{"id":8276,"date":"2016-06-06T06:59:53","date_gmt":"2016-06-06T05:59:53","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=8276"},"modified":"2026-10-15T16:15:02","modified_gmt":"2026-10-15T16:15:02","slug":"strategie-digitale-seo","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/strategie-digitale-seo\/","title":{"rendered":"Strat\u00e9gie Digitale & SEO"},"content":{"rendered":"\n\n
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\n 3.8\/5 - (47 votes) <\/div>\n <\/div>\n

A l’heure o\u00f9 pr\u00e8s de la moiti\u00e9 de la population ne se s\u00e9pare plus de son smartphone et o\u00f9 la plupart des autres se pr\u00e9cipitent d\u00e8s qu’ils le peuvent sur un PC pour consulter informations et sites sur le web, une pr\u00e9sence intelligente sur le web est devenu indispensable. Et placer le seo au coeur de la strat\u00e9gie digitale<\/strong>, en s’appuyant sur l’exp\u00e9rience d’un consultant en strat\u00e9gies digitales<\/strong><\/a>, est certainement le meilleur moyen d’y parvenir !<\/p>\n

La strat\u00e9gie digitale, indispensable mais trop souvent n\u00e9glig\u00e9e<\/h2>\n

La strat\u00e9gie digitale est \u00e0 la communication num\u00e9rique ce que le marketing est \u00e0 la communication classique : il s’agit de d\u00e9finir les objectifs<\/strong> de sa pr\u00e9sence dans le monde num\u00e9rique, et de se donner les moyens d’y parvenir le plus efficacement, en tenant compte des contraintes de l’entreprise (et notamment de son budget, qui est rarement illimit\u00e9!).<\/p>\n

Etre sur le web n’est pas une fin en soi, juste pour para\u00eetre dans l’air du temps, mais un moyen qui peut s’av\u00e9rer extr\u00eamement efficace de d\u00e9velopper son business, en augmentant sa notori\u00e9t\u00e9 et en prenant des contacts utiles (des leads qualifi\u00e9s<\/strong><\/a>) : cela peut para\u00eetre une \u00e9vidence, mais trop d’entrepreneurs se satisfont d’avoir cr\u00e9\u00e9 leur site web et d’inscrire son adresse en bas de page de leurs communications (plaquettes, emails, etc.) sans s’interroger sur sa r\u00e9elle utilit\u00e9 pour leur entreprise ! Ceux qui ne sont pas certains de la pertinence de leur strat\u00e9gie digitale, et plus encore ceux qui ne l’ont pas consciemment d\u00e9finie, auront sans doute tout int\u00e9r\u00eat \u00e0 faire appel \u00e0 un expert en strat\u00e9gies digitales<\/strong><\/a>, qui sera le mieux \u00e0 m\u00eame de les conseiller.<\/p>\n

\"Freelance<\/p>\n

L’optimisation SEO, une arme d’acquisition massive<\/h2>\n

L’immense majorit\u00e9 des internautes utilisent des moteurs de recherche pour trouver les informations dont ils ont besoin (et en particulier google<\/strong>, qui domine tr\u00e8s largement et presque sans partage ce secteur), et la visibilit\u00e9 du site web d’une entreprise ou d’un blog est d\u00e8s lors directement fonction de la probabilit\u00e9 qu’il apparaisse en bonne place lors des recherches qu’effectuent les clients potentiels. Or l’ordre de pr\u00e9sentation des r\u00e9ponses d\u00e9pend des complexes algorithmes de ces moteurs de recherche, algorithmes qui sont de plus r\u00e9guli\u00e8rement modifi\u00e9s.<\/p>\n

L’art d\u00e9licat de l’optimisation SEO<\/strong><\/a> (Search Engine Optimization) consiste donc \u00e0 placer les expressions ou mots qui feront mouche, en quantit\u00e9 suffisante mais point excessive : les moteurs de recherche \u00e9carteront les sites qui citent trop peu les mots-clefs, mais \u00e9galement ceux qui les multiplient par exc\u00e8s (on parle alors de bourrage de mots-clefs ou de sur-optimisation). Autant dire que c’est un m\u00e9tier, et que mieux vaut recourir \u00e0 un expert en strat\u00e9gies digitales<\/em> <\/strong>pour s’assurer d’une optimisation efficace.<\/p>\n

