{"id":8436,"date":"2016-08-03T08:18:39","date_gmt":"2016-08-03T07:18:39","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8436"},"modified":"2026-10-15T16:14:58","modified_gmt":"2026-10-15T16:14:58","slug":"ancien-contenu-aide-votre-referencement-naturel-seo","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/ancien-contenu-aide-votre-referencement-naturel-seo\/","title":{"rendered":"Comment votre ancien contenu peut-il aider votre r\u00e9f\u00e9rencement naturel SEO ?"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8436&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Comment votre ancien contenu peut-il aider votre r\u00e9f\u00e9rencement naturel SEO ?&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<p>Les enjeux du <a href=\"\/freelance-marketing-de-contenu\/\"><strong>marketing de contenu<\/strong><\/a>\u00a0sont tels qu&rsquo;un <strong>contenu de qualit\u00e9<\/strong> est important pour la bonne marche d&rsquo;un site web. La tendance pour maintenir \u00e0 flot son site web, fid\u00e9liser et travailler son image, est de publier de nouveaux contenus, encore et encore si bien que, le nombre de contenus publi\u00e9s par jour peut parfois atteindre des sommets. Pour seul exemple, le Washington Post, journal am\u00e9ricain, publie environ 1 200 contenus par jours. Ces articles r\u00e9dig\u00e9s en continu, suivent la tendance, mais la tendance n&rsquo;est pas toujours p\u00e9renne. Pourtant, il existe un moyen pour assurer la p\u00e9rennit\u00e9 de son contenu. La solution est toute simple, il suffit d&rsquo;offrir une deuxi\u00e8me vie \u00e0 d&rsquo;anciens contenus, tout en am\u00e9liorant son <a href=\"\/referencement-seo\/freelance-referencement-naturel\/\"><strong>r\u00e9f\u00e9rencement naturel<\/strong><\/a>.<\/p>\n<h2>La mise \u00e0 jour d&rsquo;ancien contenu au profit du SEO<\/h2>\n<p>La d\u00e9marche peut para\u00eetre insens\u00e9e voire absurde et pourtant, mettre \u00e0 jour certain contenu est\u00a0b\u00e9n\u00e9fique \u00e0\u00a0votre site web et \u00e0 votre r\u00e9f\u00e9rencement.<\/p>\n<h3>Les enjeux de la mise \u00e0 jour SEO<\/h3>\n<p>Selon une \u00e9tude de <a href=\"https:\/\/www.boostthenews.com\/articles-traffic-drops-after-one-month\/\">BOOSTtheNews<\/a>, plus de la moiti\u00e9 des articles fra\u00eechement publi\u00e9s atteindraient leur apog\u00e9e, leur pic de fr\u00e9quentation, d\u00e8s le premier jour de publication et pr\u00e8s d&rsquo;un tiers le jour suivant. Face \u00e0 de tels chiffres, il est difficile de ne pas s&rsquo;interroger quant au retour sur investissement gagn\u00e9 ; \u00e0 savoir le temps et l&rsquo;\u00e9nergie d\u00e9pens\u00e9e sont-ils plus ou moins \u00e9quivalents \u00e0 aux b\u00e9n\u00e9fices cr\u00e9\u00e9s\u00a0. La <strong>cr\u00e9ation de contenu<\/strong> r\u00e9guli\u00e8re est un bon point, mais est-elle suffisante ? Quand on peut obtenir un meilleur r\u00e9f\u00e9rencement gr\u00e2ce \u00e0 un\u00a0ancien contenu\u00a0d\u00e9j\u00e0 pr\u00e9sent sur son site web, cette question gagne alors en int\u00e9r\u00eat.<\/p>\n<h3>La mise \u00e0 jour de contenu<\/h3>\n<p>Pour mettre \u00e0 jour son ancien contenu, il faut commencer par v\u00e9rifier le dit contenu et rep\u00e9rer les articles qui sont encore pertinents et ceux qui ne le sont plus. Les articles pertinents pourront donc \u00eatre mis en avant et actualis\u00e9s, si besoin. Et ceux qui ne le sont plus pourront \u00eatre supprim\u00e9s apr\u00e8s vous \u00eates assur\u00e9 d&rsquo;avoir cr\u00e9\u00e9 un lien redirigeant les internautes se connectant sur l&rsquo;ancien URL vers une page actives.<\/p>\n<p>V\u00e9rifier r\u00e9guli\u00e8rement les indicateurs de performance, permet de suivre l&rsquo;int\u00e9r\u00eat des internautes pour un article ou pour un autre, et de savoir si les articles ont r\u00e9pondu aux attentes de d\u00e9part. Que ce soit le cas ou non, si l&rsquo;ancien contenu est encore pertinent, il peut regagner en visibilit\u00e9 et lisibilit\u00e9 gr\u00e2ce \u00e0 l&rsquo;ajout de sources, de citations d&rsquo;experts, de statistiques ou de visuels, rendant la lecture plus agr\u00e9able et plus attractive.