{"id":8688,"date":"2016-09-28T08:08:07","date_gmt":"2016-09-28T07:08:07","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8688"},"modified":"2026-10-15T16:14:56","modified_gmt":"2026-10-15T16:14:56","slug":"google-penguin-4-liens-mauvaise-qualite","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-penguin-4-liens-mauvaise-qualite\/","title":{"rendered":"Google Penguin 4.0 et les liens de mauvaise qualit\u00e9"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Google a annonc\u00e9 officiellement la mise en place du Penguin 4.0 vendredi dernier (juste avant le weekend \u00e9videmment). Beaucoup se sont pr\u00e9cipit\u00e9s (dont moi) sur les r\u00e9seaux sociaux pour commenter, critiquer, donner leur avis. Jusqu’\u00e0 pr\u00e9sent, on savait seulement que cette mise \u00e0 jour de l’algorithme Google<\/a><\/strong> visait \u00e0 am\u00e9liorer le positionnement organique local et que Penguin\u00a0devenait une partie int\u00e9grante du moteur de Google. Qu’a-t-on appris de plus depuis la semaine derni\u00e8re ?<\/p>\n

Google\u00a0Penguin 4.0 ne p\u00e9naliserait plus les liens de mauvaise qualit\u00e9<\/h2>\n

En lan\u00e7ant le temps r\u00e9el, Google a communiqu\u00e9 sur le fait qu’il \u00ab\u00a0d\u00e9valuait\u00a0\u00bb \u00e0 pr\u00e9sent le Spam. Beaucoup de r\u00e9f\u00e9renceurs se sont alors pench\u00e9s sur le sens de cette d\u00e9valuation et on compris que Google ne p\u00e9naliserait plus les sites \u00ab\u00a0victimes\u00a0\u00bb de spamming mais qu’il d\u00e9valuerait volontairement l’impact de ces liens pour ne pas p\u00e9naliser le site cible. Un \u00e9change sur Facebook entre\u00a0Barry Schwartz, Search Engines Land, et\u00a0Gary Illyes, Trends Analyst pour\u00a0Google Switzerland, semble confirmer la th\u00e9orie selon laquelle Google ne p\u00e9naliserait plus les \u00ab\u00a0victimes\u00a0\u00bb (ou acteurs dans certains cas) de spamming :<\/p>\n

\"D\u00e9valuation<\/p>\n

Le Googler\u00a0Gary Illyes indique que le nouveau Penguin r\u00e9ussi \u00e0 r\u00e9trograder un lien au lien de sanctionner. Il indique \u00e9galement que l’utilisation de l’Outil de d\u00e9saveu de liens Google<\/a><\/strong>\u00a0n’est pas pour autant \u00e0 oublier.<\/p>\n

Google Penguin\u00a04.0 : D\u00e9valuations de liens au lieu de Sanctions<\/h2>\n

Si Google ne p\u00e9nalise pas le spam et est en mesure de le d\u00e9valuer directement gr\u00e2ce \u00e0 son nouvel algorithme en temps r\u00e9el, Pourquoi utiliser encore ce fameux outil de d\u00e9saveu de liens. Gary Illyes a r\u00e9pondu \u00e0 cette question sur Facebook en indiquant qu’effectivement il y avait moins de besoins mais que nous pouvons toujours aider Google en l’utilisant. Il indique \u00e9galement que les p\u00e9nalit\u00e9s manuelles sont toujours d’actualit\u00e9s. Si Google s’aper\u00e7oit que quelqu’un utilise tout le temps des techniques spammy volontairement, ils pourraient prendre des actions plus s\u00e9v\u00e8res contre le site.<\/p>\n

Dans un certain sens, Google ne souhaite plus sanctionner\u00a0mais r\u00e9guler. Google Penguin 4.0 ne p\u00e9nalisant plus\u00a0le site ou les\u00a0pages sp\u00e9cifiques, il ignorerait plut\u00f4t\u00a0et\u00a0d\u00e9valorisait l’impact de ces liens de type spam. Le classement des sites \u00e9tant\u00a0ajust\u00e9s en permanence. En tant que Consultant SEO<\/strong><\/a>, je trouve cette nouvelle de bonne augure dans la mesure o\u00f9 elle permettrait \u00e0 la plupart des boites de ne plus avoir peur d\u00e8s lors que l’on parle de netlinking ou de backlink. Cela permettra d’ailleurs aux expert du r\u00e9f\u00e9rencement de se diff\u00e9rencier par la qualit\u00e9 des liens qu’ils sont en mesure de r\u00e9cup\u00e9rer car, on le sait, les liens sont toujours d’une grande importance en r\u00e9f\u00e9rencement naturel<\/a><\/strong>.<\/p>\n

Mise \u00e0 jour 2026 : la lutte contre les liens artificiels se poursuit avec les spam updates, comme celle de septembre 2026<\/a>, tandis que Google l\u00e8ve les sanctions manuelles pour abus de r\u00e9putation en Europe<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec Penguin 4.0 en temps r\u00e9el, Google a communiqu\u00e9 sur le fait qu’il d\u00e9valuait \u00e0 pr\u00e9sent le Spam au lieu de sanctionner. D\u00e9couvrez un \u00e9change particuli\u00e8rement int\u00e9ressant entre Barry Schwartz de Search Engines Land et Gary Illyes de l’\u00e9quipe Trends Analyst pour Google Switzerland \u00e0 ce propos<\/p>\n","protected":false},"author":1,"featured_media":8689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[12,17],"class_list":["post-8688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-analyses-seo","tag-evolution-seo"],"yoast_head":"\nGoogle Penguin 4.0 & Liens de mauvaise qualit\u00e9 | R\u00e9trogradation Google<\/title>\n<meta name=\"description\" content=\"Google Penguin 4.0 ne p\u00e9naliserait plus les liens de mauvaise qualit\u00e9 mais les r\u00e9trograderait. 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