{"id":8894,"date":"2016-10-26T06:54:20","date_gmt":"2016-10-26T05:54:20","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8894"},"modified":"2026-10-15T16:14:54","modified_gmt":"2026-10-15T16:14:54","slug":"freelance-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/","title":{"rendered":"Freelance Inbound Marketing"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n 5\/5 - (2 votes) <\/div>\n <\/div>\n

Qu’est-ce que l’Inbound Marketing ?<\/h2>\n

L\u2019Inbound Marketing<\/strong> ou marketing entrant<\/strong> en fran\u00e7ais est un moyen d\u2019attirer le client \u00e0 soi. Le principe est le suivant: on d\u00e9finit les besoins et le contenu qui pourraient \u00eatre utile pour sa cible, afin qu\u2019il y ait initialement une cr\u00e9ation de leads<\/strong>. De plus, l\u2019obtention d\u2019une client\u00e8le consommatrice se fait par le biais d\u2019un processus d\u2019environ 4 \u00e9tapes :<\/p>\n

    \n
  1. La cr\u00e9ation de la visibilit\u00e9<\/li>\n
  2. L’identification des visiteurs entrants<\/li>\n
  3. La transformation des visiteurs en clients<\/li>\n
  4. La fid\u00e9lisation du client<\/li>\n<\/ol>\n

    Les \u00e9tapes de l’Inbound Marketing<\/h2>\n

    1. Avoir une visibilit\u00e9 web<\/h3>\n

    La premi\u00e8re \u00e9tape est de cr\u00e9er une image de marque, d\u2019attirer son audience. Pour cela, le contenu publi\u00e9 doit \u00eatre pertinent, car il repr\u00e9sente pour le visiteur votre image de marque, mais surtout votre expertise.\u00a0Il existe bien des mani\u00e8res d\u2019\u00eatre visible sur le web : les r\u00e9seaux sociaux, les moteurs de recherches, le r\u00e9f\u00e9rencement payant, le display, l’affiliation…<\/p>\n

    2. Identifier les visiteurs<\/h3>\n

    Apr\u00e8s avoir obtenu une visibilit\u00e9 web et apr\u00e8s avoir attir\u00e9 les visiteurs, il faudra d\u00e9finir votre prospect. Pour cela, cette deuxi\u00e8me \u00e9tape de l’inbound marketing est importante, car elle permet d\u2019identifier les visiteurs de votre site web et donc de savoir plus pr\u00e9cis\u00e9ment quelle est la cible la plus concern\u00e9e par vos produits et\/ou services. Collecter les informations et contacts de ces visiteurs, vous permettra de savoir qui ils sont, mais surtout de les recontacter.<\/p>\n

    3. Transformer les visiteurs en clients<\/h3>\n

    Cette \u00e9tape est appel\u00e9e nurturing et permet de suivre le visiteur jusqu\u2019\u00e0 l\u2019achat. Vous avez le choix et pouvez utiliser diverses m\u00e9thodes comme les newsletters, le contact t\u00e9l\u00e9phonique ou encore les rendez-vous, pour transformer les visiteurs en clients.<\/p>\n

    4. Fid\u00e9liser les clients<\/h3>\n

    La derni\u00e8re \u00e9tape du marketing entrant a pour but de s\u2019assurer de la satisfaction du client. Car un client satisfait est un gage de qualit\u00e9 et g\u00e9n\u00e8re du bouche-\u00e0-oreille positif vecteur lui m\u00eame de nouveaux clients.
    \n\"Consultant<\/p>\n

    Les outils d’ Inbound Marketing<\/h2>\n

    Pour mettre en place une strat\u00e9gie d’Inbound Marketing, tous les outils du web marketing sont utiles dans ce but, de la cr\u00e9ation de site web au r\u00e9f\u00e9rencement naturel.<\/p>\n

    La cr\u00e9ation de site web<\/h3>\n

    Un site web optimis\u00e9 compos\u00e9 de contenus pertinents, des vid\u00e9os, l’utilisation d’infographies et bien plus encore, est essentiel. Assurez-vous de placer des liens vers des formulaires de prise de contact ou de les placer directement sur la page, pour \u00eatre s\u00fbr d\u2019avoir un maximum d\u2019informations. Ce processus appel\u00e9 call-to-action<\/strong> est un moyen pour vous d\u2019activer l\u2019entonnoir de conversion du marketing entrant.<\/p>\n

    Les r\u00e9seaux sociaux<\/h3>\n

    Diffuser vos articles sur les r\u00e9seaux sociaux et vous rendre visible sur les groupes et pages en lien avec votre domaine d\u2019activit\u00e9, vous permets d\u2019\u00e9tendre votre r\u00e9seau et d\u2019attirer des visiteurs qualifi\u00e9s.<\/p>\n

    Les newsletters<\/h3>\n

    Outils du marketing traditionnel, les newsletters<\/a><\/strong> peuvent d’ailleurs\u00a0\u00eatre d\u00e9terminantes dans une strat\u00e9gie marketing. Encore tr\u00e8s influents, en particulier dans le marketing digital, ils permettent de garder le contact avec les visiteurs et clients, de les fid\u00e9liser, voire d\u2019obtenir plus de contacts.<\/p>\n

