{"id":7540,"date":"2015-12-01T08:59:35","date_gmt":"2015-12-01T07:59:35","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=7540"},"modified":"2026-10-15T16:15:24","modified_gmt":"2026-10-15T16:15:24","slug":"noel-se-fete-online","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/noel-se-fete-online\/","title":{"rendered":"Noel se f\u00eate online"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;7540&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Noel se f\u00eate online&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<h2>No\u00ebl et la publicit\u00e9 en ligne<\/h2>\n<p>Nous approchons de no\u00ebl \u00e0 grand pas, la p\u00e9riode phare pour tous les e-commer\u00e7ants. Beaucoup d&rsquo;entre-eux r\u00e9alisent une part importante de leur chiffre d&rsquo;affaires sur la p\u00e9riode de la fin d&rsquo;ann\u00e9e. Cette infographie de Google est particuli\u00e8rement int\u00e9ressante pour analyser les informations g\u00e9n\u00e9rales concernant les f\u00eates\u00a0de fin d&rsquo;ann\u00e9e. Cette infographie nous indique par exemple qu&rsquo;en 2014 les foyers fran\u00e7ais ont d\u00e9pens\u00e9 518\u20ac pour les f\u00eates de fin d&rsquo;ann\u00e9e et qu&rsquo;1\/3 des achats ont \u00e9t\u00e9 r\u00e9alis\u00e9s en ligne (soit 173\u20ac) ! Nous apprenons que 58% des achats sont des cadeaux tandis que 10% sont des achats de type divertissement et 32% de la nourriture. La d\u00e9finition d&rsquo;une <strong><a href=\"\/\">strat\u00e9gie web\u00a0performante<\/a><\/strong> est alors n\u00e9cessaire pour tirer votre \u00e9pingle du jeu sur cette p\u00e9riode de la fin d&rsquo;ann\u00e9e. Parmi les acheteurs, 81% cherchent des promotions, tandis que 76% privil\u00e9gient la livraison gratuite et 60% sont sensibles aux incitations \u00e0 l&rsquo;achat. Il est donc fort recommand\u00e9 de tenir compte de ces informations dans la mise en place des offres de fin d&rsquo;ann\u00e9e. <strong><a title=\"freelance publicit\u00e9 internet\" href=\"\/publicite-en-ligne-google-adwords\/freelance-publicite-mobile\/\">Freelance publicit\u00e9 en ligne<\/a><\/strong>, je vous propose mon aide pour d\u00e9finir votre strat\u00e9gie pour la p\u00e9riode de fin d&rsquo;ann\u00e9e.<\/p>\n<h2>L&rsquo;importance du mobile dans le processus d&rsquo;acquisition<\/h2>\n<p>Le mobile joue un r\u00f4le de plus en plus important dans l&rsquo;act d&rsquo;achat. Google d\u00e9crit le mobile comme \u00e9tant \u00ab\u00a0le compagnon d&rsquo;achat incontournable pour vos clients\u00a0\u00bb et on comprend facilement pourquoi. <strong>60% des mobinautes recherchent l&rsquo;adresse du magasin<\/strong> sur mobile, 53% recherchent l&rsquo;itin\u00e9raire vers le magasin et 54% recherchent des horaires d&rsquo;ouverture. Enfin,<strong> 50% des individus effectuent une visite en magasin apr\u00e8s une recherche mobile.<\/strong> Le mobile devient donc un nouveau canal de transformation. Il est n\u00e9cessaire d&rsquo;exploiter au maximum la force du mobile pour d\u00e9velopper son activit\u00e9 en ligne. Consultant Freelance en publicit\u00e9 mobile, je vous acompte dans votre strat\u00e9gie mobile.<\/p>\n<h2>Les temps forts \u00e0 ne pas louper<\/h2>\n<p>La p\u00e9riode de fin est rythm\u00e9e par des temps forts. Le <strong>Black Friday<\/strong> s&rsquo;est consid\u00e9rablement d\u00e9velopp\u00e9 en France comme \u00e0 l&rsquo;\u00e9tranger. Une augmentation des requ\u00eates par 2,4 a \u00e9t\u00e9 constat\u00e9e entre 2013 et 2014 pour le Black Friday.\u00a0373 millions d&rsquo;euros de volume d&rsquo;achat ont \u00e9t\u00e9 r\u00e9alis\u00e9 pendant le <strong>Black Friday<\/strong> et le <strong>Cyber Monday<\/strong> !<br \/>\nPlus incroyable encore, la comparaison entre le Black Friday et les autres vendredis de l&rsquo;ann\u00e9e 2014 : +27% de ventes. Le Black Friday a un impact \u00e9norme sur le volume des ventes. Cependant, la derni\u00e8re ligne droite pour le e-commer\u00e7ant se passe 10 jours avant No\u00ebl.<\/p>\n<h2><strong>Misez sur la publicit\u00e9 en ligne<\/strong><\/h2>\n<p>La publicit\u00e9 en ligne \u00e0 un impact important sur les performances d&rsquo;un web marchand. Google nous indique que 75% des clients sont influenc\u00e9s par la publicit\u00e9 online. Ce qui est particuli\u00e8rement int\u00e9ressant, c&rsquo;est \u00e9galement d&rsquo;analyser l&rsquo;impact de la publicit\u00e9 en ligne en fonction du moment. 76% des personnes sont influenc\u00e9s par la publicit\u00e9 sur le lieu d&rsquo;achat\u00a0! Il peut donc \u00eatre int\u00e9ressant de proposer des publicit\u00e9 mobile sur le lieu d&rsquo;achat par exemple&#8230;\u00a0La <strong><a href=\"\/publicite-en-ligne-google-adwords\/freelance-certifie-adwords-pour-les-videos\/\">publicit\u00e9 vid\u00e9o<\/a>\u00a0<\/strong>n&rsquo;est pas en reste. 78% des futurs clients sont influenc\u00e9s par les contenus Youtube ou les banni\u00e8res search (contre 64% pour les spots TV). La vid\u00e9o Youtube est un format id\u00e9al pour booster votre visibilit\u00e9 en ligne, profitez-en!<\/p>\n<p>Mise \u00e0 jour 2026 : les achats de No\u00ebl passent de plus en plus par l&rsquo;IA. Voir ce que le <a href=\"\/google-commerce-agentique-fetes-ucp\/\">commerce agentique<\/a> change pour les e-commer\u00e7ants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je vous propose une infographie de Google particuli\u00e8rement int\u00e9ressante pour analyser les informations g\u00e9n\u00e9rales concernant les f\u00eates de fin d&rsquo;ann\u00e9e. Un focus est r\u00e9alis\u00e9 concernant l&rsquo;importance du mobile ! <\/p>\n","protected":false},"author":1,"featured_media":7545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13],"class_list":["post-7540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea","tag-astuces-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2\u00a0Noel se f\u00eate online | Publicit\u00e9 internet No\u00ebl\u00a0<\/title>\n<meta name=\"description\" content=\"No\u00ebl se f\u00eate en ligne, profitez de noel pour d\u00e9velopper votre activit\u00e9 web. 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