{"id":7013,"date":"2015-06-15T08:42:35","date_gmt":"2015-06-15T07:42:35","guid":{"rendered":"http:\/\/www.yoannuzan.com\/?page_id=7013"},"modified":"2026-10-15T16:15:38","modified_gmt":"2026-10-15T16:15:38","slug":"freelance-certifie-analytics","status":"publish","type":"page","link":"https:\/\/www.yoannuzan.com\/freelance-certifie-analytics\/","title":{"rendered":"Freelance Analytics Certifi\u00e9"},"content":{"rendered":"<h2>Votre freelance en\u00a0analyse Google Analytics<\/h2>\n<p>Google Analytics est aujourd&rsquo;hui l&rsquo;outil de r\u00e9f\u00e9rence en mati\u00e8re d&rsquo;analyse de trafic web. Gratuit et simple d&rsquo;utilisation, Google Analytics permet aux \u00e9diteurs de sites, responsables webmarketing et sp\u00e9cialistes en <strong><a title=\"Freelance r\u00e9f\u00e9rencement naturel\" href=\"\/referencement-seo\/freelance-referencement-naturel\/\">r\u00e9f\u00e9rencement<\/a><\/strong> de suivre au jour le jour leurs performances et conversions. De m\u00eame, Google Analytics fournit de pr\u00e9cieuses informations pour le r\u00e9f\u00e9rencement naturel. En tant que <strong><a title=\"freelance SEM\" href=\"\/\">Freelance SEM<\/a><\/strong>, la certification Google Analytics est un v\u00e9ritable gage de comp\u00e9tence. De cette mani\u00e8re, j\u2019accompagne mes clients dans leurs probl\u00e9matiques analytiques en les aidant\u00a0\u00e0 mettre en place\u00a0leur plan de mesure, \u00e0 suivre leurs performances pour am\u00e9liorer leur business et rentabiliser leurs efforts.<\/p>\n<h3>La d\u00e9finition de votre strat\u00e9gie web avec votre Consultant\u00a0Certifi\u00e9 Google Analytics<\/h3>\n<p>Collaborer avec un freelance certifi\u00e9 Google Analytics vous permet de mettre en place votre \u00ab\u00a0plan de mesure\u00a0\u00bb (measurement plan) de la meilleure mani\u00e8re. Nous\u00a0recherchons tout d&rsquo;abord quels sont les <strong>objectifs de votre soci\u00e9t\u00e9<\/strong> (objectif de trafic en ligne, objectif ventes en ligne, demande de contact, etc&#8230;) et d\u00e9terminons les strat\u00e9gies permettant d&rsquo;y parvenir.\u00a0Nous \u00e9tudions ensuite quels sont les\u00a0<strong><em>indicateurs clefs de performance<\/em>\u00a0(KPI)<\/strong> \u00e0 mettre en place pour mesurer les performances r\u00e9alis\u00e9es. Nous fixons les diff\u00e9rents\u00a0<strong>segments<\/strong>\u00a0pour mieux comprendre vos performances et les cibles pour chacun de vos indicateurs cl\u00e9s de performance (KPI) afin de savoir si vos objectifs sont atteints.\u00a0Vous souhaitez mettre en place votre Plan de mesure au meilleur prix ? Faites appel \u00e0 votre freelance certifi\u00e9 Google Analytics !<\/p>\n<h3>Les actions de votre freelance analytics\u00a0certifi\u00e9<\/h3>\n<p>En tant que freelance certifi\u00e9 en analyse web Google Analytics, je vous propose une multitude d&rsquo;actions permettant la mise en place et le suivi de votre strat\u00e9gie web. Commen\u00e7ons tout d&rsquo;abord par mettre en place votre plan de mesure. Cela passe in\u00e9vitablement par le plan de marquage des objectifs \u00e0 l&rsquo;aide de <strong><a title=\"Gestionnaire des tags google\" href=\"https:\/\/www.google.fr\/tagmanager\/\">Google Tag Manager<\/a> <\/strong>permettant de traduire le plan de mesure en marqueurs JS\/SDK. Nous configurons ensuite le Tag Manager pour collecter et traiter les donn\u00e9es issues du plan de marquage. Enfin, nous mettons en place vos tableaux de bord personnalis\u00e9s en fonction de vos objectifs.<\/p>\n<h3>Am\u00e9liorez vos conversions avec votre consultant Google Analytics freelance<\/h3>\n<p>Avec\u00a0Google Analytics et en interpr\u00e9tant les r\u00e9sultats, il devient possible de suivre\u00a0l&rsquo;\u00e9volution globale du trafic de votre site, tant d&rsquo;un point de vue quantitatif que qualitatif : nombre de visites, sources\u00a0du trafic, nouvelles visites, etc.\u00a0Analytics vous permettra \u00e9galement de d\u00e9terminer si les requ\u00eates essentielles pour votre\u00a0activit\u00e9 g\u00e9n\u00e8rent ou non du trafic \u00e0 partir des moteurs de recherche. Cette analyse vous permettra alors d&rsquo;optimiser votre r\u00e9f\u00e9rencement naturel\u00a0en analysant les mots-cl\u00e9s utilis\u00e9s qui m\u00e8nent \u00e0 des\u00a0contenus sp\u00e9cifiques et permettra d&rsquo;\u00e9tudier des indicateurs cl\u00e9s tels que le taux de rebond ou le nombre de pages vues\/visiteur.\u00a0Avec les entonnoirs de conversion, il devient\u00a0possible d&rsquo;\u00e9valuer les performances de ses objectifs. Am\u00e9liorez ainsi vos performances avec votre <strong><a title=\"Freelance Google Analytics\" href=\"\/\">Freelance Certifi\u00e9 Google Analytics<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Votre freelance en\u00a0analyse Google Analytics Google Analytics est aujourd&rsquo;hui l&rsquo;outil de r\u00e9f\u00e9rence en mati\u00e8re d&rsquo;analyse de trafic web. Gratuit et simple d&rsquo;utilisation, Google Analytics permet aux \u00e9diteurs de sites, responsables webmarketing et sp\u00e9cialistes en r\u00e9f\u00e9rencement de suivre au jour le jour leurs performances et conversions. De m\u00eame, Google Analytics fournit de pr\u00e9cieuses informations pour le &#8230; <a title=\"Freelance Analytics Certifi\u00e9\" class=\"read-more\" href=\"https:\/\/www.yoannuzan.com\/freelance-certifie-analytics\/\" aria-label=\"En savoir plus sur Freelance Analytics Certifi\u00e9\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7013","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u21d2 Freelance Analytics Certifi\u00e9 | Consultant Google Analytics<\/title>\n<meta name=\"description\" content=\"Freelance Analytics certifi\u00e9, je propose mes services de Consultant Analytics Freelance pour am\u00e9liorer vos conversions gr\u00e2ce \u00e0 l&#039;analyse de Google Analytics\" \/>\n<meta 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