    Le r\u00e9f\u00e9rencement naturel<\/h3>\n

    Optimiser un\u00a0site web<\/a><\/strong>, est un moyen d\u2019attirer plus de visiteurs, d\u2019augmenter votre visibilit\u00e9 et d\u2019obtenir des liens plus pertinents. Autant d\u2019\u00e9l\u00e9ments qui servent vos objectifs et t\u00e9moignent de votre expertise.<\/p>\n

    Un Freelance en Inbound Marketing\u00a0pour d\u00e9velopper votre activit\u00e9 web<\/h2>\n

    Enfin, le marketing entrant peut \u00eatre r\u00e9alis\u00e9 par une agence inbound marketing<\/strong> ou un freelance inbound marketing<\/strong>. \u00a0Le marketing entrant utilise les outils du web marketing comme levier de l\u2019inbound, autrement dit, ils lui permettent de g\u00e9n\u00e9rer des leads et le call-to-action. Si vous souhaitez mettre en place une strat\u00e9gie de marketing<\/strong><\/a> entrant et faire appel \u00e0 une agence Inbound marketing<\/strong> ou un freelance Inbound marketing<\/strong> qualifi\u00e9, n\u2019h\u00e9sitez pas \u00e0\u00a0me contacter.<\/p>\n","protected":false},"excerpt":{"rendered":"

