{"id":10738,"date":"2017-10-08T11:08:09","date_gmt":"2017-10-08T08:08:09","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=10738"},"modified":"2026-10-15T16:14:35","modified_gmt":"2026-10-15T16:14:35","slug":"expert-adwords-liens-sponsorises","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/expert-adwords-liens-sponsorises\/","title":{"rendered":"Expert AdWords : Comment distinguer un v\u00e9ritable expert d\u2019un initi\u00e9 en liens sponsoris\u00e9s ?"},"content":{"rendered":"\n\n
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\n 4.8\/5 - (21 votes) <\/div>\n <\/div>\n

Ce professionnel en Liens Sponsoris\u00e9s qui vous rapporte gros<\/h2>\n

Nombreux sont les amateurs, d\u00e9veloppeurs web ou encore \u00e9tudiants en \u00e9cole de commerce \u00e0 se proclamer Expert Adwords apr\u00e8s avoir seulement ouvert une campagne et investi une centaine d’euros. L’expert Google, c’est avant tout celui qui vous fait gagner de l’argent gr\u00e2ce \u00e0 son travail de suivi, optimisation et gestion de campagnes Adwords<\/a><\/strong>. Bien qu’il existe des certifications\u00a0Google AdWords<\/a><\/strong>\u00a0permettant d’attester la l\u00e9gitimit\u00e9 d’un expert, dans la r\u00e9alit\u00e9, ces examens sont assez simples et ne sont en aucun cas un gage de qualit\u00e9. Il faudra alors privil\u00e9gier le professionnel b\u00e9n\u00e9ficiant du statut de Google Partners et \u00e9tudier qui sont des principaux clients, quitte \u00e0 en contacter quelques uns pour s’assurer de la performance de l’expert en question. L’Expert AdWords peut en revanche \u00eatre un\u00a0Consultant AdWords<\/a>\u00a0<\/strong>ind\u00e9pendant ou une\u00a0Agence en Liens Sponsoris\u00e9s<\/a><\/strong>. Prenons mon simple exemple, je b\u00e9n\u00e9ficie \u00e0 la fois des diff\u00e9rentes certifications mais \u00e9galement du statut de Google partner et de plusieurs sp\u00e9cialisations en Search, Shopping, Mobile et Display. Enfin, vous pouvez contacter n’importe lequel de mes clients, tous attesteront de la qualit\u00e9 de mes prestations (je l’esp\u00e8re en tout cas :p).<\/p>\n

\"Expert<\/p>\n

Comment distinguer un expert AdWords d’un simple initi\u00e9 ?<\/h2>\n

Comme je l’explique au dessus, plusieurs param\u00e8tres externes permettent de distinguer assez simplement le pro en Adwords de l’amateur. Il existe \u00e9galement des param\u00e8tres internes qui prouvent de la pertinence d’un Expert Google Adwords. Voici les diff\u00e9rents points qui, selon moi, permettent d’identifier du statut de professionnel Adwords :<\/p>\n

Une structure de compte granul\u00e9e<\/h3>\n

La granularit\u00e9 du compte est un point cl\u00e9 de la performance. De quoi parle-t-on lorsque l’on parle de granularit\u00e9 AdWords ? On parle de d\u00e9tails et de pr\u00e9vision dans le nombre de campagnes et de groupes d’annonces. Plus on est pr\u00e9cis, plus on est capable d’aller chercher de la performance en gestion de liens sponsoris\u00e9s<\/a><\/strong>.<\/p>\n

Des objectifs de conversions pertinents et fonctionnels<\/h3>\n

Nous parlons souvent de conversions, de performances, mais de quoi s’agit-il ? Il s’ag\u00eet g\u00e9n\u00e9ralement de commandes r\u00e9alis\u00e9es sur votre site (habituellement sur la page de confirmation de commande). Comment parler d’optimisations sans objectifs de conversions correctement configur\u00e9s ? En effet, je me suis souvent pos\u00e9 la question en r\u00e9cup\u00e9rant des comptes de pseudos \u00ab\u00a0grandes agences\u00a0\u00bb. L’expert en liens sponsoris\u00e9s<\/a><\/strong> doit avant tout s’assurer que les valeurs de conversions remontent correctement dans le compte.<\/p>\n

Un reporting AdWords de qualit\u00e9<\/h3>\n

Un v\u00e9ritable expert adwords se distingue par la qualit\u00e9 de ses analyses et interpr\u00e9tations. Ce reporting mensuel permet \u00e0 la fois de pr\u00e9senter les r\u00e9sultats de ses actions aux clients mais \u00e9galement de fouiller dans les donn\u00e9es du compte pour chercher en permanence de nouvelles pistes d’optimisations.<\/p>\n

En conclusion, je dirais qu’il est possible d’identifier un professionnel en Adwords de 2 mani\u00e8res. La premi\u00e8re mani\u00e8re, celle que j’ai appel\u00e9e externe, permet d’\u00e9tudier l’environnement et les certifications. La mani\u00e8re interne \u00e0 la gestion du compte permet de reconna\u00eetre la qualit\u00e9 d’un gestionnaire en \u00e9tudiant le compte lui m\u00eame et la prestation r\u00e9alis\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment distinguer un v\u00e9ritable Expert AdWords d’une simple initi\u00e9 ayant quelques notions en gestion et optimisation de campagnes AdWords ? D\u00e9couvrez dans cet article mes trucs et astuces pour vous permettre de bien diff\u00e9rencier l’Expert en Google AdWords de l’amateur. <\/p>\n","protected":false},"author":1,"featured_media":10739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[13],"class_list":["post-10738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","tag-astuces-adwords"],"yoast_head":"\n\u21d2 Expert en Liens Sponsoris\u00e9s | Expert Google AdWords<\/title>\n<meta name=\"description\" content=\"Vous recherchez un Expert AdWords performant et vous demandez comment distinguer l'expert en liens sponsoris\u00e9s de l'initi\u00e9. 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