{"id":7514,"date":"2015-12-17T17:24:58","date_gmt":"2015-12-17T16:24:58","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=7514"},"modified":"2026-10-18T13:12:11","modified_gmt":"2026-10-18T10:12:11","slug":"referenceur-freelance","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/referenceur-freelance\/","title":{"rendered":"R\u00e9f\u00e9renceur Freelance"},"content":{"rendered":"\n\n
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\n 4.4\/5 - (8 votes) <\/div>\n <\/div>\n

R\u00e9f\u00e9renceur freelance : une v\u00e9ritable\u00a0expertise<\/h2>\n

R\u00e9f\u00e9renceur freelance est un v\u00e9ritable m\u00e9tier en tant que tel. Il est d’ailleurs difficile de parler de r\u00e9f\u00e9rencement web pas cher sans parler du statut de freelance. Le r\u00e9f\u00e9rencement Google est une activit\u00e9 chronophage et\u00a0particuli\u00e8rement complexe. Collaborer avec un r\u00e9f\u00e9renceur freelance est aujourd’hui LA solution performante et \u00e9conomique vous permettant de d\u00e9velopper votre visibilit\u00e9 sur internet pour pas cher. Les moteurs de recherche proposent tous leurs propres recommandations pour le r\u00e9f\u00e9rencement naturel. De plus, les crit\u00e8res de r\u00e9f\u00e9rencement SEO \u00e9voluent au fur et \u00e0 mesure du temps. En tant que r\u00e9f\u00e9renceur freelance, je me tiens \u00e9videmment \u00e0 jour des derni\u00e8res actualit\u00e9s du r\u00e9f\u00e9rencement naturel seo pour vous faire b\u00e9n\u00e9ficier des meilleurs performances.<\/p>\n

R\u00e9f\u00e9renceur freelance pour un maximum de performances SEO<\/h2>\n

Vous pouvez faire appel \u00e0 un r\u00e9f\u00e9renceur freelance<\/strong>\u00a0afin de\u00a0d\u00e9l\u00e9guer certaines actions SEO complexes et\/ou chronophages. Le SEO est une activit\u00e9 vari\u00e9e et souvent complexe.\u00a0Il peut donc s’av\u00e9rer particuli\u00e8rement utile de faire apple \u00e0 un r\u00e9f\u00e9renceur freelance. Je\u00a0vous proposer de vous accompagner dans votre strat\u00e9gie SEO. Cela ne veut pas dire pour autant que je vais tout faire \u00e0 votre place,\u00a0mais plut\u00f4t que je vais vous pr\u00e9senter les axes strat\u00e9giques de d\u00e9veloppement SEO pour vous permettre de gagner en visibilit\u00e9 sur google.<\/p>\n

Qu’est ce qu’un r\u00e9f\u00e9renceur freelance ?<\/h2>\n

Un r\u00e9f\u00e9renceur est une personne ayant pour objectif\u00a0d\u2019am\u00e9liorer le trafic d\u2019un site. Pour ce faire, il utilise un certain nombre de techniques et notamment de la cr\u00e9ation de contenu<\/a><\/strong>, du d\u00e9veloppement web pour l’optimisation technique du site & du\u00a0web marketing<\/a><\/strong> afin de d’identifier les mots cl\u00e9s permettant d’attirer du trafic qualifi\u00e9 sur son site. Il n’existe pas un profil type de consultant en r\u00e9f\u00e9rencement web<\/strong>,\u00a0il en existe des centaines en raison\u00a0de la vari\u00e9t\u00e9 des disciplines utilis\u00e9es dans le r\u00e9f\u00e9rencement. Beaucoup sont des d\u00e9veloppeurs, certains ont fait des \u00e9tudes litt\u00e9raires, d\u2019autres comme moi des \u00e9tudes d\u2019\u00e9conomie ou de marketing. Cependant, la plupart sont des autodidactes…<\/p>\n

\"Un<\/p>\n

Trouvez\u00a0un bon r\u00e9f\u00e9renceur freelance\u00a0<\/strong><\/h2>\n

Un bon\u00a0freelance SEO, ou r\u00e9f\u00e9renceur freelance,\u00a0doit\u00a0d\u00e9terminer avec vous les priorit\u00e9s. Il doit vous aider \u00e0 savoir ce que vous pouvez faire vous m\u00eame et ce qu\u2019il est int\u00e9ressant de lui d\u00e9l\u00e9guer. Le plus souvent, le r\u00e9f\u00e9renceur freelance ne pourra d\u2019ailleurs pas \u00eatre aussi pertinent sur la partie r\u00e9dactionnelle que sur la partie purement technique en fonction de sa sp\u00e9cialit\u00e9. Un bon r\u00e9f\u00e9renceur freelance saura donc quel type de consultant SEO il est. Personnellement, je pense \u00eatre plus orient\u00e9 content marketing que netlinking par exemple. Je privil\u00e9gie donc la cr\u00e9ation de contenu en recherchant \u00e0 diversifier au maximum mes sources potentielles de trafic afin de ne pas mettre tous mes oeufs dans le m\u00eame panier (pour reprendre la bonne vieille expression de mami).<\/p>\n

