{"id":47891,"date":"2026-11-06T09:00:00","date_gmt":"2026-11-06T07:00:00","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=47891"},"modified":"2026-11-06T11:05:06","modified_gmt":"2026-11-06T09:05:06","slug":"chatgpt-ads-cpa-cible-cpc-cible","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/chatgpt-ads-cpa-cible-cpc-cible\/","title":{"rendered":"ChatGPT Ads : CPA cible et CPC cible remplacent le Max Bid"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

OpenAI change la fa\u00e7on d’ench\u00e9rir dans ChatGPT Ads. \u00c0 partir du lundi 9 novembre 2026, le CPA cible et le CPC cible remplacent le Max Bid et le Max CPC sur les nouvelles campagnes. Les anciennes options dispara\u00eetront compl\u00e8tement le 1er janvier 2027.<\/p>\n

L’information vient d’un e-mail envoy\u00e9 aux annonceurs, relay\u00e9 le 5 novembre par Search Engine Roundtable<\/a>. Si vous diffusez d\u00e9j\u00e0 dans ChatGPT, voici ce qui change et ce que je vous conseille de faire avant la bascule.<\/p>\n

Qu’est-ce qui change le 9 novembre ?<\/h2>\n

Selon le message d’OpenAI, quatre changements arrivent :<\/p>\n