{"id":8978,"date":"2016-11-19T14:21:04","date_gmt":"2016-11-19T13:21:04","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8978"},"modified":"2026-10-15T16:14:53","modified_gmt":"2026-10-15T16:14:53","slug":"extension-promotion-google-adwords","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/extension-promotion-google-adwords\/","title":{"rendered":"Google teste la nouvelle extension de promotion dans les annonces textuelles"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8978&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;1&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;1\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google teste la nouvelle extension de promotion dans les annonces textuelles&quot;,&quot;width&quot;:&quot;26.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 26.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            1\/5 - (1 vote)    <\/div>\n    <\/div>\n<p>Les annonceurs pourront \u00e0 pr\u00e9sent\u00a0proposer des offres sp\u00e9ciales dans leurs annonces textuelles avec l&rsquo;extension de promotion dans les annonces textuelles.<\/p>\n<h2>Extension de Promotion dans les annonces textuelles<\/h2>\n<p>Une nouvelle extension d&rsquo;annonce Google AdWords a \u00e9t\u00e9 d\u00e9tect\u00e9e par Dr. Pete de l&rsquo;\u00e9quipe Moz qui a d\u00e9couvert par hazard cette\u00a0nouvelle extension de promotion test\u00a0dans une annonce textuelle. Il en a fait une capture pour la relayer sur les r\u00e9seaux sociaux et la partager avec nous.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8984 size-full\" src=\"\/file\/2016\/11\/Capture-decran-2016-11-25-a-10.27.03-1.png\" alt=\"Extensions de promotions Google Adwords\" width=\"514\" height=\"316\" \/><\/p>\n<p>L&rsquo;annonce ci-dessous pr\u00e9sente\u00a0beaucoup d&rsquo;information, ce qui rend presque invisible cette nouvelle extension. Voici une analyse\u00a0des extensions avec\u00a0annotations \u00e0 c\u00f4t\u00e9 de l&rsquo;annonce:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8985 size-full\" src=\"\/file\/2016\/11\/google-ad-extension-breakdown.jpg\" alt=\"Extension de promotion Google Adwords\" width=\"1920\" height=\"364\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/google-ad-extension-breakdown.jpg 1920w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/google-ad-extension-breakdown-300x57.jpg 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/google-ad-extension-breakdown-1024x194.jpg 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/google-ad-extension-breakdown-768x146.jpg 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/google-ad-extension-breakdown-1536x291.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Nous retrouvons dans cette annonce <strong>la notation des consommateurs<\/strong> li\u00e9s aux sites de notations (extensions d&rsquo;annonces automatiques). Nous voyons en dessous la <strong>nouvelle extension de promotion<\/strong> (actuellement en test) qui pr\u00e9sente ici un\u00a0code promo de 20%. Ensuite, nous retrouvons les <strong>extensions de liens<\/strong> (sitelink extensions) puis l&rsquo;<strong>extension de lieu<\/strong> (adresse). Par cons\u00e9quent, on voit clairement la composition de cette nouvelle extension de promotion google adwords.\u00a0L&rsquo;extension de promotion (dont le nom officiel est TBA) est compos\u00e9e de 2 parties. Elle contient d&rsquo;une part une courte description (ici 20% off your entire order) et d&rsquo;autre part le code en question (Code FRIENDS).<\/p>\n<h2>Les avantages de l&rsquo;extension de promotion Google Adwords<\/h2>\n<p>Les extensions de promotion existent depuis 2012 pour <strong><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-shopping\/\">Google Shopping<\/a><\/strong> (via Google Merchant Center). Elles contiennent d&rsquo;ailleurs un petit picto de promotion bien visible. L&rsquo;extension de promotion dans les annonces textuelles permettent de lib\u00e9rer les lignes de description en mettant en avant les codes promotionnels et autres offres dans un emplacement sp\u00e9cifiques. Par cons\u00e9quent, cela permettra de b\u00e9n\u00e9ficier d&rsquo;une description de produit et d&rsquo;une offre promotionnelle en suppl\u00e9ment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8997 size-full aligncenter\" src=\"\/file\/2016\/11\/extension-promotion-google-mobile.png\" alt=\"Extension de Promotion Google Adwords\" width=\"747\" height=\"1199\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/extension-promotion-google-mobile.png 747w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/extension-promotion-google-mobile-187x300.png 187w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/11\/extension-promotion-google-mobile-638x1024.png 638w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/p>\n<p>Cela signifie \u00e9galement que les annonceurs pourront\u00a0modifier une seule extension d&rsquo;annonce plut\u00f4t que de mettre \u00e0 jour l&rsquo;annonce enti\u00e8re (en perdant au passage ses stats sur l&rsquo;annonce concern\u00e9e). \u00a0Vous remarquerez dans l&rsquo;exemple ci-dessus que le commer\u00e7ant est \u00e9galement en train de promouvoir sa vente d&rsquo;automne dans une extension de lien annexe en plus de\u00a0l&rsquo;extension de promotion.<\/p>\n<p><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\"><strong>Consultant SEA<\/strong><\/a>, je trouve cette nouvelle extension de promotion particuli\u00e8rement utile car elle permettra de conserver l&rsquo;espace description de l&rsquo;annonce pour mettre en avant les atouts d&rsquo;un produit et non ses offres promotionnelles. Vous souhaitez\u00a0mieux mesurer l&rsquo;impact de vos extensions d&rsquo;annonces dans Google Adwords ? N&rsquo;h\u00e9sitez pas \u00e0 me contacter.<\/p>\n<p>Mise \u00e0 jour 2026 : les promotions ont pris une autre place dans Google Ads. Google va <a href=\"\/google-ads-promotions-automatiques-site\/\">extraire automatiquement les promotions de votre site<\/a>, teste un <a href=\"\/google-shopping-jours-restants-promotions\/\">compte \u00e0 rebours sur les promotions Shopping<\/a> et <a href=\"\/google-ads-mode-promotion-roas-cible\/\">verrouille le ROAS cible pendant le mode promotion<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle extension d&rsquo;annonce de promotion Google AdWords a \u00e9t\u00e9 d\u00e9tect\u00e9e par Dr. Pete de l&rsquo;\u00e9quipe Moz qui a d\u00e9couvert par hazard cette nouvelle extension de promotion test dans une annonce textuelle. Il en a fait une capture pour la relayer sur les r\u00e9seaux sociaux et la partager avec nous. D\u00e9couvrez la. <\/p>\n","protected":false},"author":1,"featured_media":8326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[20],"class_list":["post-8978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-sea","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Nouvelle extension de promotion dans les annonces textuelles Adwords<\/title>\n<meta name=\"description\" content=\"Les annonceurs pourront bient\u00f4t proposer des offres sp\u00e9ciales dans leurs annonces textuelles avec l&#039;extension de promotion dans les annonces textuelles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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