{"id":8401,"date":"2016-07-18T07:31:43","date_gmt":"2016-07-18T06:31:43","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8401"},"modified":"2026-10-15T16:14:59","modified_gmt":"2026-10-15T16:14:59","slug":"augmentation-cpcs-mobiles-de-type-branding-adwords","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/augmentation-cpcs-mobiles-de-type-branding-adwords\/","title":{"rendered":"Augmentation des CPCs mobiles de type Branding sur Adwords"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8401&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Augmentation des CPCs mobiles de type Branding sur Adwords&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<h2>Merkle a relev\u00e9 une forte augmentation des CPCs mobiles sur des campagnes Adwords de type Branding<\/h2>\n<p>Merkle est une agence marketing \u00e0 la performance. Cette agence g\u00e8re de tr\u00e8s grosses campagnes telles que Nespresso ou Dell. Une analyse publi\u00e9e par Merkle le 15 Juin a mis en avant une grosse augmentation des Co\u00fbts Par Clic (CPC) sur des campagnes mobiles de type Branding (protection de marque) sur Google Adwords. Ces augmentations ont d\u00e9but\u00e9\u00a0\u00e0 la fin du mois Juin et semblent avoir affect\u00e9 seulement le CPC des smartphones.\u00a0Dans un billet de blog publi\u00e9 vendredi dernier, le principal analyste de R&amp;D\u00a0de Merkle, Andy Taylor, a \u00e9crit que ses CPC mobiles avaient subit une hausse de 25 \u00e0 30% au-dessus de l\u00e0 o\u00f9 ils \u00e9taient au d\u00e9but de mai.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8409 size-full aligncenter\" src=\"\/file\/2016\/07\/augmentation-cpc-par-appareil.png\" alt=\"Google Adwords campagne CPC par appareil\" width=\"918\" height=\"456\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/07\/augmentation-cpc-par-appareil.png 918w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/07\/augmentation-cpc-par-appareil-300x149.png 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2016\/07\/augmentation-cpc-par-appareil-768x381.png 768w\" sizes=\"auto, (max-width: 918px) 100vw, 918px\" \/><\/p>\n<h2>Des CPCs constants sur Tablette et Ordinateur de bureau<\/h2>\n<p>Le CPC sur Tablette et Ordinateur de bureau, quant \u00e0 lui, continue de fluctuer dans des limites normales. La part du trafic mobile est rest\u00e9 stable sur cette m\u00eame p\u00e9riode&#8230; \u00a0L&rsquo;ann\u00e9e derni\u00e8re, Merkle a constat\u00e9\u00a0un saut dans les CPCs de la marque sur\u00a0<strong><a title=\"Freelance Adwords\" href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\">Google Adwords<\/a><\/strong>\u00a0sur tous les appareils, \u00e0 partir du premier trimestre de 2015. \u00a0Si vous constatez\u00a0des augmentations similaires dans vos propres comptes, vous pouvez progressivement diminuer les ench\u00e8res de la marque mobile. De nombreux annonceurs ont proc\u00e9d\u00e9 de cette mani\u00e8re\u00a0l&rsquo;ann\u00e9e derni\u00e8re en r\u00e9ponse \u00e0 l&rsquo;augmentation du CPC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une analyse publi\u00e9e par Merkle le 15 Juin a mis en avant une grosse augmentation des Co\u00fbts Par Clic (CPC) sur des campagnes mobiles de type Branding (protection de marque) sur Google Adwords.<\/p>\n","protected":false},"author":1,"featured_media":8402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[20],"class_list":["post-8401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-sea","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmentation des CPC mobiles Adwords Branding | CPC des marques<\/title>\n<meta name=\"description\" content=\"Merkle a relev\u00e9 une forte augmentation des CPCs mobiles sur des campagnes Adwords de type Branding. 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