    L’Inbound Marketing utilise tous les outils du web marketing comme levier de l\u2019inbound, autrement dit, ils lui permettent de g\u00e9n\u00e9rer des leads \u00e0 l’aide de la strat\u00e9gie d\u00e9ploy\u00e9e. D\u00e9couvrez l’int\u00e9r\u00eat et le fonctionnement de l’Inbound Marketing. <\/p>\n","protected":false},"author":1,"featured_media":8896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[18,21],"class_list":["post-8894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-facebook","tag-webmarketing"],"yoast_head":"\n\u21d2 Freelance Inbound Marketing |\u00a0Consultant Expert en Inbound Marketing<\/title>\n<meta name=\"description\" content=\"L\u2019Inbound Marketing est un moyen d\u2019attirer efficacement le client \u00e0 soi. Freelance Inbound Marketing, je vous aide \u00e0 d\u00e9velopper votre visibilit\u00e9 web !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u21d2 Freelance Inbound Marketing |\u00a0Consultant Expert en Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"L\u2019Inbound Marketing est un moyen d\u2019attirer efficacement le client \u00e0 soi. Freelance Inbound Marketing, je vous aide \u00e0 d\u00e9velopper votre visibilit\u00e9 web !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelance SEM\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-26T05:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T16:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/10\/Freelance-Inbound-marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yoann UZAN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yoann UZAN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/\"},\"author\":{\"name\":\"Yoann UZAN\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#\\\/schema\\\/person\\\/40330c504a72116b10d8422624ed172e\"},\"headline\":\"Freelance Inbound Marketing\",\"datePublished\":\"2016-10-26T05:54:20+00:00\",\"dateModified\":\"2026-10-15T16:14:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/\"},\"wordCount\":694,\"publisher\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yoannuzan.com\\\/inc\\\/uploads\\\/2016\\\/10\\\/Freelance-Inbound-marketing-scaled.jpg\",\"keywords\":[\"Facebook\",\"WebMarketing\"],\"articleSection\":[\"WebMarketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/\",\"name\":\"\u21d2 Freelance Inbound Marketing |\u00a0Consultant Expert en Inbound Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yoannuzan.com\\\/inc\\\/uploads\\\/2016\\\/10\\\/Freelance-Inbound-marketing-scaled.jpg\",\"datePublished\":\"2016-10-26T05:54:20+00:00\",\"dateModified\":\"2026-10-15T16:14:54+00:00\",\"description\":\"L\u2019Inbound Marketing est un moyen d\u2019attirer efficacement le client \u00e0 soi. Freelance Inbound Marketing, je vous aide \u00e0 d\u00e9velopper votre visibilit\u00e9 web !\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.yoannuzan.com\\\/inc\\\/uploads\\\/2016\\\/10\\\/Freelance-Inbound-marketing-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.yoannuzan.com\\\/inc\\\/uploads\\\/2016\\\/10\\\/Freelance-Inbound-marketing-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Freelance Inbound Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/freelance-inbound-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.yoannuzan.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Freelance Inbound Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#website\",\"url\":\"https:\\\/\\\/www.yoannuzan.com\\\/\",\"name\":\"Freelance SEM\",\"description\":\"Freelancer Sp\u00e9cialiste en SEM\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.yoannuzan.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#organization\",\"name\":\"Freelance SEM\",\"url\":\"https:\\\/\\\/www.yoannuzan.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.yoannuzan.com\\\/inc\\\/uploads\\\/2026\\\/10\\\/logo-yoann-uzan-ai-growth-expert-geo-570.png\",\"contentUrl\":\"https:\\\/\\\/www.yoannuzan.com\\\/inc\\\/uploads\\\/2026\\\/10\\\/logo-yoann-uzan-ai-growth-expert-geo-570.png\",\"width\":570,\"height\":183,\"caption\":\"Freelance SEM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.yoannuzan.com\\\/#\\\/schema\\\/person\\\/40330c504a72116b10d8422624ed172e\",\"name\":\"Yoann UZAN\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97c95494cbedc8a1f0128edeb353add506ee4a2a24568592a4d9a841831af052?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97c95494cbedc8a1f0128edeb353add506ee4a2a24568592a4d9a841831af052?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97c95494cbedc8a1f0128edeb353add506ee4a2a24568592a4d9a841831af052?s=96&d=mm&r=g\",\"caption\":\"Yoann UZAN\"},\"sameAs\":[\"http:\\\/\\\/yoannuzan.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u21d2 Freelance Inbound Marketing |\u00a0Consultant Expert en Inbound Marketing","description":"L\u2019Inbound Marketing est un moyen d\u2019attirer efficacement le client \u00e0 soi. Freelance Inbound Marketing, je vous aide \u00e0 d\u00e9velopper votre visibilit\u00e9 web !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"\u21d2 Freelance Inbound Marketing |\u00a0Consultant Expert en Inbound Marketing","og_description":"L\u2019Inbound Marketing est un moyen d\u2019attirer efficacement le client \u00e0 soi. Freelance Inbound Marketing, je vous aide \u00e0 d\u00e9velopper votre visibilit\u00e9 web !","og_url":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/","og_site_name":"Freelance SEM","article_published_time":"2016-10-26T05:54:20+00:00","article_modified_time":"2026-10-15T16:14:54+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/10\/Freelance-Inbound-marketing-scaled.jpg","type":"image\/jpeg"}],"author":"Yoann UZAN","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Yoann UZAN","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/#article","isPartOf":{"@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/"},"author":{"name":"Yoann UZAN","@id":"https:\/\/www.yoannuzan.com\/#\/schema\/person\/40330c504a72116b10d8422624ed172e"},"headline":"Freelance Inbound Marketing","datePublished":"2016-10-26T05:54:20+00:00","dateModified":"2026-10-15T16:14:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/"},"wordCount":694,"publisher":{"@id":"https:\/\/www.yoannuzan.com\/#organization"},"image":{"@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/10\/Freelance-Inbound-marketing-scaled.jpg","keywords":["Facebook","WebMarketing"],"articleSection":["WebMarketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/","url":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/","name":"\u21d2 Freelance Inbound Marketing |\u00a0Consultant Expert en Inbound Marketing","isPartOf":{"@id":"https:\/\/www.yoannuzan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/10\/Freelance-Inbound-marketing-scaled.jpg","datePublished":"2016-10-26T05:54:20+00:00","dateModified":"2026-10-15T16:14:54+00:00","description":"L\u2019Inbound Marketing est un moyen d\u2019attirer efficacement le client \u00e0 soi. Freelance Inbound Marketing, je vous aide \u00e0 d\u00e9velopper votre visibilit\u00e9 web !","breadcrumb":{"@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/#primaryimage","url":"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/10\/Freelance-Inbound-marketing-scaled.jpg","contentUrl":"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/10\/Freelance-Inbound-marketing-scaled.jpg","width":2560,"height":1707,"caption":"Freelance Inbound Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yoannuzan.com\/freelance-inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.yoannuzan.com\/"},{"@type":"ListItem","position":2,"name":"Freelance Inbound Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.yoannuzan.com\/#website","url":"https:\/\/www.yoannuzan.com\/","name":"Freelance SEM","description":"Freelancer Sp\u00e9cialiste en SEM","publisher":{"@id":"https:\/\/www.yoannuzan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yoannuzan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.yoannuzan.com\/#organization","name":"Freelance SEM","url":"https:\/\/www.yoannuzan.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.yoannuzan.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.yoannuzan.com\/inc\/uploads\/2026\/10\/logo-yoann-uzan-ai-growth-expert-geo-570.png","contentUrl":"https:\/\/www.yoannuzan.com\/inc\/uploads\/2026\/10\/logo-yoann-uzan-ai-growth-expert-geo-570.png","width":570,"height":183,"caption":"Freelance SEM"},"image":{"@id":"https:\/\/www.yoannuzan.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.yoannuzan.com\/#\/schema\/person\/40330c504a72116b10d8422624ed172e","name":"Yoann UZAN","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/97c95494cbedc8a1f0128edeb353add506ee4a2a24568592a4d9a841831af052?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97c95494cbedc8a1f0128edeb353add506ee4a2a24568592a4d9a841831af052?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97c95494cbedc8a1f0128edeb353add506ee4a2a24568592a4d9a841831af052?s=96&d=mm&r=g","caption":"Yoann UZAN"},"sameAs":["http:\/\/yoannuzan.com"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/posts\/8894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/comments?post=8894"}],"version-history":[{"count":3,"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/posts\/8894\/revisions"}],"predecessor-version":[{"id":45992,"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/posts\/8894\/revisions\/45992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/media\/8896"}],"wp:attachment":[{"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/media?parent=8894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/categories?post=8894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yoannuzan.com\/rest\/wp\/v2\/tags?post=8894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}