{"id":8663,"date":"2016-09-13T14:07:13","date_gmt":"2016-09-13T13:07:13","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8663"},"modified":"2026-10-15T16:14:57","modified_gmt":"2026-10-15T16:14:57","slug":"agence-google-adwords","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/agence-google-adwords\/","title":{"rendered":"Agence Adwords : Comment bien choisir son Agence Google AdWords ?"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8663&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;124&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;3.6\\\/5 - (124 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Agence Adwords : Comment bien choisir son Agence Google AdWords ?&quot;,&quot;width&quot;:&quot;101.9&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 101.9px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            3.6\/5 - (124 votes)    <\/div>\n    <\/div>\n<p>Une <strong>Agence Google Adwords<\/strong> cr\u00e9e, g\u00e8re et optimise les campagnes publicitaires de ses annonceurs. Elle poss\u00e8de une expertise et les comp\u00e9tences n\u00e9cessaires pour vous positionner efficacement sur Google en Liens Sponsoris\u00e9s. Il existe diff\u00e9rents types et formats d&rsquo;Agence Google AdWords mais la plupart d&rsquo;entre-elles ont le m\u00eame fonctionnement et les m\u00eames arguments. D\u00e9couvrez dans cet article comment choisir votre future Agence AdWords.<\/p>\n<h2>Comment choisir une bonne Agence Adwords ?<\/h2>\n<h3>Privil\u00e9giez le Statut de Google Partners<\/h3>\n<p><span style=\"line-height: 1.5;\">Avoir le statut de Google Partners est un gage de professionnalisme et d&rsquo;expertise pour les clients puisqu&rsquo;il s&rsquo;agit d&rsquo;un programme Google qui certifie les professionnels de la publicit\u00e9 num\u00e9rique. La certification s&rsquo;obtient gr\u00e2ce \u00e0 des examens ayant\u00a0pour but de tester les connaissances et le savoir-faire de ces derniers. Ces certifications permettent \u00e9galement de mettre \u00e0 jour ses comp\u00e9tences sur les nouveaux produits que propose Google.<\/span><\/p>\n<p><a href=\"https:\/\/www.google.com\/partners\/agency?id=3725663947\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7575\" src=\"\/file\/2014\/08\/Google-PartnerBadge.png\" alt=\"Freelance Google Partner\" width=\"400\" height=\"150\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2014\/08\/Google-PartnerBadge.png 634w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2014\/08\/Google-PartnerBadge-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<h3>Les commissions d&rsquo;une Agence Google Adwords<\/h3>\n<p>Primaut\u00e9 \u00e0 la transparence des commissions ! Choisir une bonne Agence Google Adwords, c&rsquo;est aussi savoir ce que l&rsquo;on paye exactement. Il est donc important de s&rsquo;attarder sur les d\u00e9tails des commissions, en particulier lorsque l&rsquo;on sait que certaines agences touchent 35 % de commissions pour la gestion de campagnes&#8230; Ce qui peut \u00eatre probl\u00e9matique, car tr\u00e8s cher, en particulier si vous \u00eates une tr\u00e8s petite entreprise ou une petite entreprise.<\/p>\n<p>En r\u00e8gle g\u00e9n\u00e9rale seuls 10 \u00e0 15 % sont per\u00e7us par l&rsquo;agence adwords. Pour \u00eatre s\u00fbr de votre choix, pensez donc \u00e0 v\u00e9rifier votre contrat, concernant les possibles restrictions mises en place par l&rsquo;agence (minimum d&rsquo;investissement, nombre maximum de mots-cl\u00e9s, \u2026) et sachez de source s\u00fbre, qu&rsquo;est-ce qui dans votre investissement revient \u00e0 Google et \u00e0 l&rsquo;agence !<\/p>\n<h3>Le gestionnaire de compte Adwords<\/h3>\n<p>Il est important de savoir qui sera en charge de votre compte et de pouvoir \u00e9changer facilement avec cette personne. Cette d\u00e9marche est une \u00e9tape importante et d\u00e9cisive dans le choix de l&rsquo;agence, dans la mesure o\u00f9 cela permet de savoir si le partenariat sera efficace ou non. Comment ? La personne en charge de votre dossier doit montrer un certain int\u00e9r\u00eat pour votre activit\u00e9 et pour votre entreprise. Il est important qu&rsquo;elle ait une r\u00e9elle vision de votre activit\u00e9, pour pouvoir r\u00e9pondre \u00e0 vos besoins. Il est aussi int\u00e9ressant de savoir sur quel type de campagne elle travaille et combien de comptes elle a en charge. Ces informations vous permettront d&rsquo;\u00e9valuer sa disponibilit\u00e9 et le temps qu&rsquo;elle consacrera \u00e0 votre campagne !