{"id":47859,"date":"2026-11-05T09:00:00","date_gmt":"2026-11-05T07:00:00","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=47859"},"modified":"2026-11-05T10:19:40","modified_gmt":"2026-11-05T08:19:40","slug":"alternative-google-analytics","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/alternative-google-analytics\/","title":{"rendered":"Alternatives \u00e0 Google Analytics : Matomo, Plausible ou Piwik PRO ?"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Matomo, Plausible, Piwik PRO : de plus en plus d’entreprises cherchent une alternative \u00e0 Google Analytics. Les raisons sont souvent bonnes : le RGPD, le bandeau cookies qui fait perdre une partie des donn\u00e9es, ou simplement la complexit\u00e9 de GA4.<\/p>\n

Mais quand on fait de la publicit\u00e9, la question est diff\u00e9rente. Un outil d’analyse ne sert pas qu’\u00e0 compter des visites : il doit aussi aider \u00e0 savoir quelles campagnes rapportent. Voici comment je compare ces outils pour un annonceur e-commerce ou lead gen.<\/p>\n

Pourquoi chercher une alternative \u00e0 Google Analytics ?<\/h2>\n

Les motivations que j’entends le plus souvent :<\/p>\n