{"id":8538,"date":"2016-09-01T20:32:04","date_gmt":"2016-09-01T19:32:04","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8538"},"modified":"2026-10-15T16:14:57","modified_gmt":"2026-10-15T16:14:57","slug":"google-afficher-etoiles-annonce","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-afficher-etoiles-annonce\/","title":{"rendered":"Google exige plus d&rsquo;avis pour afficher les \u00e9toiles dans l&rsquo;annonce"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8538&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;13&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.3&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;4.3\\\/5 - (13 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google exige plus d\\u0026#039;avis pour afficher les \u00e9toiles dans l\\u0026#039;annonce&quot;,&quot;width&quot;:&quot;122.2&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 122.2px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.3\/5 - (13 votes)    <\/div>\n    <\/div>\n<p>Google exige \u00e0 pr\u00e9sent d&rsquo;avantages d&rsquo;avis\u00a0sur le marchand\u00a0pour les mettre en avant\u00a0dans les annonces. Ce nouveau seuil va ajouter une pression suppl\u00e9mentaire sur les petits acteurs pour la recherche de commentaires. Pour le moment, Google n&rsquo;a pas fait de communication officielle autour de ce nouveau seuil d&rsquo;avis clients mais a indiqu\u00e9 qu&rsquo;un nouveau minimum \u00e9tait n\u00e9cessaire pour afficher les \u00e9valuations vendeurs dans ses annonces.<\/p>\n<h2>Comment avoir les \u00e9toiles dans ses annonces Adwords ?<\/h2>\n<p>Bien que rien ne soit compl\u00e8tement officiel, les entreprises doivent maintenant accumuler <strong>au moins 150 avis au cours des 12 derniers mois<\/strong> pour afficher les extensions d&rsquo;avis (extensions automatiques), contre seulement <strong>30 auparavant<\/strong>. Cela va donc changer la donne et creuser d&rsquo;avantages l&rsquo;\u00e9cart entre les gros et petits acteurs. Les avis de consommateurs sont particuli\u00e8rement important dans la prise de d\u00e9cision de l&rsquo;acheteur.\u00a0Les annonces disposant des extensions d&rsquo;avis b\u00e9n\u00e9ficient d&rsquo;un <strong>meilleur CTR<\/strong> et de <strong>taux de conversion plus \u00e9lev\u00e9s<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8599 size-full\" src=\"\/file\/2016\/09\/etoiles-google-avis-exemple.jpg\" alt=\"Avis notation Adwords\" width=\"1232\" height=\"293\" \/><\/p>\n<h2>Nouvelles Conditions pour b\u00e9n\u00e9ficier avis de consommateurs\u00a0dans les annonces Google Adwords<\/h2>\n<p>Pour le moment (\u00e0 la date d&rsquo;\u00e9criture de cet article), les conditions pour b\u00e9n\u00e9ficier des avis clients\u00a0dans ses\u00a0annonces Adwords n&rsquo;ont pas \u00e9t\u00e9 modifi\u00e9es dans conditions de Google. La mise \u00e0 jour de ces conditions ne devrait pas tarder \u00e0 arriver. Le minimum de 3,5 \u00e9toiles pour afficher les extensions automatiques d&rsquo;avis ne devrait pas changer. 10 commentaires devront vraisemblablement \u00eatre dans la langue de la campagne pour \u00eatre affich\u00e9 comme l&rsquo;indique\u00a0Reviews.co.uk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8598 size-full\" src=\"\/file\/2016\/09\/etoiles-google-avis-30.jpg\" alt=\"Etoiles d'avis clients dans Adwords\" width=\"1616\" height=\"256\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/etoiles-google-avis-30.jpg 1616w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/etoiles-google-avis-30-300x48.jpg 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/etoiles-google-avis-30-1024x162.jpg 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/etoiles-google-avis-30-768x122.jpg 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/09\/etoiles-google-avis-30-1536x243.jpg 1536w\" sizes=\"auto, (max-width: 1616px) 100vw, 1616px\" \/><\/p>\n<p>Reviews.co.uk est le premier \u00e0 avoir annonc\u00e9 le changement. Ils indiquent que cette mise \u00e0 jour va complexifier la t\u00e2che des petites structures qui vont devoir batailler pour obtenir les 150 avis. Les vendeurs ne r\u00e9pondant pas aux nouvelles exigences de Google verront leurs <strong>avis de consommateurs<\/strong> disparaitre, ce qui devrait avoir des cons\u00e9quences sur les r\u00e9sultats globaux.\u00a0<strong><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\">Expert\u00a0Adwords<\/a><\/strong>, je vous propose de mettre en place une\u00a0strat\u00e9gie efficace pour b\u00e9n\u00e9ficier de vos 150 avis rapidement !<\/p>\n<p>Mise \u00e0 jour 2026 : Google resserre aussi les r\u00e8gles sur les avis c\u00f4t\u00e9 SEO : voir <a href=\"\/google-avis-donnees-structurees-faux-avis\/\">faux avis et avis incit\u00e9s dans les donn\u00e9es structur\u00e9es<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google exige maintenant plus d&rsquo;avis de consommateurs sur le marchand pour les afficher dans les annonces Google Adwords. Ce nouveau seuil va creuser l&rsquo;\u00e9cart entre les petits et les grands acteurs. D\u00e9couvrez les nouvelles r\u00e8gles de Google ! <\/p>\n","protected":false},"author":1,"featured_media":8587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6,7],"tags":[13],"class_list":["post-8538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-growth-hacking","category-sea","tag-astuces-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Comment avoir les \u00e9toiles dans ses annonces Adwords ?<\/title>\n<meta name=\"description\" content=\"Les \u00e9toiles dans Google Adwords sont importantes pour les marchands. 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