{"id":10817,"date":"2017-10-17T10:55:51","date_gmt":"2017-10-17T07:55:51","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=10817"},"modified":"2026-10-15T16:14:35","modified_gmt":"2026-10-15T16:14:35","slug":"strategie-longue-traine-pour-generique","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/strategie-longue-traine-pour-generique\/","title":{"rendered":"Comment utiliser la strat\u00e9gie de longue traine pour vous positionner sur des mots cl\u00e9s g\u00e9n\u00e9riques ?"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10817&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Comment utiliser la strat\u00e9gie de longue traine pour vous positionner sur des mots cl\u00e9s g\u00e9n\u00e9riques ?&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<h2>Optimiser votre r\u00e9f\u00e9rencement naturel : comprendre l\u2019int\u00e9r\u00eat de la strat\u00e9gie de longue tra\u00eene<\/h2>\n<p>Lorsque l\u2019on a un site internet relativement nouveau, il est tr\u00e8s difficile de se classer pour les mots-cl\u00e9s courte tra\u00eene consid\u00e9r\u00e9s comp\u00e9titifs. En r\u00e9alit\u00e9, sachez que la difficult\u00e9 peut \u00eatre la m\u00eame pour un site internet d\u00e9j\u00e0 \u00e9tabli. Beaucoup d\u2019experts s\u2019accordent sur le fait qu\u2019essayer de se classer pour les mots-cl\u00e9s \u00e0 courte tra\u00eene ne vaut pas l\u2019effort demand\u00e9 par rapport au traffic g\u00e9n\u00e9r\u00e9 sur le court et moyen terme. Ils conseillent alors de se concentrer exclusivement sur une strat\u00e9gie de longue traine, favorisant donc les recherches plus longues. Ils n\u2019ont pas totalement tort. Adopter une strat\u00e9gie de longue traine est une bonne strat\u00e9gie pour capter rapidement du trafic organique. En revanche, ils se trompent en abandonnant compl\u00e8tement l&rsquo;objectif de se positionner sur des requ\u00eates g\u00e9n\u00e9riques. Les recherches plus pr\u00e9cises avec plus de mots-cl\u00e9s vous permettront, \u00e0 moyen-terme d\u2019obtenir un <strong><a href=\"\/verifier-position-google\/\">meilleur classement dans les recherches<\/a><\/strong> comp\u00e9titives mais la courte traine permet, dans bien des secteurs, de capter une tr\u00e8s grosse partie du trafic.<\/p>\n<h2>La r\u00e9alit\u00e9 : Tr\u00e8s peu de recherches sont vraiment uniques<\/h2>\n<p>D\u2019apr\u00e8s Google, <strong><a href=\"\/google-15-pourcent-recherches-nouvelles-chaque-annee\/\">15% de toutes les requ\u00eates re\u00e7ues n\u2019ont jamais \u00e9t\u00e9 recherch\u00e9es auparavant<\/a><\/strong>. Cela n\u2019est pas \u00e0 prendre litt\u00e9ralement et la diff\u00e9rence est subtile. Une recherche peut exprimer un besoin de mani\u00e8re originale et donc ne pas se placer dans les recherches communes de l&rsquo;algorithme de google. Cela nous montre que cette recherche particuli\u00e8re est effectivement \u00ab unique \u00bb mais pas l\u2019intention derri\u00e8re. L\u2019intention est la r\u00e9elle mine d\u2019or d\u2019opportunit\u00e9 d\u2019optimisation, c\u2019est elle qui vous permettra d\u2019\u00e9tablir une <strong><a href=\"https:\/\/moz.com\/blog\/long-tail-seo-target-low-volume-keywords-whiteboard-friday\">strat\u00e9gie de longue traine efficace<\/a><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10820 size-full\" title=\"strat\u00e9gie de longue traine \" src=\"\/file\/2017\/10\/longue-traine-seo-pour-positionner-generique.jpg\" alt=\"Positionner du g\u00e9n\u00e9rique avec de la longue tail\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/10\/longue-traine-seo-pour-positionner-generique.jpg 1920w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/10\/longue-traine-seo-pour-positionner-generique-300x169.jpg 300w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/10\/longue-traine-seo-pour-positionner-generique-1024x576.jpg 1024w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/10\/longue-traine-seo-pour-positionner-generique-768x432.jpg 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/10\/longue-traine-seo-pour-positionner-generique-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>Strat\u00e9gie de longue traine : Optimisez pour les sujets, les intentions et les d\u00e9sirs<\/h2>\n<p>En cherchant un sujet, on se rend vite compte du nombre tr\u00e8s \u00e9lev\u00e9 de mots-cl\u00e9s qui lui sont