Base commune aux r\u00e9f\u00e9renceurs, les\u00a0consultants SEO d\u00e9marrent\u00a0g\u00e9n\u00e9ralement\u00a0avec un audit du site qui leur est confi\u00e9 afin de d\u00e9tecter les \u00e9ventuels probl\u00e8mes qui font que le site\u00a0ne se positionne pas de mani\u00e8re optimale sur Google.\u00a0Cet audit peut \u00eatre plus ou moins d\u00e9taill\u00e9 en fonction du budget allou\u00e9. Il faut en g\u00e9n\u00e9ral compter entre\u00a0200 et\u00a03000 euros pour un Audit SEO de qualit\u00e9. Certains confr\u00e8res r\u00e9alisent des\u00a0audits gratuits afin de nouer un premier contact avec son\u00a0client.<\/p>\n

Il pourrait alors \u00eatre int\u00e9ressant de r\u00e9pondre \u00e0 la fameuse question de savoir comment trouver un bon r\u00e9f\u00e9renceur freelance. Je vous encourage d’utiliser tout d’abord Google pour cela ! (\u00e9videmment me direz vous). Un freelance mettant en avant ses services de consultant SEO<\/a><\/strong> doit lui m\u00eame \u00eatre en mesure de ranker sur Google.\u00a0Vous pourrez \u00e9galement trouver des r\u00e9f\u00e9renceurs de qualit\u00e9 sur les plateformes de prestataires telles que Codeur.com<\/a><\/strong> ou Hopwork.com<\/strong>. Dans ce cas l\u00e0, je vous encourage d’\u00eatre attentif aux recommandations ainsi qu’au portfolio des freelancers.<\/p>\n

Privil\u00e9giez un r\u00e9f\u00e9renceur White Hat !\u00a0<\/strong><\/p>\n

A l’heure o\u00f9 Google est de plus en plus pointilleux en mati\u00e8re de ranking, il est \u00e0 mon sens pr\u00e9f\u00e9rable d’opter pour un r\u00e9f\u00e9renceur White Hat, c’est \u00e0 dire\u00a0conforme aux exigences de qualit\u00e9 de Google. Le r\u00e9f\u00e9renceur SEO White Hat n’utilise pas les techniques ayant pour objectif de tromper les moteurs de recherche et faire croire \u00e0 ceux-ci que le site est de bonne qualit\u00e9… Le consultant en r\u00e9f\u00e9rencement White Hat se concenter sur la r\u00e9daction de contenu afin d’am\u00e9liorer l’exp\u00e9rience utilisateur gr\u00e2ce \u00e0 un contenu informatif ou divertissant. A contrario, le r\u00e9f\u00e9renceur Black Hat va utiliser des techniques afin d’abuser des moteurs de recherche. Il existe diff\u00e9rentes fa\u00e7ons d’y parvenir : cloacking, sur-optimisation, spinning, etc… Ces techniques sont interdites par les moteurs de recherche et sont p\u00e9nalis\u00e9es lorsqu’elles sont d\u00e9tect\u00e9es. Dans ce cas l\u00e0, le site est p\u00e9nalis\u00e9 et dispara\u00eet des moteurs de recherche.\u00a0Google a \u00e9norm\u00e9ment am\u00e9lior\u00e9 sa d\u00e9tection des sites qui trichent ! Il convient donc de respecter les r\u00e8gles de qualit\u00e9 que Google \u00e9dicte pour \u00e9viter les p\u00e9nalit\u00e9s qui tombent de\u00a0plus en plus fr\u00e9quemment et de plus en plus durement.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

De quoi parle-t-on lorsque l’on parle de r\u00e9f\u00e9renceur freelance ? Qu’est ce que le White Hat ? Comment trouve-t-on un bon r\u00e9f\u00e9renceur freelance ? Je vous propose des pistes de r\u00e9ponse dans cet article ! <\/p>\n","protected":false},"author":1,"featured_media":7519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[14],"class_list":["post-7514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-astuces-seo"],"yoast_head":"\n\u21d2 R\u00e9f\u00e9renceur Freelance | R\u00e9f\u00e9renceur Google Freelance SEO<\/title>\n<meta name=\"description\" content=\"R\u00e9f\u00e9renceur freelance, je propose mes services de consultant seo pas cher. 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