{"id":7061,"date":"2015-07-11T21:06:17","date_gmt":"2015-07-11T20:06:17","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=7061"},"modified":"2026-10-15T16:15:35","modified_gmt":"2026-10-15T16:15:35","slug":"interet-de-la-longue-traine-seo","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/interet-de-la-longue-traine-seo\/","title":{"rendered":"Int\u00e9r\u00eat de la longue traine SEO"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;7061&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Int\u00e9r\u00eat de la longue traine SEO&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 votes)    <\/div>\n    <\/div>\n<p>Nous entendons r\u00e9guli\u00e8rement parler de strat\u00e9gie de longue traine en SEO. Cette strat\u00e9gie est effectivement souvent la bonne lorsqu&rsquo;il s&rsquo;agit de d\u00e9velopper son trafic. D\u00e9veloppons \u00e0 pr\u00e9sent \u00e0 quoi correspond pr\u00e9cis\u00e9ment cette strat\u00e9gie et son int\u00e9r\u00eat.<\/p>\n<h2>La notion de longue tra\u00eene en statistique<\/h2>\n<p>En statistique, la tra\u00eene d&rsquo;une distribution correspond \u00e0 la portion \u00e9loign\u00e9e sa\u00a0valeur centrale. Une loi de probabilit\u00e9 est dite \u00e0 longue tra\u00eene<em><strong> si une plus grande partie de la loi est contenue dans sa tra\u00eene par rapport \u00e0 celle de la loi normale.\u00a0<\/strong><\/em>Cette notion de longue tra\u00eene a ensuite \u00e9t\u00e9 appliqu\u00e9 \u00e0 l&rsquo;\u00e9conomie. L&rsquo;expression longue tra\u00eene (soit long tail en anglais) d\u00e9signe, en \u00e9conomie, la strat\u00e9gie de vendre une grande diversit\u00e9 de produits, chacun en petite quantit\u00e9 permettant d&rsquo;atteindre un Chiffre \u00e9quivalent \u00e0 un produit 1 seul produit en grande quantit\u00e9. Cette expression a ensuite \u00e9t\u00e9 popularis\u00e9e.<\/p>\n<h2>La strat\u00e9gie de longue traine en SEO<\/h2>\n<p>La longue tra\u00eene est aujourd&rsquo;hui un\u00a0concept fortement utilis\u00e9 en\u00a0<strong><a title=\"SEO Freelance\" href=\"\/referencement-seo\/freelance-seo\/\">r\u00e9f\u00e9rencement naturel<\/a><\/strong>. Cette strat\u00e9gie consiste \u00e0 diversifier et <strong>utiliser un\u00a0maximum de\u00a0mots cl\u00e9s qui attirent chacun peu de visiteurs sur son site\u00a0mais dont le cumul peut repr\u00e9senter une partie\u00a0importante du trafic total d&rsquo;un site<\/strong>. La strat\u00e9gie de longue tra\u00eene consiste \u00e0 utiliser\u00a0des mots cl\u00e9s peu utilis\u00e9s et donc moins concurrentiels. En effet, si ces mots sont moins concurrentiels, il sera\u00a0plus facile pour un\u00a0site d&rsquo;obtenir une bonne position dans les moteurs de recherche.\u00a0Le ciblage est cependant particuli\u00e8rement important dans cette strat\u00e9gie. En ciblant les requ\u00eates longues populaires mais avec une intensit\u00e9 concurrentielle faible, vous aurez plus de chance d&rsquo;obtenir de meilleurs r\u00e9sultats. \u00a0Les expressions courtes de 1 \u00e0 3 mots\u00a0ne sont g\u00e9n\u00e9ralement pas consid\u00e9r\u00e9s comme de la longue traine.<\/p>\n<h2>D\u00e9veloppez votre strat\u00e9gie de longue traine avec votre freelance seo<\/h2>\n<p>La strat\u00e9gie de longue tra\u00eene est en \u00e9volution permanente. Pr\u00e8s de 25 % des requ\u00eates des internautes sont consid\u00e9r\u00e9es comme nouvelles et inconnues des moteurs de recherche. Il devient particuli\u00e8rement int\u00e9ressant de d\u00e9velopper sa strat\u00e9gie de longue traine pour d\u00e9velopper son activit\u00e9. En tant que <strong><a title=\"freelancer seo\" href=\"\/\">Freelance SEO<\/a><\/strong>, je vous propose de d\u00e9velopper votre strat\u00e9gie de longue traine au meilleur prix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La longue tra\u00eene est aujourd&rsquo;hui un concept fortement utilis\u00e9 en r\u00e9f\u00e9rencement naturel. D\u00e9couvrez les principes de la longue traine&#8230; <\/p>\n","protected":false},"author":1,"featured_media":6140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[15],"class_list":["post-7061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-audit-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Int\u00e9r\u00eat de la longue traine SEO | Longue Traine et r\u00e9f\u00e9rencement naturel<\/title>\n<meta name=\"description\" content=\"La strat\u00e9gie de longue traine en r\u00e9f\u00e9rencement naturel est de plus en plus utilis\u00e9 par les expert en r\u00e9f\u00e9rencement naturel. 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