li\u00e9s. Ce nombre se compte en centaines et parfois m\u00eame en milliers. Chacun de ces mot-cl\u00e9 repr\u00e9sente diff\u00e9rents aspects de ce sujet sur lesquels les utilisateurs veulent plus d\u2019informations. Ce nombre tr\u00e8s important nous permet de nous rendre compte de la complexit\u00e9 d\u2019une optimisation exhaustive de chaque mot-cl\u00e9 pertinent sur une page web traitant d\u2019un sujet donn\u00e9. La strat\u00e9gie \u00e0 adopter est de fractionner votre liste de mots-cl\u00e9s par intention. Pour une meilleure exp\u00e9rience utilisateur ainsi qu\u2019un <strong><a href=\"\/category\/seo\/\">r\u00e9f\u00e9rencement naturel<\/a><\/strong> optimal, une page unique doit \u00eatre attribu\u00e9e \u00e0 chaque intention pouvant \u00eatre \u00e9mise par l\u2019utilisateur.<\/p>\n<h2>Ne mettez pas de c\u00f4t\u00e9 la courte traine en raison de sa difficult\u00e9<\/h2>\n<p>Se concentrer uniquement sur une optimisation <em>long tail<\/em> ne sera pas aussi efficace qu&rsquo;une combinaison <em>short tail\u00a0<\/em>&#8211;\u00a0<em>long tail<\/em> pour un <strong><a href=\"\/meilleurs-seo-temps\/\">meilleur SEO<\/a><\/strong>. Il vous faut optimiser vos <em>long tail<\/em> pour am\u00e9liorer votre r\u00e9f\u00e9rencement pour la courte traine cibl\u00e9e. Cette strat\u00e9gie de longue tra\u00eene est assez simple \u00e0 mettre en place. Si votre entreprise poss\u00e8de un site web marchand, vous pouvez appliquer les mots-cl\u00e9s du champ lexical de la r\u00e9duction que vous consid\u00e9rez pertinents \u00e0 un produit que vous vendez et cr\u00e9er une page pour ce produit. Ne pas oublier d\u2019inclure un lien vers la page d\u2019un produit similaire, sans r\u00e9duction mais surtout optimis\u00e9 pour le <em>short tail<\/em>. R\u00e9p\u00e9tez ce processus pour chaque autre groupe de mots-cl\u00e9s regroupant une intention diff\u00e9rente et bient\u00f4t vous aurez une page avec un courte traine parfaitement optimis\u00e9e. Ce processus est long mais il reste une solution qui paye sur le moyen-long terme. Chaque page optimis\u00e9e pour un groupe de <em>long tail<\/em> vous permet d\u2019\u00eatre mieux r\u00e9f\u00e9renc\u00e9 sur le <em>short-tail<\/em> qui vous int\u00e9resse.<\/p>\n<h2>Faites preuve de patience<\/h2>\n<p>N\u2019oubliez pas d\u2019avoir des attentes r\u00e9elles et de faire preuve de patience pendant le long processus. Vous n\u2019obtiendrez pas n\u00e9cessairement de meilleurs r\u00e9sultats sur les mots cl\u00e9s vous int\u00e9ressant en optimisant des dizaines de pages en utilisant <strong><a href=\"\/interet-de-la-longue-traine-seo\/\">la strat\u00e9gie de longue traine<\/a><\/strong>. Il vous manque un dernier aspect d\u2019un bon r\u00e9f\u00e9rencement naturel, l\u2019autorit\u00e9. Gagner de l\u2019autorit\u00e9 sur vos pages est crucial pour am\u00e9liorer votre SEO, sans lui votre optimisation ne sera jamais optimale. L\u2019autorit\u00e9 vient avec le temps et en optimisant des dizaines de pages, vous gagnerez progressivement de l\u2019autorit\u00e9 et am\u00e9liorerez votre r\u00e9f\u00e9rencement sur les mots-cl\u00e9s g\u00e9n\u00e9rant le plus de recherches.<\/p>\n<p>Mise \u00e0 jour 2026 : cette logique s&rsquo;applique aussi aux moteurs IA. Voir <a href=\"\/clusters-thematiques-citations-ia\/\">comment organiser votre contenu en clusters th\u00e9matiques<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adopter une strat\u00e9gie de longue traine est une bonne strat\u00e9gie pour capter rapidement du trafic organique. En revanche, n&rsquo;abandonnez pas compl\u00e8tement l&rsquo;objectif de vous positionner sur des requ\u00eates g\u00e9n\u00e9riques. D\u00e9couvrez comment vous y prendre ! <\/p>\n","protected":false},"author":1,"featured_media":10818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[12],"class_list":["post-10817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-analyses-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 La strat\u00e9gie de longue traine pour positionner des mots cl\u00e9s g\u00e9n\u00e9riques<\/title>\n<meta name=\"description\" content=\"Adopter une strat\u00e9gie de longue traine est une bonne solution SEO mais attention \u00e0 ne pas mettre de c\u00f4t\u00e9 les requ\u00eates g\u00e9n\u00e9riques. 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