{"id":11096,"date":"2018-01-03T14:03:52","date_gmt":"2018-01-03T11:03:52","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=11096"},"modified":"2026-10-15T18:53:37","modified_gmt":"2026-10-15T18:53:37","slug":"vitesse-chargement-mobile-classement-2018","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/vitesse-chargement-mobile-classement-2018\/","title":{"rendered":"La vitesse de chargement d&rsquo;une page mobile comme facteur de classement d\u00e8s Juillet 2018"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;11096&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;La vitesse de chargement d\\u0026#039;une page mobile comme facteur de classement d\u00e8s Juillet 2018&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<h2>Importance de la vitesse de chargement mobile<\/h2>\n<p>Depuis quelques ann\u00e9es d\u00e9j\u00e0, Google affermit sa strat\u00e9gie sur mobile afin de r\u00e9pondre au nombre grandissant de mobinautes qui utilisent ses services. Dans cette optique, le moteur de recherche a annonc\u00e9 qu&rsquo;il allait prochainement int\u00e9grer la <strong><a href=\"\/nouvel-outil-google-de-test-de-rapidite-de-site-internet\/\">vitesse de chargement des pages<\/a><\/strong> comme facteur de \u00ab\u00a0ranking\u00a0\u00bb (autrement dit, classement) des recherches sur mobile. Par cons\u00e9quent, une mise \u00e0 jour nomm\u00e9e \u00ab\u00a0Google Speed Update\u00a0\u00bb sera lanc\u00e9e \u00e0 partir de juillet 2018. D\u00e9couvrez comment vous pr\u00e9parer \u00e0 cette nouvelle exigence SEO et optimiser la vitesse de chargement des pages de votre site.<\/p>\n<h2>La vitesse d&rsquo;affichage : un crit\u00e8re important pour Google<\/h2>\n<p>La part des mobinautes ne cesse d&rsquo;augmenter. En France, celle-ci est estim\u00e9e \u00e0 52,7% du trafic web total (<a href=\"https:\/\/www.journalducm.com\/2017\/02\/08\/chiffres-mobile-bilan-2016-tendances-2017-14661\/\">chiffres extraits du barom\u00e8tre Mobile Marketing Association France 2016<\/a>). Or, un site trop lent sur mobile ne r\u00e9pond pas aux exigences des utilisateurs, qui veulent obtenir une information imm\u00e9diatement. Ce type de sites peut nuire indirectement \u00e0 l&rsquo;image de marque de Google, puisque le moteur de recherche propose un service \u00e0 valeur ajout\u00e9e destin\u00e9 \u00e0 faciliter la vie des mobinautes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11098\" src=\"\/file\/2018\/02\/vitesse-chargement-mobile-1.jpg\" alt=\"Vitesse de chargement mobile, facteur de classement Google\" width=\"1980\" height=\"1080\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/02\/vitesse-chargement-mobile-1.jpg 1980w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/02\/vitesse-chargement-mobile-1-300x164.jpg 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/02\/vitesse-chargement-mobile-1-1024x559.jpg 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/02\/vitesse-chargement-mobile-1-768x419.jpg 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2018\/02\/vitesse-chargement-mobile-1-1536x838.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\" \/><\/p>\n<h2>Google Speed Update : quels sont les sites vis\u00e9s ?<\/h2>\n<p>D&rsquo;apr\u00e8s les diff\u00e9rentes communications \u00e9manent des porte-parole de Google, la mise \u00e0 jour <a href=\"\/ameliorer-score-google-pagespeed-insights\/\"><strong>Speed Update<\/strong><\/a> ne devrait toucher (du moins au d\u00e9but) que les sites les plus lents, n&rsquo;ayant mis en \u0153uvre aucune action technique pour fluidifier et acc\u00e9l\u00e9rer leur navigation sur mobile.<\/p>\n<p>Comme vous le savez sans doute, la vitesse de chargement est d\u00e9j\u00e0 un facteur de ranking pour l&rsquo;affichage d&rsquo;un site sur ordinateur (desktop) et son optimisation est l&rsquo;une des cl\u00e9s de vo\u00fbte du <strong><a href=\"\/category\/seo\/\">r\u00e9f\u00e9rencement naturel<\/a><\/strong>. Les \u00e9diteurs de sites et webmasters qui ont d\u00e9j\u00e0 fourni un travail d&rsquo;optimisation pour r\u00e9duire le temps de chargement de leurs pages ne sont donc pas concern\u00e9s, <i>a priori<\/i>. Cependant, beaucoup de sites ne sont pas en responsive design et utilisent une version mobile. Si tel est votre cas, vous devrez v\u00e9rifier que cette version est suffisamment rapide, selon les diff\u00e9rents crit\u00e8res de Google.<\/p>\n<h2>Testez l&rsquo;affichage de votre site !<\/h2>\n<p>Il existe plusieurs outils ing\u00e9nieux permettant de conna\u00eetre pr\u00e9cis\u00e9ment la vitesse de chargement de votre site sur mobile et d&rsquo;appliquer les correctifs n\u00e9cessaires. L&rsquo;outil <strong><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=fr\">PageSpeed Insights<\/a><\/strong>, r\u00e9cemment mis \u00e0 jour, se fonde sur des retours d&rsquo;exp\u00e9rience d&rsquo;internautes qui utilisent le navigateur chrome. Attention, les donn\u00e9es compil\u00e9es par l&rsquo;outil ne permettent pas toujours d&rsquo;obtenir des informations (c&rsquo;est notamment le cas des petits sites \u00e0 faible trafic). Il est \u00e9galement possible d&rsquo;utiliser la plateforme <a href=\"https:\/\/testmysite.withgoogle.com\/intl\/en-gb\">Test My Site<\/a> afin d&rsquo;obtenir une estimation des visiteurs perdus \u00e0 cause d&rsquo;un site trop lent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vitesse de chargement est un facteur de ranking pour l&rsquo;affichage d&rsquo;un site sur ordinateur (desktop) et son optimisation est l&rsquo;une des cl\u00e9s de vo\u00fbte du r\u00e9f\u00e9rencement naturel. Elle devient \u00e9galement de plus en plus importante pour le classement mobile. D\u00e9couvrez \u00e0 quel point ! <\/p>\n","protected":false},"author":1,"featured_media":11097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[17],"class_list":["post-11096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-evolution-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Vitesse de chargement mobile : Facteur de classement d\u00e8s Juillet 2018<\/title>\n<meta name=\"description\" content=\"Google a annonc\u00e9 qu&#039;il allait prochainement int\u00e9grer la vitesse de chargement des pages comme facteur de &quot;ranking&quot; (autrement dit, classement) des recherches sur mobile. 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