{"id":45350,"date":"2026-10-15T13:44:44","date_gmt":"2026-10-15T13:44:44","guid":{"rendered":"https:\/\/yoannuzan.com\/?post_type=portfolio&#038;p=45350"},"modified":"2026-10-15T14:29:48","modified_gmt":"2026-10-15T14:29:48","slug":"ht26","status":"publish","type":"portfolio","link":"https:\/\/www.yoannuzan.com\/portfolio\/ht26\/","title":{"rendered":"HT26 : soins pour peaux noires et m\u00e9tiss\u00e9es"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;45350&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;HT26 : soins pour peaux noires et m\u00e9tiss\u00e9es&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Notez cet article<\/span>\n    <\/div>\n    <\/div>\n\n<h2 class=\"wp-block-heading\">Laboratoire parisien de cosm\u00e9tiques<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mes missions pour HT26 :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\">Cr\u00e9ation et pilotage des campagnes Google Ads<\/a><\/li><li><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-shopping\/\">Google Shopping et flux Merchant Center<\/a><\/li><li><a href=\"\/community-management\/freelance-campagnes-sponsorisees-reseaux-sociaux\/\">Campagnes Meta Ads (Facebook et Instagram)<\/a><\/li><li>Analyse des cr\u00e9as et s\u00e9lection des annonces qui vendent<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">HT26 est une marque de cosm\u00e9tiques issue des Laboratoires HT26, \u00e0 Paris, qui formulent des soins pour les peaux noires et m\u00e9tiss\u00e9es. Ses gammes visent \u00e0 hydrater, unifier le teint et corriger les taches : soins du visage, s\u00e9rums, cr\u00e8mes, gommages et laits corporels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur Meta, tout se joue dans les cr\u00e9as : je rep\u00e8re chaque mois celles qui vendent et je coupe celles qui co\u00fbtent, pour faire progresser les ventes sans augmenter le budget. Sur Google, je capte la demande des clientes qui connaissent d\u00e9j\u00e0 la marque ou cherchent un soin pr\u00e9cis.<\/p>\n\n\n\n<div id=\"yu-res\" class=\"yu-resultats\" style=\"margin-top:24px;background:#f4f7fc;border-radius:12px;padding:22px\">\n<div style=\"font-weight:700;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:#0c4396;margin-bottom:6px\">R\u00e9sultats obtenus<\/div>\n<div style=\"font-size:1.15em;font-weight:700;color:#0f172a;line-height:1.3;margin-bottom:16px\">Plus de ventes Meta en 2026, \u00e0 budget \u00e9gal<\/div>\n<div style=\"display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px\"><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">+17 %<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de CA Meta Ads en 2026 par rapport \u00e0 la m\u00eame p\u00e9riode de 2025<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">ROAS +16 %<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">sur Meta Ads, \u00e0 budget quasi identique<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">\u00d72,2<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de CA Google Ads entre 2018 et 2020<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">Depuis 2018<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">huit ans de collaboration<\/div><\/div><\/div>\n<a href=\"\/me-contacter\/\" style=\"display:block;text-align:center;margin-top:16px;background:#0c4396;color:#fff;font-weight:600;padding:12px 16px;border-radius:8px;text-decoration:none\">Vous voulez la m\u00eame trajectoire ? Parlons-en<\/a>\n<\/div>\n<script>(function(){var r=document.getElementById('yu-res'),t=document.querySelector('.yu-pf__img');if(!r||!t)return;var i=t.querySelector('img');t.appendChild(r);function a(){r.style.marginTop='24px';if(i){i.style.height='';i.style.objectFit='';}if(window.matchMedia('(max-width:767px)').matches)return;var u=document.querySelector('.yu-pf__text ul'),p=u?u.nextElementSibling:null;while(p){if(p.tagName=='P')break;p=p.nextElementSibling;}if(!p)return;var d=p.getBoundingClientRect().top-r.getBoundingClientRect().top;if(Math.max(d,0)){r.style.marginTop=(24+d)+'px';return;}if(!i)return;var b=i.getBoundingClientRect();i.style.height=Math.max(b.width*0.55,b.height+d)+'px';i.style.objectFit='cover';var e=p.getBoundingClientRect().top-r.getBoundingClientRect().top;r.style.marginTop=(24+Math.max(e,0))+'px';}a();window.addEventListener('load',a);window.addEventListener('resize',a);})();<\/script>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">\u27a5 Ht26.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HT26 formule des soins pour peaux noires et m\u00e9tiss\u00e9es. Je pilote ses campagnes Google Ads et Meta Ads depuis 2018.<\/p>\n","protected":false},"featured_media":45329,"template":"","portfolio_category":[22,29],"portfolio_secteur":[47],"class_list":["post-45350","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-community-management","portfolio_category-pub-en-ligne","portfolio_secteur-sante-beaute-bien-etre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HT26 : soins pour peaux noires et m\u00e9tiss\u00e9es | Freelance SEM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/portfolio\/ht26\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HT26 : soins pour peaux noires et m\u00e9tiss\u00e9es | Freelance SEM\" \/>\n<meta property=\"og:description\" content=\"HT26 formule des soins pour peaux noires et m\u00e9tiss\u00e9es. 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