{"id":10608,"date":"2017-09-13T10:24:02","date_gmt":"2017-09-13T07:24:02","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=10608"},"modified":"2026-10-15T16:14:37","modified_gmt":"2026-10-15T16:14:37","slug":"google-amp-adwords","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-amp-adwords\/","title":{"rendered":"Google pr\u00e9pare le lancement d&rsquo;AMP dans les annonces AdWords"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10608&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google pr\u00e9pare le lancement d\\u0026#039;AMP dans les annonces AdWords&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<h2>AMP AdWords sur mobile<\/h2>\n<p>Google pr\u00e9pare actuellement le lancement des\u00a0<strong><a href=\"https:\/\/www.ampproject.org\/fr\/\">pages AMP<\/a><\/strong> dans <strong><a href=\"\/category\/sea\/adwords\/\">Google AdWords<\/a><\/strong>. Google l&rsquo;a confirm\u00e9 semaine derni\u00e8re, les annonceurs pourront tr\u00e8s prochainement faire pointer les annonces textuelles de recherche mobile vers des pages mobiles acc\u00e9l\u00e9r\u00e9es au format AMP. En mai dernier, Google avait annonc\u00e9 qu&rsquo;il effectuait des tests avec certains annonceurs en version beta pour tester le trafic depuis les annonces de recherche mobile vers les pages de destination AMP AdWords. Satisfait des r\u00e9sultats, Google a annonc\u00e9 que tous les annonceurs pourront utiliser leurs landing pages au format AMP d&rsquo;ici une semaine. La fonctionnalit\u00e9 est limit\u00e9e cependant aux pages de destination des annonces textuelles pour l&rsquo;instant (pas pour Shopping).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10610 size-full\" title=\"AMP AdWords\" src=\"\/file\/2017\/09\/amp-adwords.gif\" alt=\"AMP AdWords\" width=\"668\" height=\"720\" \/><\/p>\n<h2>Pourquoi utiliser AMP AdWords dans ses annonces mobiles ?<\/h2>\n<p>Les pages d&rsquo;atterrissage (ou Landing Pages) au format AMP sont plus l\u00e9g\u00e8res et sont g\u00e9n\u00e9ralement charg\u00e9es instantan\u00e9ment, par opposition aux pages de destination traditionnelles, qui m\u00eame rapides sur mobile, vont se charger moins rapidement comme l&rsquo;illustre parfaitement l&rsquo;image anim\u00e9e ci-dessus. Les landing pages au format AMP AdWords sont prises en charge pour tous les clics de mobile, mais la mise en cache n&rsquo;est disponible que pour Chrome sur Android. Google a r\u00e9cemment d\u00e9clar\u00e9 qu&rsquo;il travaillerait actuellement sur le support d&rsquo;autres navigateurs mobiles dans les prochaines semaines.<\/p>\n<p>Les annonceurs ayant acc\u00e8s \u00e0 la nouvelle interface AdWords pourront voir le pourcentage de clics sur les pages AMP AdWords invalides. Ils peuvent alors identifier les probl\u00e8mes et s&rsquo;assurer que les pages de destination sont conformes aux directives AMP. Nombreux annonceurs utilisant la version AMP de leurs pages de destination sur mobile ont constat\u00e9 une \u00e9norme diff\u00e9rence en termes de <strong>conversion<\/strong> et de <strong>diminution du taux de rebond<\/strong>. <strong><a href=\"\/consultant-adwords-expert-sea\/\">Consultant AdWords<\/a><\/strong>, j&rsquo;ai \u00e9galement pu constater sur mes propres tests une diminution significative du taux de rebond sur mobile et une augmentation du taux de conversion mobile et desktop, avec une augmentation des conversions multi-appareils, car l&rsquo;utilisateur ayant une exp\u00e9rience mobile concluante sera plus tent\u00e9 de continuer sur le site si son exp\u00e9rience mobile est qualitative.<\/p>\n<p>Enfin, AMP prend \u00e9galement en charge des fonctionnalit\u00e9s avanc\u00e9es telles que le contenu dynamique, le paiement en ligne ou la mise en place d&rsquo;<strong><a title=\"Expert en A\/B testing\" href=\"\/freelance-google-optimize-a-b-testing\/\">A\/B testing avec Google Optimize<\/a><\/strong>. Plus de raison de ne pas passer au format AMP AdWords sur mobile !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google l&rsquo;a confirm\u00e9 semaine derni\u00e8re, les annonceurs pourront faire pointer les annonces textuelles mobiles vers des pages mobiles acc\u00e9l\u00e9r\u00e9es au format AMP AdWords.<\/p>\n","protected":false},"author":1,"featured_media":10613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[20],"class_list":["post-10608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","tag-nouveautes-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Lancement d&#039;AMP dans les annonces Google AdWords | AMP AdWords<\/title>\n<meta name=\"description\" content=\"Lancement d&#039;AMP AdWords pour les annonces mobiles. 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