{"id":10526,"date":"2017-09-06T09:25:05","date_gmt":"2017-09-06T06:25:05","guid":{"rendered":"https:\/\/www.yoannuzan.com\/?p=10526\/"},"modified":"2026-10-15T16:14:38","modified_gmt":"2026-10-15T16:14:38","slug":"google-amp-position-zero","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/google-amp-position-zero\/","title":{"rendered":"Google officialise l&rsquo;utilisation des r\u00e9sultats AMP en position z\u00e9ro"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;10526&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google officialise l\\u0026#039;utilisation des r\u00e9sultats AMP en position z\u00e9ro&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<h2>Lancement des extraits en position z\u00e9ro en AMP sur mobile<\/h2>\n<p>\u00c0 partir de maintenant c&rsquo;est officiel, les <strong><a href=\"https:\/\/www.ampproject.org\/fr\/\">pages AMP<\/a><\/strong> peuvent se positionner en position z\u00e9ro sur Google. Google l&rsquo;a confirm\u00e9 depuis le d\u00e9but de semaine derni\u00e8re. J&rsquo;ai quasiment imm\u00e9diatement pu le confirmer en voyant appara\u00eetre par mal de mes r\u00e9sultats en position z\u00e9ro avec de l&rsquo;AMP. Google a cependant confirm\u00e9 au passage (\u00e0 nouveau) que l&rsquo;AMP n&rsquo;est toujours pas un facteur de classement de la recherche. La seule diff\u00e9rence \u00e0 pr\u00e9sent c&rsquo;est que le r\u00e9sultat de l&rsquo;extrait en position zero peut \u00e0 pr\u00e9sent \u00eatre une page AMP. Voici une capture d&rsquo;\u00e9cran d&rsquo;un lien AMP :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10529 size-large\" src=\"\/file\/2017\/09\/resultat-amp-position-zero-735x1024.png\" alt=\"Yoann UZAN sur AMP en position zero\" width=\"735\" height=\"1024\" srcset=\"https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/09\/resultat-amp-position-zero-735x1024.png 735w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/09\/resultat-amp-position-zero-215x300.png 215w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/09\/resultat-amp-position-zero-768x1070.png 768w, https:\/\/www.yoannuzan.com\/inc\/uploads\/2017\/09\/resultat-amp-position-zero.png 1080w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>Google pr\u00e9f\u00e8rera-t-il afficher une URL AMP dans les extraits en position z\u00e9ro ? Eh bien, comme je l&rsquo;ai d\u00e9j\u00e0 dit, Google a officiellement d\u00e9clar\u00e9 que l&rsquo;AMP n&rsquo;est pas un facteur de classement. Mais si vous r\u00e9alisez plusieurs recherche, comme par exemple \u00ab\u00a0comment utiliser Twitter\u00a0\u00bb sur le bureau, au lieu d&rsquo;obtenir le r\u00e9sultat de Forbes tel qu&rsquo;indiqu\u00e9 sur le mobile, il affiche un r\u00e9sultat de Wired, qui n&rsquo;est pas aliment\u00e9 par AMP. On voit donc bien une diff\u00e9rence sur mobile des AMPs et non AMP&#8230; Est-ce qu&rsquo;officieusement cela devient de plus en plus impactant ? Telle est la question !<\/p>\n<h2>Comment se positionner en position zero avec AMP ?<\/h2>\n<p>La position z\u00e9ro est le dernier joujou des\u00a0<strong><a href=\"\/meilleurs-seo-temps\/\">sp\u00e9cialistes SEO<\/a><\/strong>. Effectivement, la position z\u00e9ro (ou P0) permet de r\u00e9cup\u00e9rer une belle proportion du trafic mobile sur une requ\u00eate d\u00e9termin\u00e9e. Sachant qu&rsquo;une <strong><a href=\"\/trafic-mobile-en-2017\/\">belle partie de tout le trafic internet passe par le mobile<\/a>\u00a0<\/strong>on comprend assez bien l&rsquo;int\u00e9r\u00eat de l&rsquo;AMP. Pour vous positionner en position zero, il faut r\u00e9pondre \u00e0 une requ\u00eate vraiment tr\u00e8s pr\u00e9cise. Il faut \u00e9galement \u00e9tudier auparavant si Google propose de positionner sur la requ\u00eate en Featured Snipped. Enfin, plus votre classement est haut sur Google pour le terme en question, plus vous aurez de chance d&rsquo;apparaitre en P0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir de maintenant c&rsquo;est officiel, les pages AMP peuvent se positionner en position z\u00e9ro sur Google. Google l&rsquo;a confirm\u00e9 depuis le d\u00e9but de semaine derni\u00e8re. D\u00e9couvrez comment et l&rsquo;int\u00e9r\u00eat de se positionner en position zero sur AMP !<\/p>\n","protected":false},"author":1,"featured_media":10527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[17],"class_list":["post-10526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-evolution-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Google officialise l&#039;utilisation d&#039;AMP en position zero | P0 &amp; AMP<\/title>\n<meta name=\"description\" content=\"AMP en position zero, c&#039;est d\u00e9sormais officiel. Google officialise l&#039;utilisation d&#039;AMP en position z\u00e9ro. 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