{"id":42,"count":29,"description":"L'intelligence artificielle change la fa\u00e7on dont on cherche, compare et ach\u00e8te. Dans cette cat\u00e9gorie, je suis tout ce qui touche \u00e0 la visibilit\u00e9 dans les moteurs IA : AI Overviews et AI Mode de Google, ChatGPT, Gemini, Perplexity, publicit\u00e9 dans ChatGPT, mesure du trafic venu des IA et nouvelles r\u00e8gles du jeu pour le contenu.Le GEO (Generative Engine Optimization) consiste \u00e0 rendre votre marque cit\u00e9e et recommand\u00e9e dans ces r\u00e9ponses g\u00e9n\u00e9r\u00e9es. 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