{"id":10966,"date":"2017-12-22T10:10:45","date_gmt":"2017-12-22T07:10:45","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=10966"},"modified":"2026-11-01T12:38:13","modified_gmt":"2026-11-01T10:38:13","slug":"google-test-les-images-dans-les-resultats-de-recherche-payants","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-test-les-images-dans-les-resultats-de-recherche-payants\/","title":{"rendered":"Google test les images dans les r\u00e9sultats de recherche payants"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10966&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google test les images dans les r\u00e9sultats de recherche payants&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<h2>Des images rep\u00e9r\u00e9es dans les R\u00e9sultats Payants de recherche Google AdWords<\/h2>\n<p>Plusieurs visuels sont apparues dans les r\u00e9sultats de recherche de <strong>\u00a0<a title=\"Expert AdWords\" href=\"\/category\/sea\/adwords\/\">Google AdWords<\/a>\u00a0<\/strong> durant le weekend dernier. Ce n&rsquo;est d&rsquo;ailleurs pas la premi\u00e8re fois que Google r\u00e9alise ce genre test. Serais-ce une volont\u00e9 de sa part d&rsquo;int\u00e9grer des visuels dans le Search ? Cela aurait de multiples impacts, tant sur le CTR que sur l&rsquo;\u00e9quilibre Search et Shopping.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10968 aligncenter\" src=\"\/file\/2017\/12\/images-search.jpg\" alt=\"images dans resultats de recherche adwords\" width=\"750\" height=\"1334\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/12\/images-search.jpg 750w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/12\/images-search-169x300.jpg 169w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/12\/images-search-576x1024.jpg 576w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Le moteur de recherche ne cesse d&rsquo;\u00e9voluer. Google test en permanence de nouveaux formats pour faire \u00e9voluer son moteurs de liens sponsoris\u00e9s. <strong><a href=\"\/consultant-adwords-expert-sea\/\">Consultant AdWords<\/a><\/strong>, il est imp\u00e9ratif de suivre les mutations du Search et des \u00e9volutions du moteur pour \u00eatre performant.<\/p>\n<h2>Les tests d&rsquo;images de Google AdWords dans le Search<\/h2>\n<p>Un porte-parole de Google \u00e0 indiqu\u00e9 :<\/p>\n<blockquote><p>We\u2019re always testing new ways to improve our experience for our advertisers and users, but don\u2019t have anything specific to announce right now.<\/p><\/blockquote>\n<p>Litt\u00e9ralement, cela signifie que Google test en permanence de nouvelles mani\u00e8res d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience des annonceurs et des utilisateurs mais rien n&rsquo;est pour l&rsquo;heure \u00e0 annoncer. Ce test a \u00e9t\u00e9 rep\u00e9r\u00e9 au Canada. Cela ne veut pas dire pour autant qu&rsquo;il ne se fera pas sur d&rsquo;autres march\u00e9s. Affaire \u00e0 suivre&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plusieurs visuels sont apparues dans les r\u00e9sultats de recherche de Google AdWords durant le weekend dernier. D\u00e9couvrez le rendu en image. <\/p>\n","protected":false},"author":1,"featured_media":10970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[20],"class_list":["post-10966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Google test les images dans les r\u00e9sultats de recherche payants<\/title>\n<meta name=\"description\" content=\"Plusieurs images ont \u00e9t\u00e9 rep\u00e9r\u00e9es dans les R\u00e9sultats Payants de recherche sur Google AdWords. 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