{"id":8167,"date":"2016-04-20T14:49:36","date_gmt":"2016-04-20T13:49:36","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?page_id=8167"},"modified":"2026-10-15T16:15:36","modified_gmt":"2026-10-15T16:15:36","slug":"freelance-creation-de-newsletter","status":"publish","type":"page","link":"https:\/\/www.yoannuzan.com\/community-management\/freelance-creation-de-newsletter\/","title":{"rendered":"Freelance cr\u00e9ation de Newsletter"},"content":{"rendered":"<h2>Pourquoi un freelance en cr\u00e9ation de newsletter ?<\/h2>\n<p>En tant qu\u2019entrepreneur, e-commer\u00e7ant, ou plus g\u00e9n\u00e9ralement prestataire de service, vous avez toujours besoin de maintenir votre client\u00e8le et votre cible continuellement au courant de vos derni\u00e8res actualit\u00e9s, de vos nouveaux produits\u00a0et de vos derni\u00e8res offres de service. Et ceci, dans le but de toujours plus les faire s\u2019int\u00e9resser \u00e0 vous et \u00e0 vos propositions : il vous faut des newsletters ! Valeur s\u00fbre de votre <strong>strat\u00e9gie digitale<\/strong>, dont l\u2019efficacit\u00e9 n\u2019est plus \u00e0 prouver, ce p\u00e9riodique d\u2019information envoy\u00e9 g\u00e9n\u00e9ralement par courriel \u00e0 une liste de diffusion pr\u00e9d\u00e9finie et extensible au fur et \u00e0 mesure selon votre efficacit\u00e9, vous assure entre autres, de faire conna\u00eetre vos\u00a0nouveaut\u00e9s \u00e0 votre client\u00e8le et de dynamiser votre activit\u00e9. Gr\u00e2ce \u00e0 cela, vous restez en contact permanent avec vos abonn\u00e9s. Cette strat\u00e9gie de communication vous permet \u00e9galement de stimuler sur le long terme la cr\u00e9ation de leads.<\/p>\n<h3>La newsletter, simple et facile \u00e0 g\u00e9rer<\/h3>\n<p>Apr\u00e8s l\u2019\u00e9laboration de votre texte, il nous suffira de\u00a0s\u00e9lectionner les\u00a0contacts auxquels vous souhaitez faire parvenir cette newsletter. Plusieurs solutions pour l\u2019envoi de newsletter existent sur le march\u00e9. J&rsquo;utilise personnellement <a href=\"https:\/\/mailchimp.com\/\"><strong>Mailchimp<\/strong><\/a> et\u00a0<a href=\"https:\/\/fr.sendinblue.com\/\"><strong>Sendinblue<\/strong><\/a> qui\u00a0sont de tr\u00e8s bons outils.\u00a0Concernant l&#8217;email lui-m\u00eame, il doit \u00eatre bref, pr\u00e9cis et concis afin de ne pas ennuyer le destinataire et le faire se d\u00e9sint\u00e9resser de vous ou\u00a0de votre produit. Il faudra donc trouver la bonne formule dans son \u00e9laboration pour \u00eatre certain\u00a0qu\u2019il vous permettra d\u2019atteindre vos\u00a0objectifs. Produit marketing tr\u00e8s important, la r\u00e9daction de ce type de courriel doit \u00eatre r\u00e9alis\u00e9e par un professionnel du web !\u00a0Contactez-moi rapidement \ud83d\ude09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8170 size-full\" src=\"\/file\/2016\/04\/freelance-creation-newsletter-1.jpg\" alt=\"strat\u00e9gie de newsletter\" width=\"1200\" height=\"800\" \/><\/p>\n<h3>Int\u00e9grer la cr\u00e9ation de newsletter dans sa strat\u00e9gie SEM<\/h3>\n<p>La cr\u00e9ation de newsletter en tant que telle n&rsquo;a pas grand int\u00e9r\u00eat. Il est n\u00e9cessaire d&rsquo;int\u00e9grer cela dans une <strong>strat\u00e9gie globale de web marketing<\/strong>.\u00a0C&rsquo;est justement la raison pour laquelle j&rsquo;ai pris le parti d&rsquo;int\u00e9grer la cr\u00e9ation de newsletter dans la partie SMO du site. Pour moi, la newsletter permet de garder le contact avec sa client\u00e8le, sa communaut\u00e9.\u00a0On\u00a0pourrait m\u00eame dire que la newsletter est la premi\u00e8re forme historique de <a title=\"Community Manager Freelance\" href=\"\/community-management\/\"><strong>community management<\/strong><\/a>. L&rsquo;objectif du community management est d&rsquo;ailleurs de se cr\u00e9er une communaut\u00e9 et de la faire vivre. La newsletter correspond bien \u00e0 la dynamisation de sa communaut\u00e9&#8230;<\/p>\n<h3>Un professionnel de la newsletter qualitative dans vos rangs<\/h3>\n<p>Un freelance en cr\u00e9ation de newsletter vous sera d\u2019une grande utilit\u00e9, pour ne pas affirmer qu\u2019il est indispensable \u00e0 vos performances en ligne. Quoi de mieux qu\u2019un <strong><a href=\"\/\">sp\u00e9cialiste en web marketing<\/a>\u00a0<\/strong>pour \u00e9laborer l\u2019un des produits phares de votre strat\u00e9gie marketing web ?\u00a0Un bon r\u00e9dacteur aguerri, disposant des atouts n\u00e9cessaires et poss\u00e9dant les comp\u00e9tences permettant d&rsquo;acc\u00e9l\u00e9rer les choses en faveur de l\u2019atteinte de vos objectifs. Confier la mise au point de votre courriel-vendeur \u00e0 un freelance ne sera nullement superflu. L\u2019envoi d&rsquo;une newsletter implique certaines dispositions que seul un habitu\u00e9 pourra vous aider \u00e0 g\u00e9rer puis \u00e0 interpr\u00e9ter. Faites donc confiance \u00e0 votre freelance en cr\u00e9ation de newsletter !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi un freelance en cr\u00e9ation de newsletter ? En tant qu\u2019entrepreneur, e-commer\u00e7ant, ou plus g\u00e9n\u00e9ralement prestataire de service, vous avez toujours besoin de maintenir votre client\u00e8le et votre cible continuellement au courant de vos derni\u00e8res actualit\u00e9s, de vos nouveaux produits\u00a0et de vos derni\u00e8res offres de service. Et ceci, dans le but de toujours plus les &#8230; <a title=\"Freelance cr\u00e9ation de Newsletter\" class=\"read-more\" href=\"https:\/\/www.yoannuzan.com\/community-management\/freelance-creation-de-newsletter\/\" aria-label=\"En savoir plus sur Freelance cr\u00e9ation de Newsletter\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8167","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freelance cr\u00e9ation de newsletter | Freelance Newsletter<\/title>\n<meta name=\"description\" content=\"Freelance en cr\u00e9ation de newsletters, je vous propose de mettre en place vos campagnes de newsletter pour dynamiser votre activit\u00e9 web. 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