{"id":7612,"date":"2016-01-07T10:08:13","date_gmt":"2016-01-07T09:08:13","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=7612"},"modified":"2026-10-15T18:53:42","modified_gmt":"2026-10-15T18:53:42","slug":"bing-moteur-de-recherche-aol","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/bing-moteur-de-recherche-aol\/","title":{"rendered":"Bing devient le moteur de recherche d’AOL"},"content":{"rendered":"\n\n
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\n 5\/5 - (2 votes) <\/div>\n <\/div>\n

C’est officiel, Bing devient le fournisseur officiel d’AOL en termes de r\u00e9sultats de recherche et de publicit\u00e9s.\u00a0Depuis le 1er janvier, les r\u00e9sultats du moteur de recherche America Online sont d\u00e9sormais bas\u00e9s sur ceux de Microsoft Bing.\u00a0Microsoft l’avait annonc\u00e9 au mois de juin dernier, apr\u00e8s avoir transf\u00e9r\u00e9 sa r\u00e9gie publicitaire chez AOL. Bing est \u00e0\u00a0pr\u00e9sent sur\u00a0l’ensemble du portail AOL\u00a0pour une p\u00e9riode de 10 ans. Selon les termes du partenariat \u00e9voqu\u00e9s en Juin dernier, ce dernier\u00a0serait charg\u00e9 de g\u00e9rer la r\u00e9gie publicitaire de Microsoft (y compris les publicit\u00e9s sur mobile et vid\u00e9o) sur neuf march\u00e9s dont la France.<\/p>\n

\"Bing,<\/p>\n

AOL : Une nouvelle opportunit\u00e9 pour Microsoft<\/h2>\n

Les sites du portail AOL disposent encore d’un large trafic outre-Atlantique.\u00a0Pour Microsoft, c’est une nouvelle opportunit\u00e9\u00a0d’accroitre\u00a0ses parts de march\u00e9 et d’attirer de nouveaux annonceurs. \u00ab Aujourd’hui, 1 requ\u00eate sur 5 est effectu\u00e9e sur Bing.com<\/i> \u00bb, explique Microsoft dans un\u00a0communiqu\u00e9 officiel<\/a><\/strong>.\u00a0Aux Etats-Unis, Bing est en seconde place derri\u00e8re Google et \u00e9galement la plate-forme technique disponible sur le moteur de Yahoo! en troisi\u00e8me position. De son c\u00f4t\u00e9, le moteur de recherche d’AOL est le num\u00e9ro cinq. Avec cette acquisition,\u00a0la part de march\u00e9 de Bing devrait \u00e9voluer\u00a0au cours des ann\u00e9es \u00e0 venir.\u00a0Sur les 5 plus gros moteurs am\u00e9ricains, 3 d’entre eux sont \u00e0 pr\u00e9sent \u00ab\u00a0propuls\u00e9s\u00a0\u00bb par Bing, ce qui repr\u00e9sente\u00a0un tiers du march\u00e9 Am\u00e9ricain :<\/p>\n

\"Part<\/p>\n

L’int\u00e9gration d’AOL du c\u00f4t\u00e9 du Yahoo! Bing Network<\/h2>\n

La configuration du compte Bing<\/a><\/strong>, pour la cr\u00e9ation de liens sponsoris\u00e9s,\u00a0comprend \u00e0 pr\u00e9sent AOL en plus de Yahoo, Bing et les partenaires du r\u00e9seau de recherche :<\/p>\n

\"AOL<\/p>\n

Vous pouvez\u00a0\u00e0 pr\u00e9sent d\u00e9finir le\u00a0choix de distribution de r\u00e9seau au\u00a0niveau du groupe d’annonces dans Bing Ads Editor. Vos param\u00e8tres habituels ne changent pas, outre le fait\u00a0qu’AOL est maintenant inclus dans les r\u00e9seaux disponibles :<\/p>\n

\"AOL<\/p>\n

La possibilit\u00e9 d’appara\u00eetre sur ce moteur de recherche\u00a0offre de nouvelles opportunit\u00e9s pour les annonceurs (particuli\u00e8rement aux Etats-Unis). Dans le rapport des URL, le trafic r\u00e9alis\u00e9 depuis AOL pourra \u00eatre analys\u00e9 ind\u00e9pendamment des r\u00e9sultats sur Yahoo et sur Bing.\u00a0Le trafic de ce dernier\u00a0est maintenant pris en compte dans l’outil Keyword Planners de Bing<\/a><\/strong>.\u00a0L’utilisation du r\u00e9seau yahoo bing est souvent int\u00e9ressant dans le cadre d’une campagne compl\u00e9mentaire \u00e0 une campagne sur Google Adwords.\u00a0Avec cette int\u00e9gration au r\u00e9seau Bing, il va bient\u00f4t possible d’\u00eatre pr\u00e9sent \u00e0 quasi 100% sur les diff\u00e9rents moteurs de recherche…<\/p>\n

Sources<\/strong> :
\nsearchengineland.com\/bing-now-powers-aol-search-what-advertisers-need-to-know-239642
\nadvertise.bingads.microsoft.com\/en-uk\/blog\/40010\/details-on-bing-ads-changes-with-aol-partnership
\nwww.ubergizmo.com\/2016\/01\/microsoft-bing-aol-search\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Bing devient le fournisseur officiel d’AOL en termes de r\u00e9sultats de recherche et de publicit\u00e9s. Cette acquisition permet \u00e0 Microsoft d’esp\u00e9rer une part de march\u00e9 plus importante. D\u00e9couvrez les caract\u00e9ristiques de ce partenariat strat\u00e9gique. <\/p>\n","protected":false},"author":1,"featured_media":7613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[16],"class_list":["post-7612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bing","tag-bing-ads"],"yoast_head":"\n\u21d2\u00a0Bing devient le moteur de recherche d'AOL | Consultant Bing<\/title>\n<meta name=\"description\" content=\"C'est officiel, depuis le 1er Janvier, Bing est le fournisseur officiel d'AOL en termes de r\u00e9sultats de recherche et de publicit\u00e9s en ligne !\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/bing-moteur-de-recherche-aol\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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