnes Responsive Ads \u00e0 la mani\u00e8re de Yahoo Gemini Ads. \u00c0 l&#039;heure du tout mobile, il est important pour Google de r\u00e9fl\u00e9chir \u00e0 de nouveaux formats de publicit\u00e9 encore plus adapt\u00e9s au mobile. 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