{"id":45173,"date":"2026-10-15T12:57:01","date_gmt":"2026-10-15T12:57:01","guid":{"rendered":"https:\/\/yoannuzan.com\/?post_type=portfolio&#038;p=45173"},"modified":"2026-10-15T14:29:43","modified_gmt":"2026-10-15T14:29:43","slug":"bacardi-martini","status":"publish","type":"portfolio","link":"https:\/\/www.yoannuzan.com\/portfolio\/bacardi-martini\/","title":{"rendered":"Bacardi-Martini : Palais B\u00e9n\u00e9dictine et Ch\u00e2teau de Cognac"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;45173&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Bacardi-Martini : Palais B\u00e9n\u00e9dictine et Ch\u00e2teau de Cognac&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Notez cet article<\/span>\n    <\/div>\n    <\/div>\n\n<h2 class=\"wp-block-heading\">Billetterie de deux lieux de visite du groupe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mes missions pour Bacardi-Martini :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\">Cr\u00e9ation et pilotage des campagnes Google Ads<\/a> pour la billetterie des visites<\/li><li>R\u00e9f\u00e9rencement naturel (SEO) en 2022<\/li><li>Palais B\u00e9n\u00e9dictine, \u00e0 F\u00e9camp<\/li><li>Ch\u00e2teau de Cognac, maison des cognacs Baron Otard et D&rsquo;Uss\u00e9<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bacardi-Martini poss\u00e8de en France deux lieux de visite charg\u00e9s d&rsquo;histoire. Le Palais B\u00e9n\u00e9dictine, \u00e0 F\u00e9camp, abrite la distillerie de la liqueur B\u00e9n\u00e9dictine, un mus\u00e9e et un bar \u00e0 cocktails. Le Ch\u00e2teau de Cognac, lui, est la maison des cognacs Baron Otard et D&rsquo;Uss\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;objectif est simple : remplir les cr\u00e9neaux de visite en allant chercher les visiteurs au moment o\u00f9 ils pr\u00e9parent leur sortie ou leur s\u00e9jour, puis les envoyer directement vers la billetterie.<\/p>\n\n\n\n<div id=\"yu-res\" class=\"yu-resultats\" style=\"margin-top:24px;background:#f4f7fc;border-radius:12px;padding:22px\">\n<div style=\"font-weight:700;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:#0c4396;margin-bottom:6px\">R\u00e9sultats obtenus<\/div>\n<div style=\"font-size:1.15em;font-weight:700;color:#0f172a;line-height:1.3;margin-bottom:16px\">Des billetteries de plus en plus fr\u00e9quent\u00e9es<\/div>\n<div style=\"display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px\"><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">+84 %<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de clics vers les billetteries en 2026 par rapport \u00e0 la m\u00eame p\u00e9riode de 2025<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">\u00d74,7<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de clics en 2026 par rapport \u00e0 toute l&rsquo;ann\u00e9e 2023<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">2 lieux<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de visite pilot\u00e9s en parall\u00e8le<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">Depuis 2022<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">d&rsquo;abord en SEO, puis sur Google Ads<\/div><\/div><\/div>\n<a href=\"\/me-contacter\/\" style=\"display:block;text-align:center;margin-top:16px;background:#0c4396;color:#fff;font-weight:600;padding:12px 16px;border-radius:8px;text-decoration:none\">Vous voulez la m\u00eame trajectoire ? Parlons-en<\/a>\n<\/div>\n<script>(function(){var r=document.getElementById('yu-res'),t=document.querySelector('.yu-pf__img');if(!r||!t)return;var i=t.querySelector('img');t.appendChild(r);function a(){r.style.marginTop='24px';if(i){i.style.height='';i.style.objectFit='';}if(window.matchMedia('(max-width:767px)').matches)return;var u=document.querySelector('.yu-pf__text ul'),p=u?u.nextElementSibling:null;while(p){if(p.tagName=='P')break;p=p.nextElementSibling;}if(!p)return;var d=p.getBoundingClientRect().top-r.getBoundingClientRect().top;if(Math.max(d,0)){r.style.marginTop=(24+d)+'px';return;}if(!i)return;var b=i.getBoundingClientRect();i.style.height=Math.max(b.width*0.55,b.height+d)+'px';i.style.objectFit='cover';var e=p.getBoundingClientRect().top-r.getBoundingClientRect().top;r.style.marginTop=(24+Math.max(e,0))+'px';}a();window.addEventListener('load',a);window.addEventListener('resize',a);})();<\/script>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">\u27a5 Benedictinedom.com et Chateaudecognac.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour Bacardi-Martini, je pilote les campagnes Google Ads de billetterie du Palais B\u00e9n\u00e9dictine et du Ch\u00e2teau de Cognac.<\/p>\n","protected":false},"featured_media":45169,"template":"","portfolio_category":[29,30],"portfolio_secteur":[46],"class_list":["post-45173","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-pub-en-ligne","portfolio_category-seo","portfolio_secteur-alimentation-boissons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bacardi-Martini : Palais B\u00e9n\u00e9dictine et Ch\u00e2teau de Cognac | Freelance SEM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/portfolio\/bacardi-martini\/\" 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