<\/p>\n<h3>Le suivi de votre campagne\u00a0SEA<\/h3>\n<p>Vous pourrez avoir besoin des informations relatives \u00e0 votre campagne et \u00e0 son \u00e9volution, \u00e0 tout moment. C&rsquo;est pourquoi pouvoir contacter l&rsquo;agence et surtout la personne en charge de votre dossier, rapidement, est primordial. L&rsquo;<strong><a href=\"\/expert-adwords-liens-sponsorises\/\">Expert AdWords<\/a><\/strong> en charge de la gestion de votre campagne se doit d&rsquo;\u00eatre un maximum disponible pour r\u00e9pondre au plus vite \u00e0 vos demandes, questions et priorit\u00e9s.<\/p>\n<h3>Rapports d&rsquo;activit\u00e9 et rendez-vous<\/h3>\n<p>L&rsquo;agence s\u00e9lectionn\u00e9e doit pouvoir vous fournir des r\u00e9sultats, sachez si cela vous sera pr\u00e9sent\u00e9 et comment, c&rsquo;est-\u00e0-dire sous forme de rapports ou autres. Avoir des rendez-vous r\u00e9guliers peut \u00e9galement \u00eatre un plus (en fonction de vos disponibilit\u00e9s).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8667 size-full\" src=\"\/file\/2016\/09\/Agence-Publicite-Google-Adwords.jpg\" alt=\"Agence specialisee en publicite sur google\" width=\"978\" height=\"367\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/Agence-Publicite-Google-Adwords.jpg 978w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/Agence-Publicite-Google-Adwords-300x113.jpg 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/Agence-Publicite-Google-Adwords-768x288.jpg 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/p>\n<h2>Agence Google Adwords ? Pourquoi ne pas consulter plut\u00f4t un Expert Adwords Ind\u00e9pendant ?<\/h2>\n<p>Consulter une <em><strong>Agence de R\u00e9f\u00e9rencement Payant AdWords<\/strong><\/em> a ses avantages et ses inconv\u00e9nients. Choisir une Agence Google AdWords n&rsquo;est pas ais\u00e9 dans la mesure o\u00f9 beaucoup de variables rentrent en compte, alors pourquoi ne pas choisir un <strong><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\">consultant SEA<\/a><\/strong> pour la gestion et la cr\u00e9ation de campagnes Adwords ?<\/p>\n<p>Vous vous posez peut-\u00eatre encore des questions, <strong><a href=\"\/performance-google-adwords\/\">ne sachant pas si une campagne Adwords est rentable ou non<\/a><\/strong>. B\u00e9n\u00e9ficierez-vous d&rsquo;un retour sur investissement, si oui, quand ? Confier sa campagne \u00e0 un professionnel, c&rsquo;est un gain de temps et d&rsquo;argent, car il est d\u00e9j\u00e0 form\u00e9 et b\u00e9n\u00e9ficie d&rsquo;une expertise r\u00e9elle. Externaliser la cr\u00e9ation, la gestion et l&rsquo;optimisation d&rsquo;une campagne \u00e0 une Agence AdWords permet bien souvent d&rsquo;avoir un service sur-mesure r\u00e9alis\u00e9 par un professionnel certifi\u00e9.<\/p>\n<p>Le r\u00e9f\u00e9rencement payant requiert des comp\u00e9tences techniques sp\u00e9cifiques. Vous avez besoin d&rsquo;un Expert en SEA, exp\u00e9riment\u00e9 \u00a0et b\u00e9n\u00e9ficiant de la certification Google Partners ? Vous souhaitez payer pas cher et ne pas avoir un contrat bloqu\u00e9 sur 1 an ? Je serai ravi de vous accompagner dans votre d\u00e9marche publicitaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment choisir son Agence Google Adwords ? Question que je rencontre tr\u00e8s fr\u00e9quemment. D\u00e9couvrez dans cet article comment choisir son Agence Adwords et d\u00e9couvrez une alternative int\u00e9ressante ! <\/p>\n","protected":false},"author":1,"featured_media":8664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[13],"class_list":["post-8663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-sea","tag-astuces-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Agence Google Adwords | Bien choisir son Agence Adwords<\/title>\n<meta name=\"description\" content=\"Agence Adwords : Agence de publicit\u00e9 en ligne sp\u00e9cialis\u00e9e en Google Adwords. 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