{"id":47181,"date":"2026-10-26T09:05:00","date_gmt":"2026-10-26T07:05:00","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=47181"},"modified":"2026-10-26T10:34:21","modified_gmt":"2026-10-26T08:34:21","slug":"google-business-profile-rapports-performance","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-business-profile-rapports-performance\/","title":{"rendered":"Fiche Google : de nouveaux rapports de performance en test"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;47181&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Fiche Google : de nouveaux rapports de performance en test&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<p>Google teste une nouvelle version des statistiques de la fiche d&rsquo;\u00e9tablissement (Google Business Profile). Relay\u00e9e le 23 octobre 2026 par Search Engine Roundtable, elle remplace l&rsquo;actuel onglet Performances par des rapports beaucoup plus d\u00e9taill\u00e9s, avec des recommandations personnalis\u00e9es.<\/p>\n<p>Ce n&rsquo;est pas encore visible sur toutes les fiches. Mais pour les artisans, les commerces et les agences qui jugent leur fiche Google au nombre d&rsquo;appels, c&rsquo;est une \u00e9volution \u00e0 suivre de pr\u00e8s.<\/p>\n<h2>Que contiennent les nouveaux rapports de performance ?<\/h2>\n<p>D&rsquo;apr\u00e8s les captures partag\u00e9es par les premiers utilisateurs, le rapport est d\u00e9coup\u00e9 en cinq parties :<\/p>\n<ul>\n<li>une vue d&rsquo;ensemble, avec les principaux indicateurs et des recommandations,<\/li>\n<li>l&rsquo;engagement, c&rsquo;est-\u00e0-dire les actions faites depuis la fiche,<\/li>\n<li>les avis, avec une vue d\u00e9taill\u00e9e beaucoup plus compl\u00e8te qu&rsquo;aujourd&rsquo;hui,<\/li>\n<li>l&rsquo;audience, pour mieux comprendre qui consulte la fiche,<\/li>\n<li>les tendances de recherche, sur les requ\u00eates qui m\u00e8nent \u00e0 l&rsquo;\u00e9tablissement.<\/li>\n<\/ul>\n<p>Le bloc de recommandations est la vraie nouveaut\u00e9. Google ne se contente plus de donner des chiffres : il propose des actions pour am\u00e9liorer la fiche, comme il le fait d\u00e9j\u00e0 dans Google Ads avec les recommandations.<\/p>\n<figure id=\"attachment_47177\" aria-describedby=\"caption-attachment-47177\" style=\"width: 1334px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-47177\" src=\"\/file\/2026\/10\/fiche-google-rapports-performance-yoann-uzan.jpg\" alt=\"Tableau de bord d'une fiche d'\u00e9tablissement Google avec engagement, avis, audience et tendances de recherche\" width=\"1344\" height=\"752\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2026\/10\/fiche-google-rapports-performance-yoann-uzan.jpg 1344w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2026\/10\/fiche-google-rapports-performance-yoann-uzan-300x168.jpg 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2026\/10\/fiche-google-rapports-performance-yoann-uzan-1024x573.jpg 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2026\/10\/fiche-google-rapports-performance-yoann-uzan-768x430.jpg 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" \/><figcaption id=\"caption-attachment-47177\" class=\"wp-caption-text\">Les nouveaux rapports regroupent engagement, avis, audience et tendances de recherche.<\/figcaption><\/figure>\n<h2>Qu&rsquo;est-ce qui change par rapport \u00e0 l&rsquo;onglet Performances actuel ?<\/h2>\n<p>Aujourd&rsquo;hui, l&rsquo;onglet Performances donne surtout des volumes : le nombre de vues de la fiche, les recherches qui l&rsquo;ont affich\u00e9e, puis les interactions (appels, demandes d&rsquo;itin\u00e9raire, clics vers le site, messages, r\u00e9servations). C&rsquo;est utile, mais assez pauvre pour piloter une activit\u00e9.<\/p>\n<p>Les nouveaux rapports ajoutent du contexte. Savoir qu&rsquo;on a re\u00e7u 40 appels ce mois-ci, c&rsquo;est bien. Savoir quelles recherches ont d\u00e9clench\u00e9 ces appels, comment \u00e9voluent les avis et quel public consulte la fiche, c&rsquo;est beaucoup plus utile pour d\u00e9cider quoi am\u00e9liorer.<\/p>\n<p>Attention \u00e0 ne pas confondre avec Google Business Home, l&rsquo;autre nouveaut\u00e9 de la semaine. Business Home est un espace en b\u00eata ferm\u00e9e, pour l&rsquo;instant r\u00e9serv\u00e9 aux \u00c9tats-Unis, qui regroupe la fiche, Merchant Center, YouTube et Google Ads dans une seule interface. Les rapports de performance test\u00e9s ici concernent uniquement la fiche d&rsquo;\u00e9tablissement.<\/p>\n<h2>Que faire d\u00e8s maintenant pour sa fiche Google ?