{"id":45170,"date":"2026-10-15T12:57:00","date_gmt":"2026-10-15T12:57:00","guid":{"rendered":"https:\/\/yoannuzan.com\/?post_type=portfolio&#038;p=45170"},"modified":"2026-10-15T14:29:42","modified_gmt":"2026-10-15T14:29:42","slug":"caats","status":"publish","type":"portfolio","link":"https:\/\/www.yoannuzan.com\/portfolio\/caats\/","title":{"rendered":"Caats : alimentation premium pour chats"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;45170&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Caats : alimentation premium pour chats&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Notez cet article<\/span>\n    <\/div>\n    <\/div>\n\n<h2 class=\"wp-block-heading\">Croquettes et p\u00e2t\u00e9es premium pour chats, par abonnement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mes missions pour Caats :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"\/publicite-en-ligne-google-adwords\/freelance-google-adwords\/\">Cr\u00e9ation et pilotage des campagnes Google Ads<\/a> (Search, Performance Max, YouTube)<\/li><li>Mise en place d&rsquo;un tunnel d&rsquo;acquisition \u00e9ditorial avec des pages comparatives<\/li><li>Pilotage au co\u00fbt par acquisition, adapt\u00e9 \u00e0 un mod\u00e8le par abonnement<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Caats est une marque fran\u00e7aise de croquettes et de p\u00e2t\u00e9es premium pour chats, fond\u00e9e par un nutritionniste et un v\u00e9t\u00e9rinaire. Les menus sont adapt\u00e9s au profil de chaque chat, avec une forte part de prot\u00e9ines animales, et les croquettes sont fabriqu\u00e9es en France. La marque fonctionne par abonnement sans engagement, qui d\u00e9marre par un kit d&rsquo;essai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J&rsquo;ai repris le compte Google Ads de Caats en juillet 2026. Sur un mod\u00e8le par abonnement, chaque nouveau client compte sur la dur\u00e9e : j&rsquo;ai restructur\u00e9 les campagnes pour aller chercher plus d&rsquo;abonn\u00e9s tout en faisant baisser nettement le co\u00fbt de chacun, et ouvert un tunnel \u00e9ditorial avec des pages comparatives.<\/p>\n\n\n\n<div id=\"yu-res\" class=\"yu-resultats\" style=\"margin-top:24px;background:#f4f7fc;border-radius:12px;padding:22px\">\n<div style=\"font-weight:700;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:#0c4396;margin-bottom:6px\">R\u00e9sultats obtenus<\/div>\n<div style=\"font-size:1.15em;font-weight:700;color:#0f172a;line-height:1.3;margin-bottom:16px\">Un premier trimestre qui change la donne<\/div>\n<div style=\"display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px\"><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">+75 %<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de conversions au 3e trimestre 2026 par rapport au 2e, pour 14 % de budget en plus<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">\u221235 %<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de co\u00fbt par acquisition sur la m\u00eame p\u00e9riode<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">+27 %<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">de conversions par rapport au 3e trimestre 2025, avec 18 % de budget en moins<\/div><\/div><div style=\"background:#fff;border:1px solid #dbe3f0;border-radius:10px;padding:16px\"><div style=\"font-size:1.5em;font-weight:700;color:#0c4396;line-height:1.1\">3 mois<\/div><div style=\"margin-top:6px;font-size:.92em;line-height:1.4;color:#334155\">pour obtenir ces r\u00e9sultats, depuis la reprise du compte en juillet 2026<\/div><\/div><\/div>\n<a href=\"\/me-contacter\/\" style=\"display:block;text-align:center;margin-top:16px;background:#0c4396;color:#fff;font-weight:600;padding:12px 16px;border-radius:8px;text-decoration:none\">Vous voulez la m\u00eame trajectoire ? Parlons-en<\/a>\n<\/div>\n<script>(function(){var r=document.getElementById('yu-res'),t=document.querySelector('.yu-pf__img');if(!r||!t)return;var i=t.querySelector('img');t.appendChild(r);function a(){r.style.marginTop='24px';if(i){i.style.height='';i.style.objectFit='';}if(window.matchMedia('(max-width:767px)').matches)return;var u=document.querySelector('.yu-pf__text ul'),p=u?u.nextElementSibling:null;while(p){if(p.tagName=='P')break;p=p.nextElementSibling;}if(!p)return;var d=p.getBoundingClientRect().top-r.getBoundingClientRect().top;if(Math.max(d,0)){r.style.marginTop=(24+d)+'px';return;}if(!i)return;var b=i.getBoundingClientRect();i.style.height=Math.max(b.width*0.55,b.height+d)+'px';i.style.objectFit='cover';var e=p.getBoundingClientRect().top-r.getBoundingClientRect().top;r.style.marginTop=(24+Math.max(e,0))+'px';}a();window.addEventListener('load',a);window.addEventListener('resize',a);})();<\/script>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">\u27a5 Caats.co<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caats vend des croquettes et p\u00e2t\u00e9es premium pour chats par abonnement. Je pilote son acquisition Google Ads depuis juillet 2026.<\/p>\n","protected":false},"featured_media":45047,"template":"","portfolio_category":[23,29],"portfolio_secteur":[46],"class_list":["post-45170","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-web-consulting","portfolio_category-pub-en-ligne","portfolio_secteur-alimentation-boissons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caats : alimentation premium pour chats | Freelance SEM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoannuzan.com\/portfolio\/caats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caats : alimentation premium pour chats | Freelance SEM\" \/>\n<meta property=\"og:description\" content=\"Caats vend des croquettes et p\u00e2t\u00e9es premium pour chats par abonnement. 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