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8441 size-full\" src=\"\/file\/2016\/08\/content-marketing-seo.jpg\" alt=\"Consultant marketing\" width=\"2363\" height=\"1269\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/content-marketing-seo.jpg 2363w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/content-marketing-seo-300x161.jpg 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/content-marketing-seo-1024x550.jpg 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/content-marketing-seo-768x412.jpg 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/content-marketing-seo-1536x825.jpg 1536w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/08\/content-marketing-seo-2048x1100.jpg 2048w\" sizes=\"auto, (max-width: 2363px) 100vw, 2363px\" \/><\/p>\n<h2>G\u00e9n\u00e9rer plus de trafic via des posts pass\u00e9s ayant\u00a0fait leurs preuves<\/h2>\n<p>Se servir de ses vieux articles pour servir son r\u00e9f\u00e9rencement et le <strong>marketing de contenu\u00a0<\/strong>n&rsquo;est donc pas un mythe mais une r\u00e9alit\u00e9.<\/p>\n<h3>Plusieurs\u00a0vies pour le contenu populaire<\/h3>\n<p>Il arrive que des articles datant de plusieurs semaines, de plusieurs mois voire plusieurs ann\u00e9es, soient encore tr\u00e8s populaires, pour diverses raisons, comme un sujet intemporel ou un sujet qui est de nouveau d&rsquo;actualit\u00e9. Pour utiliser ces articles \u00e0 bon escient, plusieurs m\u00e9thodes sont possibles, comme l&rsquo;utilisation de l&rsquo;e-mailing pour promouvoir ce contenu ou l&rsquo;utilisation des r\u00e9seaux sociaux. Si le contenu est particuli\u00e8rement long, il peut \u00eatre raccourci par divers moyens, par exemple les podcasts, facilitant par la m\u00eame occasion son partage.\u00a0Cette approche permet de toucher plus d&rsquo;internautes, et peut aussi permettre d&rsquo;obtenir une nouvelle audience.<\/p>\n<h3>Le r\u00e9f\u00e9rencement naturel apr\u00e8s modification des anciens contenus<\/h3>\n<p>Apporter des modifications \u00e0 d\u2019anciens contenus, peut-il avoir des cons\u00e9quences sur le classement dans les r\u00e9sultats Google ? Non, et oui. Mettre \u00e0 jour son vieux contenu, c&rsquo;est \u00eatre dispos\u00e9 \u00e0 voir quelques changements s&rsquo;effectuer. Le contenu modifi\u00e9 peut am\u00e9liorer le r\u00e9f\u00e9rencement, en particulier lorsque l&rsquo;on augmente son empreinte digitale, en r\u00e9alisant une promotion multi-plateforme, comprenant les r\u00e9seaux sociaux.\u00a0Pour finir, cette initiative permet de maximiser vos articles et d&rsquo;obtenir un <strong>contenu de qualit\u00e9<\/strong> sup\u00e9rieure \u00e0 ce qu&rsquo;il \u00e9tait. La pertinence de votre site web est am\u00e9liorer, ainsi que son r\u00e9f\u00e9rencement. Les modifications peuvent \u00e9galement, vous permettre d&rsquo;obtenir <em><strong>plus de visibilit\u00e9, de lisibilit\u00e9 et surtout plus d&rsquo;audience<\/strong><\/em>. La <strong>cr\u00e9ation de contenu<\/strong> sera peut-\u00eatre moins fr\u00e9quente, mais vous gagnerez au change. Si vous avez de vieux articles qui s&rsquo;accumulent sur votre site web, le soutient d\u2019un <strong><a href=\"\/referencement-seo\/freelance-referencement-naturel\/\">freelance SEO<\/a><\/strong>, peut vous apporter les \u00e9l\u00e9ments qui vous manque et vous guider pour le bon d\u00e9veloppement de votre <strong><a href=\"\/referencement-seo\/\">strat\u00e9gie de r\u00e9f\u00e9rencement SEO<\/a><\/strong>.<\/p>\n<p>Mise \u00e0 jour 2026 : ancien ou nouveau, un contenu doit \u00eatre relu par un humain. Voir <a href=\"\/google-contenu-ia-verification-manuelle\/\">contenu IA et v\u00e9rification manuelle<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mettre \u00e0 jour d&rsquo;anciens contenus est b\u00e9n\u00e9fique \u00e0 votre r\u00e9f\u00e9rencement naturel ainsi qu&rsquo;\u00e0 votre trafic. Pourquoi chercher \u00e0 toujours publier de nouveaux contenus lorsqu&rsquo;il suffit parfois de mettre simplement \u00e0 jour d&rsquo;anciens articles pour am\u00e9liorer ses performances&#8230; <\/p>\n","protected":false},"author":1,"featured_media":8437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[12],"class_list":["post-8436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-analyses-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mise \u00e0 jour de contenu &amp; SEO | Ancien contenu et r\u00e9f\u00e9rencement naturel<\/title>\n<meta name=\"description\" content=\"La mise \u00e0 jour d&#039;un ancien contenu aide votre r\u00e9f\u00e9rencement naturel SEO. 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