{"id":8461,"date":"2016-08-13T16:53:21","date_gmt":"2016-08-13T15:53:21","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8461"},"modified":"2026-10-15T18:53:41","modified_gmt":"2026-10-15T18:53:41","slug":"extensions-de-prix-google-adwords","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/extensions-de-prix-google-adwords\/","title":{"rendered":"Les extensions de prix Google Adwords"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8461&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Les extensions de prix Google Adwords&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 votes)    <\/div>\n    <\/div>\n<p>Google a r\u00e9cemment d\u00e9ploy\u00e9 une nouvelle fonctionnalit\u00e9, pour les annonceurs utilisant Google Adwords, afin d&rsquo;am\u00e9liorer\u00a0leurs campagnes de liens sponsoris\u00e9s sur mobile. Les extensions de prix sur les annonces Adwords font leur ainsi leur apparition. L&rsquo;objectif \u00e9tant d&rsquo;optimiser le CTR &amp;\u00a0de diminuer le taux de rebond.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8468 size-full\" src=\"\/file\/2016\/08\/extension-prix-google-adwords.png\" alt=\"Extensions de prix dans une annonce Google Ads\" width=\"300\" height=\"400\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/extension-prix-google-adwords.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/extension-prix-google-adwords-225x300.png 225w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>D\u00e9couvrez les nouvelles extensions de prix Google Adwords<\/h2>\n<p>Les nouvelles extensions de prix Google Adwords sont d&rsquo;abord\u00a0disponibles pour tous les comptes en Anglais. Ces extensions sont\u00a0exclusivement d\u00e9di\u00e9es au premier r\u00e9sultat Adwords sur mobiles. Ces nouvelles extensions de prix ne s&rsquo;affichent\u00a0pas sur PC mais uniquement sur la version mobile des r\u00e9sultats de recherche. Elles permettent d&rsquo;ajouter de\u00a03 \u00e0 8 liens directs vers des produits sp\u00e9cifiques ou vers des cat\u00e9gories de produit en int\u00e9grant directement le prix du produit sur l\u2019annonce. L&rsquo;id\u00e9e \u00e9tant alors de fournir d&rsquo;avantages d&rsquo;informations \u00e0 l\u2019internaute avant m\u00eame qu\u2019il ne clique. En revanche, il ne faut pas confondre cette nouvelle extension de prix avec les campagnes Google Shopping qui affichent une image en plus du prix et du descriptif produit.<\/p>\n<h2>Les int\u00e9r\u00eats des extensions de prix : Diminution du taux de rebond &amp;\u00a0am\u00e9lioration du CTR<\/h2>\n<p>Ces nouvelles extensions d\u2019annonces permettraient aux annonceurs de diminuer leur taux de rebond sur mobile, am\u00e9liorant alors la performance des campagnes mobiles ainsi que le Retour sur Investissement (ROI). La possibilit\u00e9 offerte \u00e0 l\u2019internaute de conna\u00eetre le prix du produit avant m\u00eame de cliquer sur l&rsquo;annonce permet de diminuer efficacement le taux de clics d\u00e9ceptifs. L&rsquo;extension de prix permettant d&rsquo;ajouter jusqu&rsquo;\u00e0 8 produits ou services, l&rsquo;annonce sera donc beaucoup plus efficace que l&rsquo;annonce classique Adwords mobile.<\/p>\n<p>L&rsquo;extension de prix a \u00e9t\u00e9 test\u00e9e par certains annonceurs et <strong><a href=\"\/\">Agences Adwords<\/a><\/strong>. Il en ressort une am\u00e9lioration certaine du CTR (+18% par exemple pour une entreprise de stockage). L&rsquo;augmentation du taux de clic sur les annonces (abr\u00e9g\u00e9 CTR, issu de l&rsquo;anglais click-through rate) est un rapport entre le nombre de clics qu&rsquo;un \u00e9l\u00e9ment re\u00e7oit et le nombre d&rsquo;affichages de celui-ci. Cette augmentation coupl\u00e9e au fait de pr\u00e9senter les prix des produits directement dans l&rsquo;annonce permettrait d&rsquo;augmenter le ROI des campagnes.\u00a0En tant qu&rsquo;\u00a0<strong><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\">Expert Adwords<\/a><\/strong>, je surveillerai alors le budget et les leads g\u00e9n\u00e9r\u00e9s de ces campagnes utilisant les extensions de prix pour comparer le ROI avant et apr\u00e8s l&rsquo;utilisation de cette extension.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8601 size-full\" src=\"\/file\/2016\/08\/parametrage-extension-prix-google-adwords.png\" alt=\"Comment param\u00e9trer extension de prix Adwords\" width=\"2070\" height=\"1361\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/parametrage-extension-prix-google-adwords.png 2070w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/parametrage-extension-prix-google-adwords-300x197.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/parametrage-extension-prix-google-adwords-1024x673.png 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/parametrage-extension-prix-google-adwords-768x505.png 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/parametrage-extension-prix-google-adwords-1536x1010.png 1536w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/parametrage-extension-prix-google-adwords-2048x1347.png 2048w\" sizes=\"auto, (max-width: 2070px) 100vw, 2070px\" \/><\/p>\n<h2>Ajouter une extension de prix aux annonces Adwords<\/h2>\n<p>L&rsquo;ajout d&rsquo;une extension de prix est assez simple pour un Sp\u00e9cialiste Adwords.\u00a0Pour ce faire, connectez vous sur le compte concern\u00e9 puis rendez-vous dans l&rsquo;onglet Extensions d&rsquo;annonces.\u00a0Ajoutez une extension au niveau de la campagne, du groupe d\u2019annonces ou d\u2019une seule annonce. Pour ce faire, cliquez sur \u00ab Extensions d\u2019annonces \u00bb puis\u00a0\u00ab + Extensions \u00bb. \u00a0Cliquez alors sur \u00ab + Nouvelle extension de prix \u00bb et indiquez la devise (euros, dollars, livres, \u2026), la langue cibl\u00e9e, un qualificatif pour les prix mentionn\u00e9s. Remplissez enfin de\u00a03 \u00e0 8 lignes comprenant\u00a0ces \u00e9l\u00e9ments suivants : Nom du produit ou du service, prix, URL de destination finale.<\/p>\n<p>Les annonces avec\u00a0extensions de prix permettent \u00e0 l\u2019annonceur d\u2019accompagner ses 3 \u00e0 8 lignes de prix avec un titre et une description de 25 caract\u00e8res maximum. Dans certains cas, il se peut que les annonces s\u2019affichent sans la description associ\u00e9e au produit.\u00a0Une fois tous les \u00e9l\u00e9ments compl\u00e9t\u00e9s, il ne vous restera plus qu\u2019\u00e0 enregistrer vos nouvelles extensions d\u2019annonces Google Adwords.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces nouvelles extensions d\u2019annonces permettraient aux annonceurs de diminuer leur taux de rebond sur mobile, am\u00e9liorant alors la performance des campagnes mobiles ainsi que le Retour sur Investissement (ROI).<\/p>\n","protected":false},"author":1,"featured_media":8466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6,7],"tags":[20],"class_list":["post-8461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-growth-hacking","category-sea","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2Les extensions de prix Google Adwords |\u00a0Am\u00e9liorer CTR &amp; ROI Adwords<\/title>\n<meta name=\"description\" content=\"Les extensions de prix Google Adwords font leur apparition. 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