Le recours \u00e0 un tel consultant en strat\u00e9gies digitales sera ais\u00e9ment rentabilis\u00e9, puisqu’une bonne pr\u00e9sence dans les r\u00e9sultats de recherche assure une multiplication des hits (le nombre de clics effectifs) au moins aussi efficace mais \u00e0 moindre co\u00fbt que des achats de mots-clefs ou de banni\u00e8res de publicit\u00e9 : l’internaute sera d’autant plus enclin \u00e0 cliquer que l’incitation lui para\u00eet dans ce cas \u00eatre le r\u00e9sultat objectif de sa recherche et non le fruit d’une publicit\u00e9. Pour peu que l’on ait con\u00e7u une bonne landing page (page d’atterrissage), \u00e9ventuellement \u00e0 l’aide d’un Freelance en strat\u00e9gie digital pour maximiser son efficacit\u00e9, cela permettra de les transformer en autant de nouveaux contacts prometteurs, et donc \u00e0 terme en chiffre d’affaire r\u00e9mun\u00e9rateur !<\/p>\n

Les autres \u00e9l\u00e9ments de la strat\u00e9gie digitale<\/h2>\n

L’essentiel est certes de placer le seo au coeur de la strat\u00e9gie digitale<\/strong>, une d\u00e9marche qui devrait \u00eatre le premier pas de toute strat\u00e9gie digitale quelle qu’elle soit, mais il ne faut pas pour autant n\u00e9gliger les autres techniques permettant d’acqu\u00e9rir de nouveaux contacts et de maintenir ensuite une pr\u00e9sence discr\u00e8te mais efficiente (r\u00e9f\u00e9rencement payant, community management, etc…).<\/p>\n

Un Freelance en strat\u00e9gie digital saura ainsi pr\u00e9coniser une strat\u00e9gie sur mesure vis-\u00e0-vis des r\u00e9seaux sociaux, en fonction de la nature de l’activit\u00e9 : une PME visant le grand public devra certainement \u00eatre plus pr\u00e9sente sur les divers r\u00e9seaux sociaux et plus proche de ses interlocuteurs, y compris dans le ton adopt\u00e9, qu’une autre adressant une client\u00e8le professionnelle. Une newsletter<\/a> devra elle aussi \u00eatre pens\u00e9e en fonction du public vis\u00e9, aussi bien en terme de fr\u00e9quence que de contenu : c’est cette r\u00e9flexion \u00e9ditoriale qui fera la diff\u00e9rence entre une newsletter qui sera r\u00e9ellement lue et une autre qui finira directement dans le dossier corbeille !<\/p>\n

Un autre levier m\u00e9connu pour augmenter l’efficacit\u00e9 de sa pr\u00e9sence sur le web est d’y proposer des contenus de qualit\u00e9, qui seront naturellement relay\u00e9s par ceux qui les auront lus : si les pages de votre site web se diff\u00e9rencient significativement de celles de sites comparables par un contenu unique (telles que des id\u00e9es disruptives que d’autres n’ont pas eues), leur visibilit\u00e9 sera bien sup\u00e9rieure \u00e0 ce que l’on pourrait attendre !<\/p>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9f\u00e9rencement naturel est un canal d’acquisition puissant et \u00e9conomique lorsqu’il est maitris\u00e9. Int\u00e9grer le SEO dans sa strat\u00e9gie digitale, c’est l’assurance de ne pas passer \u00e0 c\u00f4t\u00e9 de belles opportunit\u00e9s ! <\/p>\n","protected":false},"author":1,"featured_media":8596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[17],"class_list":["post-8276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-evolution-seo"],"yoast_head":"\n\u21d2 Consultant Strat\u00e9gies Digitales | Freelance Strat\u00e9gie Digitale<\/title>\n<meta name=\"description\" content=\"Consultant en strat\u00e9gies digitales, je place le SEO au coeur de votre strat\u00e9gie web. 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