{"id":11236,"date":"2018-07-29T10:42:21","date_gmt":"2018-07-29T07:42:21","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=11236"},"modified":"2026-10-15T16:14:24","modified_gmt":"2026-10-15T16:14:24","slug":"taux-de-rebond-google","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/taux-de-rebond-google\/","title":{"rendered":"Taux de rebond Google : Quels sont les chiffres moyens par industrie ?"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11236&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Taux de rebond Google : Quels sont les chiffres moyens par industrie ?&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 votes)    <\/div>\n    <\/div>\n<h2>Qu&rsquo;est ce que le taux de rebond ?<\/h2>\n<p>Que vous soyez un <strong><a href=\"\/consultant-freelance-marketing-digital\/\">expert en marketing digital<\/a><\/strong> ou un simple initi\u00e9, vous avez sans doute l&rsquo;habitude de suivre la qualit\u00e9 de votre trafic. Vous avez donc d\u00e9j\u00e0 entendu parler du taux de rebond. Il s&rsquo;agit du pourcentage d&rsquo;internautes qui quittent directement votre site apr\u00e8s n&rsquo;avoir consult\u00e9 qu&rsquo;une page. Le taux de rebond est une mesure de qualit\u00e9 d&rsquo;une page internet. Plus le taux de rebond est faible, mieux c&rsquo;est ! En effet, si un utilisateur parcours plusieurs pages apr\u00e8s \u00eatre atterri sur votre site, cela signifie que votre contenu est qualitatif, interessant et pertinent et cela envoi un signal positif \u00e0 Google pour votre <strong><a href=\"\/verifier-position-google\/\">positionnement sur google<\/a><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11651 aligncenter\" src=\"\/file\/2018\/07\/taux-rebond-google.png\" alt=\"Am\u00e9liorer le taux de rebond\" width=\"570\" height=\"2194\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/07\/taux-rebond-google.png 570w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/07\/taux-rebond-google-78x300.png 78w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/07\/taux-rebond-google-266x1024.png 266w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/07\/taux-rebond-google-399x1536.png 399w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/07\/taux-rebond-google-532x2048.png 532w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<h2>Le taux de rebond par type de site<\/h2>\n<p>Le bounce rate moyen n&rsquo;est pas le m\u00eame pour tous les sites car il d\u00e9pend de plusieurs param\u00e8tres dont la structure m\u00eame du site en question. Si vous utilisez des landings pages par exemple, cela va de soit qu&rsquo;il sera important (car la page est unique et ne dispose d&rsquo;aucune page compl\u00e9mentaire). Il faut donc remettre ce param\u00e8tre dans son contexte. Cette analyse r\u00e9alis\u00e9e par <strong><a href=\"https:\/\/neilpatel.com\/blog\/\">Kissmetrics \/\u00a0Neilpatel<\/a>\u00a0<\/strong>permet d&rsquo;avoir une id\u00e9e des taux de rebond par type de site. Il en ressort alors que les taux montent jusqu&rsquo;\u00e0 70%\u00a0 \u00e0 90% sur une page simple (ou landing page). Des sites de services (FAQ) ou Portails (MSN, Yahoo) ont en revanche des taux beaucoup plus bas avec 10% \u00e0 30% de rebond seulement. Une site de contenu comme celui-ci a g\u00e9n\u00e9ralement un taux de rebond de 40% \u00e0 60%.<\/p>\n<h2>Le taux de rebond en fonction du canal d&rsquo;acquisition<\/h2>\n<p>Le taux de rebond d\u00e9pend aussi du canal d&rsquo;acquisition analys\u00e9. Effectivement, l&rsquo;analyse de ce taux doit s&rsquo;\u00e9tudier en d\u00e9tail par canal d&rsquo;acquisition (SEO, Community Management, AdWords, Bing, Affiliation, etc). Vous d\u00e9couvrirez alors que les taux sont tr\u00e8s diff\u00e9rents d&rsquo;un canal \u00e0 l&rsquo;autre. Par exp\u00e9rience, les taux de rebond sont souvent plus \u00e9lev\u00e9s pour le trafic issu des r\u00e9seaux sociaux (Facebook, Instagram, etc.).<\/p>\n<h2>Comment r\u00e9duire le taux de rebond d&rsquo;un site internet ?<\/h2>\n<p>Commencez d&rsquo;abord par \u00e9tudier vos r\u00e9sultats sur<strong>\u00a0<a href=\"https:\/\/www.google.com\/analytics\/#?modal_active=none\">Google Analytics<\/a><\/strong>. Les meilleurs conseils sont de fournir un contenu pertinent et qualitatif \u00e0 votre audience, afin de r\u00e9pondre \u00e0 leur recherche. Ajoutez une fonction recherche visible, des articles similaires et compl\u00e9mentaires. Invitez votre audience \u00e0 d\u00e9couvrir un contenu compl\u00e9mentaire. Am\u00e9liorez la vitesse de chargement de votre site pour encourager le lecteur \u00e0 passer du temps sur votre site. Enfin, le meilleur moyen reste de solliciter de l&rsquo;aide d&rsquo;un <strong><a href=\"\/consultant-seo\/\">expert SEO<\/a>\u00a0<\/strong>pour am\u00e9liorer vos performances on-site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le taux de rebond d\u00e9pend de plusieurs param\u00e8tres tels que la structure du site, son contenu, son graphisme, ses performances techniques. D\u00e9couvrez dans cet article comment interpr\u00e9ter votre taux de rebond et comment le r\u00e9duire. <\/p>\n","protected":false},"author":1,"featured_media":11238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[19],"class_list":["post-11236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-webmarketing","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Taux de rebond Google | Le Taux de rebond par type de site<\/title>\n<meta name=\"description\" content=\"Le taux de rebond d\u00e9pend de la structure du site, de son contenu et de ses performances. 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