{"id":10052,"date":"2017-07-05T22:58:58","date_gmt":"2017-07-05T19:58:58","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?p=10052\/"},"modified":"2026-10-15T16:14:42","modified_gmt":"2026-10-15T16:14:42","slug":"freelance-google-optimize-a-b-testing","status":"publish","type":"post","link":"https:\/\/www.yoannuzan.com\/freelance-google-optimize-a-b-testing\/","title":{"rendered":"Google Optimize simplifie l’A\/B testing"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

La strat\u00e9gie marketing gagnante avec votre Freelance Google Optimize<\/h2>\n

L’outil A\/B testing simplifi\u00e9 avec Google Optimize permet \u00e0 votre site internet professionnel ou personnel, d’am\u00e9liorer ses performances et d’optimiser son taux de conversion de mani\u00e8re permanente. Cette strat\u00e9gie digitale gratuite, int\u00e9gr\u00e9e \u00e0 Google Analytics vous permet d’adapter vos pages web et de b\u00e9n\u00e9ficier d’une plus grande efficacit\u00e9 en terme de marketing.<\/p>\n

Analyses objectives et r\u00e9sultats probants<\/h2>\n

En effet, Google Optimize permet non seulement d’effectuer des tests multivari\u00e9s de performance, mais il est aussi un outil de personnalisation offrant la possibilit\u00e9 de mener des campagnes publicitaires sur votre site. Le concept fonctionne en connectivit\u00e9 avec Google Analytics, la solution phare de Google. \u00a0L’A\/B testing avec Google Optimize se d\u00e9marque par sa gratuit\u00e9 et son accessibilit\u00e9 \u00e0 tous les internautes et mobinautes pour lesquels la firme de Mountain View a con\u00e7u des kits de d\u00e9veloppement de logiciel pour IOS et Andro\u00efd. L’outil Google Optimize profite donc aux particuliers, aux PME et aux grandes soci\u00e9t\u00e9s en les aidant \u00e0 proposer la meilleure version de leur page web. En changeant la typographie d’un contenu, en modifiant la couleur d’un bouton, il est possible d’obtenir de meilleurs r\u00e9sultats en terme de visibilit\u00e9, de fr\u00e9quentation et de vente sur votre site e-commerce. L’AB testing Google vous donne acc\u00e8s \u00e0 un \u00e9diteur WYSIWYG (interface de saisie) qui vous permettra de saisir des pages \u00e0 votre guise. Vous serez donc en mesure de modifier votre site en fonction des r\u00e9sultats relat\u00e9s par Google Analytics et vous pourrez cr\u00e9er des versions qui correspondent le mieux \u00e0 vos objectifs, par vos propres moyens ou en contactant un expert google optimize<\/strong>.<\/p>\n

Ce dernier pourra d\u00e9finir et cibler des publics sp\u00e9cifiques, effectuer des tests de pr\u00e9cision concernant le comportement des utilisateurs. Gr\u00e2ce \u00e0 Google Optimize, l’accueil des internautes peut aussi \u00eatre am\u00e9lior\u00e9, ainsi que la mise en oeuvre d’une marque de distinction pour les clients r\u00e9guliers. Vous avez aussi la possibilit\u00e9 de donner une plus grande visibilit\u00e9 aux produits cot\u00e9s de votre site.<\/p>\n

\"Consultant<\/p>\n

Comment gagner en notori\u00e9t\u00e9 sur le web ?<\/h2>\n

La strat\u00e9gie digitale<\/strong> men\u00e9e par votre\u00a0freelance google optimize<\/strong> s’impose de plus en plus sur le web. L’A\/B testing simplifi\u00e9 est une technique capable d’apporter plus de performance, d’avantage de visibilit\u00e9 et surtout de meilleurs r\u00e9sultats commerciaux. Dans la pratique, les tests sont effectu\u00e9s sur deux ou trois variantes avec peu de diff\u00e9rence entre les pages web soumises \u00e0 l’analyse Google. Les donn\u00e9es collect\u00e9es sont fiables et concordent avec la r\u00e9alit\u00e9 des march\u00e9s. Il s’agit notamment:<\/p>\n

– d’identifier les zones d’optimisation d’un site,
\n– de d\u00e9finir et cibler les publics sp\u00e9cifiques,
\n– de valider les hypoth\u00e8ses et de mettre en avant ce qui marche ou pas.<\/p>\n

L’exp\u00e9rience men\u00e9e par un consultant analytics<\/strong><\/a> permettra d’\u00e9mettre des hypoth\u00e8ses d’optimisation qui seront compar\u00e9es \u00e0 une variante originale. Pour les sites qui g\u00e9n\u00e8rent de gros trafics au quotidien, l’A\/B testing multivari\u00e9 est recommand\u00e9e pour avoir une vision \u00e0 360\u00b0 des visiteurs sur le site web. Pour des affluences plus modestes, l’A\/B testing simplifi\u00e9 propos\u00e9 gratuitement par Google Optimize est amplement suffisant, pour tester toutes les hypoth\u00e8ses d’optimisation de votre page.<\/p>\n

Gr\u00e2ce au dashboard de Google Optimize, tous les tests et r\u00e9sultats collect\u00e9s par Google Analytics sont ensuite r\u00e9pertori\u00e9s pour que vous puissiez faire le meilleur choix de variation. Notons qu’une page web doit continuellement \u00eatre test\u00e9e pour quelle soit fonctionnelle et capable d’optimiser son taux de conversion qui d\u00e9pend de l’offre commerciale et des qualit\u00e9s ergonomiques.<\/p>\n

Comment fonctionne Google Optimize ?<\/h2>\n

Si vous avez d\u00e9j\u00e0 Google Analytics, la d\u00e9marche pour obtenir l’A\/B testing est simple. Avant de vous connecter sur le site google.optimize.com<\/a> et obtenir l’invitation qui vous permettra d’effectuer la configuration de vos premiers tests, ajoutez une ligne de code \u00e0 votre site. Cela vous donnera une estimation de la valeur du logiciel et vous permettra entre autre, d’\u00e9valuer le co\u00fbt du programme. Si vous souhaitez booster votre site sans prise de t\u00eate, la solution id\u00e9ale est de faire appel \u00e0 notre freelance google optimize<\/strong>\u00a0qui saura vous donner pleinement satisfaction. En choisissant Google Optimize, vous obtiendrez les meilleures variantes pour augmenter le nombre de prescripteurs actifs et potentiels sur votre site.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’outil A\/B testing simplifi\u00e9 avec Google Optimize permet \u00e0 votre site internet professionnel ou personnel, d’am\u00e9liorer ses performances et d’optimiser son taux de conversion de mani\u00e8re permanente.<\/p>\n","protected":false},"author":1,"featured_media":10059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[19],"class_list":["post-10052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-google-analytics"],"yoast_head":"\nL'A\/B testing simplifi\u00e9 avec Google Optimize |\u00a0Freelance Google Optimize<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la strat\u00e9gie marketing gagnante avec votre Freelance Google Optimize \u00e0 l'aide de la meilleure solution d'A\/B testing gratuite !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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