<\/h2>\n<p>Sans attendre le d\u00e9ploiement, quelques r\u00e9flexes permettent de partir sur de bonnes bases :<\/p>\n<ul>\n<li>noter chaque mois les chiffres actuels (vues, appels, itin\u00e9raires, clics), pour pouvoir comparer avec le nouveau rapport,<\/li>\n<li>r\u00e9pondre \u00e0 tous les avis, y compris les positifs, puisque la partie avis sera beaucoup plus visible (et surveiller ceux qui <a href=\"\/avis-google-disparaissent-fiche-etablissement\/\">disparaissent de la fiche<\/a>),<\/li>\n<li>v\u00e9rifier les cat\u00e9gories, les horaires et les services, qui influencent les recherches sur lesquelles la fiche appara\u00eet,<\/li>\n<li>ajouter un moyen de contact simple, comme le <a href=\"\/bouton-whatsapp-fiche-google\/\">bouton WhatsApp sur la fiche Google<\/a>.<\/li>\n<\/ul>\n<p>Exemple : un serrurier qui voit dans les tendances de recherche que \u00ab ouverture de porte \u00bb g\u00e9n\u00e8re plus d&rsquo;affichages que \u00ab serrurier \u00bb peut adapter la description de sa fiche, ses publications et m\u00eame ses annonces Google Ads.<\/p>\n<p>Si votre fiche n&rsquo;est pas encore bien positionn\u00e9e, mon guide pour <a href=\"\/comment-apparaitre-sur-google-maps\/\">appara\u00eetre sur Google Maps<\/a> reprend les bases.<\/p>\n<h2>Mon avis<\/h2>\n<p>Je trouve cette \u00e9volution utile, surtout pour les petites entreprises locales. Beaucoup d&rsquo;artisans que j&rsquo;accompagne n&rsquo;ouvrent jamais Google Analytics, mais regardent leur fiche Google chaque semaine. Des rapports plus clairs, avec des recommandations, peuvent les aider \u00e0 prendre de meilleures d\u00e9cisions sans passer par un outil externe.<\/p>\n<p>Je resterai en revanche prudent sur les recommandations automatiques. Dans Google Ads, une partie des recommandations sert surtout \u00e0 augmenter les d\u00e9penses. <strong>Une recommandation de Google reste une suggestion, pas une obligation.<\/strong> Il faudra voir \u00e0 l&rsquo;usage si celles de la fiche d&rsquo;\u00e9tablissement sont vraiment utiles.<\/p>\n<h2>Mon retour d&rsquo;exp\u00e9rience<\/h2>\n<p>Sur les comptes locaux que je g\u00e8re, la fiche Google est souvent la premi\u00e8re source d&rsquo;appels, devant le site. Le probl\u00e8me, c&rsquo;est qu&rsquo;il est difficile de relier ces appels aux campagnes payantes. C&rsquo;est pour \u00e7a que je combine toujours la fiche avec le <a href=\"\/suivi-des-appels-depuis-google\/\">suivi des appels depuis Google<\/a> dans Google Ads.<\/p>\n<p>Si les nouveaux rapports donnent enfin des tendances de recherche fiables, ils deviendront un vrai compl\u00e9ment \u00e0 la Search Console pour les activit\u00e9s locales.<\/p>\n<h2>FAQ : les nouveaux rapports de la fiche Google<\/h2>\n<h3>Les nouveaux rapports de performance sont-ils disponibles en France ?<\/h3>\n<p>Pas encore de fa\u00e7on g\u00e9n\u00e9rale. Il s&rsquo;agit d&rsquo;un test, visible seulement sur certaines fiches. Google n&rsquo;a pas annonc\u00e9 de date de d\u00e9ploiement.<\/p>\n<h3>Faut-il faire quelque chose pour les activer ?<\/h3>\n<p>Non. Si votre fiche fait partie du test, les nouveaux rapports appara\u00eetront directement dans l&rsquo;onglet Performances.<\/p>\n<h3>Les anciennes statistiques seront-elles perdues ?<\/h3>\n<p>Rien ne l&rsquo;indique pour l&rsquo;instant. Par pr\u00e9caution, je conseille de noter vos chiffres mensuels actuels pour garder un historique comparable.<\/p>\n<h3>Quelle diff\u00e9rence avec Google Business Home ?<\/h3>\n<p>Google Business Home est un espace en b\u00eata qui regroupe la fiche, Merchant Center, YouTube et Google Ads. Les nouveaux rapports concernent uniquement les statistiques de la fiche d&rsquo;\u00e9tablissement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google teste une nouvelle version des statistiques de la fiche d&rsquo;\u00e9tablissement (Google Business Profile). Relay\u00e9e le 23 octobre 2026 par Search Engine Roundtable, elle remplace l&rsquo;actuel onglet Performances par des rapports beaucoup plus d\u00e9taill\u00e9s, avec des recommandations personnalis\u00e9es. Ce n&rsquo;est pas encore visible sur toutes les fiches. Mais pour les artisans, les commerces et les &#8230; <a title=\"Fiche Google : de nouveaux rapports de performance en test\" class=\"read-more\" href=\"https:\/\/www.yoannuzan.com\/google-business-profile-rapports-performance\/\" aria-label=\"En savoir plus sur Fiche Google : de nouveaux rapports de performance en test\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":47176,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-47181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiche Google : de nouveaux rapports de performance en test<\/title>\n<meta name=\"description\" content=\"Google teste de nouveaux rapports de performance pour la fiche d&#039;\u00e9tablissement : engagement, avis, audience, tendances. 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