{"id":8300,"date":"2016-06-16T08:41:14","date_gmt":"2016-06-16T07:41:14","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8300"},"modified":"2026-10-21T10:36:41","modified_gmt":"2026-10-21T07:36:41","slug":"65-statistiques-sur-la-psychologie-du-consommateur-e-commerce","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/65-statistiques-sur-la-psychologie-du-consommateur-e-commerce\/","title":{"rendered":"65 Statistiques sur la psychologie du consommateur e-commerce"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;8300&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;65 Statistiques sur la psychologie du consommateur e-commerce&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<h2>La psychologie du consommateur e-commerce<\/h2>\n<p>Quel est le secret d\u2019un site e-commerce \u00e0 succ\u00e8s\u00a0? Son design, sa facilit\u00e9 d\u2019utilisation, son temps de chargement\u00a0? Ou quelque chose d\u2019autre\u00a0? De plus complexe \u00e0 d\u00e9finir\u00a0?\u00a0Comme tous ceux qui ont d\u00e9j\u00e0 tent\u00e9 de se faire une place sur le march\u00e9 du E-commerce le savent, le trafic du site est en effet un \u00e9l\u00e9ment cl\u00e9 pour la r\u00e9ussite d\u2019un site marchand. Cependant, c\u2019est un tout autre d\u00e9fi de convertir ce trafic en ventes. Votre produit peut \u00eatre unique, de tr\u00e8s bonne qualit\u00e9 et avoir un prix attrayant pour les consommateurs mais votre site web peut \u00eatre l\u2019unique raison pour laquelle vos ventes ne d\u00e9collent pas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8301 size-full aligncenter\" src=\"\/file\/2016\/06\/E-commerce-psychologie-clients-1.jpg\" alt=\"La psychologie du client en ligne\" width=\"800\" height=\"14904\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.ecoreuil.fr\/\">Ecoreuil.fr<\/a><\/strong> a collect\u00e9 les derni\u00e8res donn\u00e9es statistiques pour vous pr\u00e9senter <strong>65 faits sur la psychologie du consommateur en e-commerce<\/strong>. Cette infographie vous pr\u00e9sente notamment diff\u00e9rents aspects qui peuvent favoriser ou emp\u00eacher la vente en e-commerce.<br \/>\nEcoreuil\u00a0est le sp\u00e9cialiste en coupons \/ bons de r\u00e9duction sur le march\u00e9 Fran\u00e7ais et \u00e0 l&rsquo;international. Il\u00a0propose r\u00e9guli\u00e8rement de nouvelles\u00a0offres. Que vous soyez un habitu\u00e9 de l&rsquo;achat en ligne ou un vendeur \u00e0 la recherche de nouveaux leviers d&rsquo;acquisition, vous ne devriez pas rester indiff\u00e9rent \u00e0 l&rsquo;Ecoreuil !<\/p>\n<p>Pour savoir quel <a href=\"\/taux-de-conversion-e-commerce\/\">taux de conversion e-commerce<\/a> viser, j&rsquo;ai rassembl\u00e9 les rep\u00e8res r\u00e9cents dans un article d\u00e9di\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quel est le secret d\u2019un site e-commerce \u00e0 succ\u00e8s ? Son design, sa facilit\u00e9 d\u2019utilisation, son temps de chargement ? Tous ceux qui ont d\u00e9j\u00e0 tent\u00e9 de se faire une place sur le march\u00e9 du E-commerce savent que le trafic du site est en effet un \u00e9l\u00e9ment cl\u00e9 pour la r\u00e9ussite d\u2019un site marchand mais beaucoup d&rsquo;\u00e9l\u00e9ments sont \u00e0 prendre en consid\u00e9ration. <\/p>\n","protected":false},"author":1,"featured_media":8303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[19,21],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-e-commerce","tag-google-analytics","tag-webmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psychologie Consommateur E-Commerce | Statistiques eCommerce 2016<\/title>\n<meta name=\"description\" content=\"Quel est le secret d\u2019un site e-commerce \u00e0 succ\u00e8s en 2016 ? 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