{"id":48142,"date":"2026-11-13T09:00:00","date_gmt":"2026-11-13T07:00:00","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=48142"},"modified":"2026-11-13T10:40:45","modified_gmt":"2026-11-13T08:40:45","slug":"lead-scoring","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/lead-scoring\/","title":{"rendered":"Lead scoring : noter vos prospects pour nourrir Google Ads et Meta"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Quand une campagne de g\u00e9n\u00e9ration de leads tourne bien, le probl\u00e8me change de nature. Il n’y a plus trop peu de contacts, il y en a trop, et l’\u00e9quipe commerciale passe ses journ\u00e9es \u00e0 rappeler des gens qui n’ach\u00e8teront jamais.<\/p>\n

Le lead scoring sert \u00e0 trier. On attribue une note \u00e0 chaque prospect pour savoir qui rappeler en premier. Mais pour un annonceur, il a un second int\u00e9r\u00eat, souvent oubli\u00e9 : renvoyer cette note \u00e0 Google Ads et Meta, pour que leurs algorithmes cherchent davantage de prospects qui ressemblent aux meilleurs.<\/p>\n

Qu’est-ce que le lead scoring ?<\/h2>\n

Le lead scoring consiste \u00e0 donner des points \u00e0 un prospect selon deux familles de crit\u00e8res :<\/p>\n