{"id":11224,"date":"2018-03-13T19:19:36","date_gmt":"2018-03-13T16:19:36","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=11224"},"modified":"2026-10-15T16:14:28","modified_gmt":"2026-10-15T16:14:28","slug":"taux-conversation-adwords-ctr-sms","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/taux-conversation-adwords-ctr-sms\/","title":{"rendered":"Taux de conversation AdWords : Nouveau CTR de l&rsquo;extension SMS"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11224&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Taux de conversation AdWords : Nouveau CTR de l\\u0026#039;extension SMS&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<h2>Le Taux de Conversation AdWords : Nouvelle m\u00e9trique AdWords<\/h2>\n<p>Google s&rsquo;appr\u00eate \u00e0 d\u00e9ployer des statistiques sur les messages dans les prochaines semaines pour les \u00c9tats-Unis, le Royaume-Uni, le Canada et d&rsquo;autres pays.\u00a0Google a d\u00e9ploy\u00e9 son <strong><a href=\"\/category\/sea\/adwords\/\">extension AdWords<\/a><\/strong> SMS en octobre 2016. L&rsquo;extension SMS, comme l&rsquo;extension d&rsquo;appel, permet aux utilisateurs de lancer une conversation avec une entreprise directement depuis l&rsquo;annonce. Google a annonc\u00e9 le lancement officiel de nouveaux KPI&rsquo;s pour l&rsquo;extension de SMS.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11227 aligncenter\" src=\"\/file\/2018\/03\/clic-message-adwords.jpg\" alt=\"Taux de clics SMS\" width=\"640\" height=\"412\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/03\/clic-message-adwords.jpg 640w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/03\/clic-message-adwords-300x193.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Ces rapports seront disponibles dans les prochaines semaines aux \u00c9tats-Unis, au Royaume-Uni, au Canada, en France, au Br\u00e9sil et en Australie. Les utilisateurs de l&rsquo;extensions SMS devront activer le rapport des SMS dans les param\u00e8tres du compte.<\/p>\n<h2>Les indicateurs de performances de l&rsquo;extension SMS AdWords<\/h2>\n<p>3 principaux indicateurs de performance vont faire leur apparition:<\/p>\n<ul>\n<li>le taux de chat : nombre de conversations \/ nombre d&rsquo;impressions<\/li>\n<li>heure de d\u00e9but : heure \u00e0 laquelle les utilisateurs ont l&rsquo;habitude de rentrer en contact avec vous.<\/li>\n<li>nombre de messages \u00e9chang\u00e9s au cours d&rsquo;une seule discussion: Google indique utiliser cette statistique pour \u00e9valuer les SMS qui g\u00e9n\u00e8rent le plus d&rsquo;interactions.<\/li>\n<\/ul>\n<p>Chaque session sera factur\u00e9 un clic. Le num\u00e9ro affich\u00e9 dans l&rsquo;annonce sera un num\u00e9ro de tracking Google, ce qui permet \u00e0 l&rsquo;entreprise de suivre les statistiques mentionn\u00e9es ci-dessus. Google indique d&rsquo;ailleurs :<\/p>\n<blockquote><p>\u201cWhenever possible, Google forwarding numbers will share the same area code or prefix number as your business\u201d<\/p><\/blockquote>\n<p>Cela signifie donc que Google fera en sorte que le num\u00e9ro de tracking se rapproche au plus pr\u00e8s du num\u00e9ro r\u00e9\u00e9l, dans la mesure du possible&#8230; Si un num\u00e9ro local n&rsquo;est pas disponible, un num\u00e9ro 0800 sera utilis\u00e9. Les donn\u00e9es de suivi des appels montrent que les num\u00e9ros locaux surpassent consid\u00e9rablement les num\u00e9ros verts en termes de taux de r\u00e9ponse des utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords se pr\u00e9pare \u00e0 d\u00e9ployer le lancement de nouveaux indicateurs de performances relatifs \u00e0 l&rsquo;extension de SMS. D\u00e9couvrez les nouvelles m\u00e9triques en approche. <\/p>\n","protected":false},"author":1,"featured_media":11225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[20],"class_list":["post-11224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Taux de conversation AdWords : Nouveau CTR de l&#039;extension SMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/taux-conversation-adwords-ctr-sms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u21d2 Taux de conversation AdWords : Nouveau CTR de l&#039;extension SMS\" \/>\n<meta property=\"og:description\" content=\"Google AdWords se pr\u00e9pare \u00e0 d\u00e9ployer le lancement de nouveaux indicateurs de performances relatifs \u00e0 l&#039;extension de SMS. 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