{"id":8338,"date":"2016-06-23T16:10:03","date_gmt":"2016-06-23T15:10:03","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8338"},"modified":"2026-10-15T16:14:59","modified_gmt":"2026-10-15T16:14:59","slug":"role-consultant-medias-sociaux","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/role-consultant-medias-sociaux\/","title":{"rendered":"Le r\u00f4le d’un consultant en m\u00e9dias sociaux"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Consultant en m\u00e9dias sociaux :\u00a0Booster sa strat\u00e9gie web marketing<\/h2>\n

Devenue un r\u00e9el outil de communication indispensable, l’utilisation des m\u00e9dias sociaux dans la strat\u00e9gie marketing des entreprises est de plus en plus pr\u00e9sente et indispensable.<\/p>\n

Le r\u00f4le d’un consultant social media<\/h2>\n

Un consultant social media, c’est celui qui se charge de cette strat\u00e9gie pour le compte des entreprises. Son r\u00f4le comprend diff\u00e9rentes t\u00e2ches. Il ne s’agit pas seulement d’animer une page Facebook !<\/p>\n

Pr\u00e9sence sociale<\/h3>\n

L’une des t\u00e2ches du Freelance m\u00e9dias sociaux, est d’assurer la pr\u00e9sence de l’entreprise sur les m\u00e9dias sociaux, qui s’effectue, \u00e0 plusieurs niveaux. Les m\u00e9dias sociaux sont avant tout des vecteurs permettant la diffusion de l’information. Chaque m\u00e9dia, parmi les plus connus, Facebook, Twitter, Instagram, Pinterest, a ses propri\u00e9t\u00e9s propres, auxquelles il faut savoir s’adapter. D’autant plus que leurs interfaces sont sans cesse renouvel\u00e9es int\u00e9grant \u00e0 chaque fois de nouveaux outils.<\/p>\n

R\u00e9daction web<\/h3>\n

Le freelance m\u00e9dias sociaux, accompagne \u00e9galement sa d\u00e9marche de r\u00e9daction web. Et bien que les contenus s’adressent \u00e0 un public, avant d\u2019atteindre ce public, ils sont analys\u00e9s par les moteurs de recherches (Google, Bing, Yahoo). Autrement dit, le community manager Freelance<\/strong><\/a>, doit avoir des connaissances en r\u00e9f\u00e9rencement naturel<\/a><\/strong>, tout en rendant le contenu int\u00e9ressant et attractif.<\/p>\n

Veille et Reporting<\/h3>\n

Histoire de rester coh\u00e9rent dans sa d\u00e9marche, le community manager se doit de r\u00e9aliser la veille concurrentielle, mais pas seulement, il doit \u00e9galement conna\u00eetre l’image de la marque sur les r\u00e9seaux sociaux. Autant d’\u00e9l\u00e9ments qui lui permettent d’adapter sa strat\u00e9gie pour servir les besoins de la soci\u00e9t\u00e9.\u00a0Obligatoire, le reporting est l’outil de suivi du community manager. Suivi qui est important, car il permet de savoir comment \u00e9volue la ligne \u00e9ditoriale.<\/p>\n

Toutes ces t\u00e2ches qui permettent au Community Manager de g\u00e9n\u00e9rer du lead sur les diff\u00e9rents sites et blogs de la soci\u00e9t\u00e9, de servir l’image de marque par le biais de campagne publicitaire par exemple, et m\u00eame de prendre en charge une partie de la relation client.<\/p>\n

\"Consultant<\/p>\n

Comment choisir la solution id\u00e9ale ?<\/h2>\n

Une bonne strat\u00e9gie digitale<\/a><\/strong> demande un minimum de r\u00e9flexion. Le community management est la pierre angulaire d’une bonne visibilit\u00e9, qui sert les int\u00e9r\u00eats de l’entreprise et diffuse l’image de marque. C’est pourquoi investir dans une telle strat\u00e9gie est n\u00e9cessaire.\u00a0Le choix d’un community manager s’il d\u00e9pend du besoin, d\u00e9pend \u00e9galement de sa capacit\u00e9 \u00e0 traiter le sujet.<\/p>\n

Des solutions adapt\u00e9es aux besoins de la soci\u00e9t\u00e9<\/h3>\n

Chaque entreprise est diff\u00e9rente et leurs besoins aussi. Il existe diff\u00e9rents moyens d’avoir les services d’un community manager. La premi\u00e8re question \u00e0 se poser \u00e9tant : de quoi ai-je besoin, qu’est-ce que je veux faire moi m\u00eame ? D\u00e9finir ces objectifs permet de savoir si on a besoin d’un community manager externe\/interne, s\u00e9nior\/junior ou d’une agence.
\nEn g\u00e9n\u00e9ral un :<\/p>\n

    \n
  • Community manger externe est engag\u00e9 entre 7 et 20h la semaine<\/li>\n
  • Community manager interne est engag\u00e9 entre 20h et 35h (parfois \u00e0 mi-temps), il peut \u00e9galement \u00eatre engag\u00e9 dans le cadre d’une collaboration<\/li>\n<\/ul>\n

    \"Social<\/p>\n

    Community manager, pour quels besoins ?<\/h3>\n

    Selon les profils, le niveau de qualification et les nombres d’heures, les t\u00e2ches accomplies sont vari\u00e9es.\u00a0Un community manager doit g\u00e9n\u00e9ralement savoir r\u00e9aliser les choses suivantes : la veille en m\u00e9dias sociaux, la r\u00e9daction web optimis\u00e9e, le reporting, la cr\u00e9ation de jeux concours, la cr\u00e9ation de visuels de qualit\u00e9\u00a0et avoir parfois des comp\u00e9tences en\u00a0cr\u00e9ation de campagnes sponsoris\u00e9es (Facebook Ads, Twitter Ads…).<\/p>\n

    Pourquoi engager un consultant social m\u00e9dia<\/h2>\n

    Il est tentant de confier les t\u00e2ches d’un community manager en interne, mais le fait d’externaliser et de choisir un freelance social media, pr\u00e9sente aussi des avantages. La premi\u00e8re chose \u00e0 prendre en compte \u00e9tant la souplesse d’organisation et des horaires flexibles. La deuxi\u00e8me \u00e9tant la possibilit\u00e9 d’avoir une expertise \u00e0 court et \u00e0 moyens termes, solution int\u00e9ressante pour les TPE et PME. Pour le long terme, une collaboration est \u00e9galement possible.<\/p>\n

    Besoin de contenu \u00e0 la lecture agr\u00e9able et optimis\u00e9, de r\u00e9aliser la veille et le reporting de vos sites, des campagnes publicitaires sur les r\u00e9seaux et de concours, pas la peine de chercher plus loin. Community Manager Freelance, je mets mon expertise \u00e0 votre service !<\/p>\n","protected":false},"excerpt":{"rendered":"

    L’utilisation des m\u00e9dias sociaux dans la strat\u00e9gie marketing des entreprises est de plus en plus pr\u00e9sente et indispensable. Il est donc int\u00e9ressant de se demander quel est le r\u00f4le d’un consultant en m\u00e9dias sociaux. <\/p>\n","protected":false},"author":1,"featured_media":8590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[18],"class_list":["post-8338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-management","tag-facebook"],"yoast_head":"\nConsultant Medias Sociaux |\u00a0Freelance Social Media<\/title>\n<meta name=\"description\" content=\"Consultant freelance social m\u00e9dia, je mets mon expertise en m\u00e9dias sociaux \u00e0 votre service. 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